Senior Marketing Specialist, IMEA

📌 Core Information

🔹 Job Title: Senior Marketing Specialist, IMEA

🔹 Company: Alteryx

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, executing, and optimizing integrated marketing campaigns aligned with IMEA business goals
• Managing regional marketing budgets and ensuring accurate allocation, optimization, and reporting on spend and ROI
• Leading collaboration with external agencies and internal stakeholders to develop campaign briefs, define target personas, and ensure timely execution
• Driving the creation and localization of customer case studies showcasing success stories from the region in alignment with strategic messaging
• Managing lead flow and campaign performance, reporting results and offering data-led recommendations for continuous improvement

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on driving measurable business results in the IMEA region.

📋 Key Responsibilities

✅ Design, execute, and optimize integrated marketing campaigns in alignment with IMEA business goals and sales priorities

✅ Own the planning, delivery, and performance of regional events and trade shows, including logistics, supplier management, and execution

✅ Manage regional marketing budgets effectively, ensuring accurate allocation, optimization, and reporting on spend and ROI

✅ Lead collaboration with external agencies and internal stakeholders to develop campaign briefs, define target personas, and ensure timely execution

✅ Drive the creation and localization of customer case studies, showcasing success stories from the region in alignment with strategic messaging

✅ Manage lead flow and campaign performance, reporting results and offering data-led recommendations for continuous improvement

✅ Develop and implement co-marketing initiatives with strategic partners to drive demand and reinforce Alteryx’s value proposition

✅ Engage proactively with regional sales teams to align marketing strategies with market dynamics, customer needs, and growth opportunities

✅ Collaborate with SDRs to ensure effective lead follow-up and measurable contribution to pipeline progression

✅ Partner with international marketing and global campaign/content teams to identify and localise relevant assets for the IMEA region

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or a related field

Experience: At least 5 years of B2B marketing experience, with a proven track record of campaign ownership and execution in the IMEA region

Required Skills:

• Strong understanding of the digital landscape in IMEA, including performance of channels such as LinkedIn, content syndication, paid search, and email marketing
• Experience in customer advocacy, with a focus on identifying, developing, and promoting customer success stories
• Exceptional written and verbal communication skills, with the ability to influence across teams and seniority levels
• Strategic thinker with a proactive mindset, strong analytical skills, and a keen attention to detail
• Culturally aware and experienced in tailoring messaging for diverse audiences
• Excellent organisational and multitasking abilities, with confidence managing multiple projects simultaneously
• Skilled at working cross-functionally with Sales, Product, and Partner teams
• Proficiency in tools such as Marketo, Salesforce (SFDC), Tableau, Asana, Microsoft Teams, Canva, and ON24 is advantageous
• Medium to advanced proficiency in Excel, PowerPoint, and Word
• A genuine interest in B2B technology marketing and delivering measurable business results
• Arabic-speaking is a strong plus

Preferred Skills:

• Experience with marketing automation platforms
• Knowledge of the software development industry

ASSUMPTION: Candidates with experience in B2B technology marketing and a strong understanding of the IMEA market will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between AED 350,000 - 450,000 per annum, based on industry standards for a Senior Marketing Specialist in the IMEA region with 5-10 years of experience. The final offer will be determined based on the candidate's qualifications and experience.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM (UAE time). Flexible working arrangements may be available based on team and role requirements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 1997 (as a privately held company)

Company Description:

• Alteryx is a leader in self-service data analytics, providing a platform that enables users to access, prepare, analyze, and act on data.
• The company offers a wide range of products and services, including business intelligence, predictive analytics, spatial analytics, and data science.
• Alteryx is committed to fostering a diverse, equitable, and inclusive workplace, investing in building teams with a wide variety of backgrounds, identities, and experiences.

Company Specialties:

• Self-Service Data Analytics
• Business Intelligence
• Predictive Analytics
• Spatial Analytics
• Analytics
• Statistical Analytics
• Strategic Analytics
• Data Analytics
• Data Blending
• Data Prep
• Data Science

Company Website: http://www.alteryx.com

ASSUMPTION: Alteryx is a well-established company in the software development industry, with a strong focus on data analytics and a commitment to diversity and inclusion.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Regional Marketing Manager for IMEA and works closely with various internal teams, including Sales, Product, and Partner teams, as well as external agencies.

