📌 Core Information
🔹 Job Title: Senior Marketing Specialist (m/d/f)
🔹 Company: DEKRA
🔹 Location: Spain (Málaga)
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing marketing strategy
- Collaborating with management to enhance brand presence
- Supporting sales team through effective communication and campaigns
- Working in a dynamic, technical, and global environment
ASSUMPTION: This role requires a strategic mindset, initiative, and passion for marketing in a fast-paced, international setting.
📋 Key Responsibilities
✅ Participate in defining and implementing the marketing plan
✅ Design market strategies for different business lines
✅ Develop and consolidate the company's brand image
✅ Support the sales team through campaigns, fairs, and events
✅ Manage and dynamize corporate communication channels
✅ Develop and implement SEO, SEM, and AI strategies
✅ Ensure coherence and quality in marketing communications and materials
✅ Collaborate with other marketing areas within the organization
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: University degree in Marketing or equivalent
Experience: 5-10 years in similar functions
Required Skills:
- Strategic vision
- Initiative and passion for marketing
- Digital marketing and CRM tools
- Leadership, proactivity, adaptability, teamwork, and communication skills
- SEO, SEM, and brand development
- Event management and market strategy design
Preferred Skills:
- Experience in sales departments
- Postgraduate or master's degree in Marketing
- Familiarity with technical or industrial environments
ASSUMPTION: Candidates with a strong marketing background, proven leadership skills, and experience in dynamic environments are preferred.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards for the role and location)
Benefits:
- Private health insurance
- Meal vouchers
- English classes
- Exclusive discounts on textile, leisure, electronics, and travel agencies
- Immediate incorporation in a leading multinational
- Global team learning opportunities
- Stable work environment
- Personal and professional development
- Flexible work-life balance
- Market-oriented salaries
- Incentives
- Flexible compensation
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on market data for similar roles in Spain, considering the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: DEKRA is a global expert organization in safety, with a focus on automotive services, industrial services, and personnel services. It operates in over 60 countries and generated nearly €3.8 billion in sales in 2022.
Company Size: DEKRA has over 10,000 employees worldwide, providing a large, stable work environment.
Founded: 1925, in Berlin, Germany
Company Description:
- DEKRA offers qualified and independent expert services in vehicle inspection, expert appraisals, claims services, industrial and building inspections, advisory and training services, testing and certification of products and systems, and temporary work.
- The company aims to be the global partner for a safe, secure, and sustainable world by its 100th birthday in 2025.
- DEKRA is committed to sustainability, with a platinum rating from EcoVadis, ranking in the top one percent of sustainable businesses.
Company Specialties:
- Automotive Services
- Industrial Services
- Personnel Services
Company Website: www.dekra.com
ASSUMPTION: DEKRA's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced professional
Reporting Structure: This role reports directly to the marketing management team.
Work Arrangement: Full-time, on-site, with opportunities for global collaboration and learning.
Growth Opportunities:
- Progression to management or leadership roles within the marketing department
- Expansion into other areas of expertise within DEKRA's diverse service offerings
- International assignments and exposure to global markets
ASSUMPTION: This role offers a clear path for career progression within a large, multinational organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Málaga, Spain
Geographic Context:
- Málaga is a vibrant, coastal city in southern Spain, known for its Mediterranean climate and rich cultural heritage
- The city offers a high quality of life, with a mix of urban and natural environments
- Málaga is well-connected by air, rail, and road, providing easy access to other major cities in Spain and Europe
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: Málaga's pleasant climate, cultural attractions, and strategic location make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior management
Key Assessment Areas:
- Marketing strategy and planning skills
- Brand development and management
- Cross-functional collaboration and communication
- Adaptability and problem-solving skills
- Cultural fit and alignment with DEKRA's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research DEKRA's industry and competitors to demonstrate your understanding of the market landscape
ATS Keywords: Marketing strategy, brand development, cross-functional collaboration, SEO, SEM, AI, dynamic environment, global organization
ASSUMPTION: DEKRA's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, WordPress)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Customer focus
- Responsibility
- Entrepreneurship
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Customer-centric and solution-oriented
Self-Assessment Questions:
- Do you align with DEKRA's core values, particularly expertise and customer focus?
- Are you comfortable working in a dynamic, global environment with a strong focus on collaboration and results?
- Do you thrive in a customer-centric, solution-oriented work culture?
ASSUMPTION: DEKRA's values-driven culture emphasizes expertise, customer focus, responsibility, entrepreneurship, and sustainability, providing a strong foundation for employee success.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to changes in the market and organizational structure
- Balancing strategic planning with tactical execution
- Navigating a large, multinational organization with diverse service offerings
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other marketing specialist roles, this position offers a higher level of strategic influence and global exposure
- DEKRA's diverse service offerings provide a broader range of marketing opportunities than more specialized organizations
- Career progression in DEKRA may be slower than in smaller, more focused marketing agencies, but offers greater long-term stability and growth potential
ASSUMPTION: This role offers a unique blend of strategic influence, global exposure, and long-term growth potential within a large, multinational organization.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new service line, resulting in a 30% increase in sales within the first year
- Leading a team to rebrand a mature product, improving customer satisfaction scores by 25% and increasing market share by 15%
- Managing a global marketing campaign for a major product launch, generating over 10,000 leads and contributing to a 20% increase in sales
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and global nature of the role, as well as the impact marketing can have on business performance.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does DEKRA support the professional development and growth of its marketing employees?
- What are the most significant marketing challenges and opportunities facing DEKRA in the next 1-3 years?
- How does DEKRA measure the success of its marketing campaigns and strategies?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions will help you better understand the role, the team, and the company's marketing priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research DEKRA's industry and competitors to demonstrate your understanding of the market landscape
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