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements based on team and role requirements.

Growth Opportunities:

• Potential career progression into a management role or other senior marketing positions within the company.
• Opportunities to work on high-impact projects and campaigns, driving measurable business results and making a significant contribution to the company's success.
• Access to professional development opportunities, such as training and workshops, to enhance skills and advance career growth.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop their skills, take on new challenges, and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• The United Arab Emirates (UAE) is a federation of seven emirates, with Dubai being one of the most populous and commercially important cities in the region.
• Dubai is a global hub for business, tourism, and trade, with a diverse and multicultural population.
• The UAE offers a tax-free income, high standard of living, and excellent infrastructure, making it an attractive location for expatriates.

Work Schedule: Sunday to Thursday, 9:00 AM to 6:00 PM (UAE time), with the possibility of flexible working arrangements based on team and role requirements.

ASSUMPTION: Working in Dubai offers a dynamic and multicultural environment, with access to a wide range of amenities and opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Virtual interview with the hiring manager
• Final interview with the regional marketing manager or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and experience in the IMEA region
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural awareness and adaptability
• Alignment with Alteryx's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the IMEA region.
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive measurable business results.
• Research Alteryx's products, services, and company culture to show your enthusiasm and understanding of the role and the company.

ATS Keywords: B2B Marketing, Campaign Management, Budget Management, Digital Marketing, Customer Advocacy, Communication Skills, Analytical Skills, Organisational Skills, Multitasking, Cross-Functional Collaboration, Marketo, Salesforce, Tableau, Microsoft Teams, Excel, PowerPoint

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and experience in the IMEA region. Applicants should tailor their application materials to highlight their relevant skills and experience and demonstrate their fit with Alteryx's company culture.

🛠️ Tools & Technologies

• Marketo
• Salesforce (SFDC)
• Tableau
• Asana
• Microsoft Teams
• Canva
• ON24
• Excel
• PowerPoint

ASSUMPTION: Proficiency in the listed tools is advantageous but not always required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Strategic and proactive mindset
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Cultural awareness and adaptability

Self-Assessment Questions:

• Do you have a proven track record of driving measurable business results through marketing campaigns in the IMEA region?
• Are you comfortable working in a dynamic and multicultural environment, with a diverse range of stakeholders?
• Do you thrive in a fast-paced and collaborative work environment, with a strong focus on innovation and customer-centricity?

ASSUMPTION: Alteryx values a diverse and inclusive workforce, with a strong focus on collaboration, innovation, and customer-centricity. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, requiring strong organisational and time management skills
• Working in a fast-paced and dynamic environment, with a need for adaptability and flexibility
• Collaborating with diverse teams and stakeholders, requiring strong communication and cultural awareness skills
• Driving measurable business results in a competitive and evolving market, with a need for continuous learning and improvement

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will possess the skills and experience necessary to overcome them.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on the IMEA region, with a need for cultural awareness and adaptability
• This role offers the opportunity to work for a well-established company in the software development industry, with a strong focus on data analytics and a commitment to diversity and inclusion
• Career progression in this role may lead to management or other senior marketing positions within the company, with opportunities for growth and development

ASSUMPTION: This role is unique in its focus on the IMEA region and offers a strong fit for candidates with relevant marketing experience and a passion for driving measurable business results in a dynamic and multicultural environment.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive brand awareness and generate leads in the IMEA region
• Managing the planning, delivery, and performance of a regional event or trade show, including logistics, supplier management, and execution
• Creating and localising customer case studies, showcasing success stories from the region in alignment with strategic messaging

ASSUMPTION: These projects are representative of the types of initiatives the successful candidate will be expected to lead or contribute to in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader marketing organisation?
• How does Alteryx support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Alteryx approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
• What are the key challenges facing the marketing team in the IMEA region, and how can this role contribute to overcoming them?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, allowing candidates to assess their fit and make informed decisions about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Alteryx Careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the IMEA region
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive measurable business results
• Research Alteryx's products, services, and company culture to show your enthusiasm and understanding of the role and the company
• Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.