📌 Core Information
🔹 Job Title: Senior Marketing Specialist - Medicare Member Retention
🔹 Company: Corewell Health
🔹 Location: Grand Rapids, MI (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing and communication initiatives to retain and engage Medicare members.
- Leading multi-channel retention efforts, including print, email, digital, and one-to-one touchpoints.
- Collaborating with cross-functional teams to ensure alignment and accuracy in marketing campaigns.
- Ensuring all campaigns meet CMS marketing guidelines and internal compliance standards.
ASSUMPTION: This role requires a balance of strategic thinking, attention to compliance, and hands-on execution. The ideal candidate will have a strong understanding of the Medicare landscape and a deep commitment to improving the member experience.
📋 Key Responsibilities
✅ Drive the creation of retention strategies to improve Medicare member experience and renewal rates, particularly during key periods like Annual Enrollment Period, Open Enrollment Period, and Special Enrollment Period.
✅ Develop clear, concise messaging to explain complex plan information in a way that’s easy for members to understand and act upon.
✅ Coordinate the execution of multi-tactic marketing campaigns, ensuring timeliness, accuracy, and effectiveness.
✅ Anticipate member pain points and proactively develop communications to address concerns and reduce voluntary disenrollment.
✅ Translate data and feedback into actionable improvements for messaging, targeting, and tactics.
✅ Support reporting, documentation, and presentations that track campaign performance and drive continuous optimization.
✅ Lead the development and execution of Medicare retention campaigns, with a focus on plan engagement, benefit education, and member loyalty.
✅ Design and implement communications that support ongoing education and renewal.
✅ Collaborate closely with teams across the organization, Medicare product, compliance, customer service, population health, etc., to ensure alignment and accuracy.
✅ Serve as the point of contact for assigned projects, managing creative development, production timelines, and stakeholder input.
✅ Ensure all campaigns meet CMS marketing guidelines and internal compliance standards.
✅ Use insights from member surveys, behavior, and reporting tools to refine messaging and increase campaign effectiveness.
ASSUMPTION: This role involves a high level of collaboration and cross-functional communication. The ideal candidate will be comfortable working with various teams and navigating complex challenges.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, related field or equivalent
Experience: 5 years of relevant experience in marketing or related role
Required Skills:
- Proven project management skills with demonstrated experience in building, executing, and measuring large-scale, cross-functional projects and strategies.
- Strong cross-functional communications skills with the ability to navigate complex challenges and resolve conflicts internally and externally.
- Ability to measure and report on campaigns for continuous improvement and ROI.
Preferred Skills:
- 7 years in marketing or related position preferred.
- Relevant experience in project management preferred.
- Relevant experience in marketing or related role preferred
ASSUMPTION: While not explicitly stated, having experience in the healthcare industry or Medicare-specific marketing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Marketing Specialist with 5-10 years of experience in the healthcare industry)
Benefits:
- Comprehensive benefits package to meet financial, health, and work/life balance goals.
- On-demand pay program powered by Payactiv.
- Discounts directory with deals on various services and products.
- Optional identity theft protection, home and auto insurance, pet insurance.
- Traditional and Roth retirement options with service contribution and match savings.
Working Hours: 8:00 a.m. to 5:00 p.m., Monday to Friday (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Specialist with the given experience level in the healthcare industry. Actual salary may vary based on factors such as performance, skills, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Corewell Health operates in the healthcare industry, providing health care and coverage with an exceptional team of over 65,000 dedicated people, including more than 12,000 physicians and advanced practice providers and more than 15,500 nurses providing care and services in 21 hospitals, 300+ outpatient locations, and several post-acute facilities. They also offer Priority Health, a provider-sponsored health plan serving more than 1.3 million members.
Company Size: Corewell Health is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: 2022 (as a result of the merger between Spectrum Health and Beaumont Health)
Company Description:
- Corewell Health is a not-for-profit health system that provides health care and coverage with an exceptional team of dedicated people.
- They are committed to reimagining a better, more equitable model of health and wellness through experience and collaboration.
- Their mission is to improve health, instill humanity, and inspire hope.
Company Specialties:
- Hospitals and health care services
- Health insurance
- Population health management
- Clinical research
Company Website: corewellhealth.org
ASSUMPTION: Corewell Health's large size and diverse range of services provide opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating a high level of expertise and experience in marketing, particularly within the healthcare industry.
Reporting Structure: The Senior Marketing Specialist reports directly to the Manager, Consumer Markets Marketing Team.
Work Arrangement: This role is on-site with remote flexibility, allowing for a balance between in-person collaboration and remote work.
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management or leadership role within the marketing department.
- Opportunities to work on diverse projects and campaigns, expanding skills and knowledge in the healthcare marketing field.
- Chance to collaborate with various teams and gain exposure to different aspects of the healthcare industry.
ASSUMPTION: Given the large size of the organization and the diverse range of services offered, there are ample opportunities for career growth and development within Corewell Health.
🌍 Location & Work Environment
Office Type: Corewell Health's headquarters is located in Grand Rapids, MI, with additional offices and facilities throughout the state.
Office Location(s): 1231 E Beltline, Grand Rapids, MI (with remote flexibility)
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, offering a mix of urban and suburban living.
- The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities.
- Grand Rapids is home to several major healthcare providers, creating a strong network of professionals in the industry.
Work Schedule: The standard work schedule is Monday to Friday, 8:00 a.m. to 5:00 p.m., with a 40-hour workweek. However, the role offers remote flexibility, allowing for some variation in work hours and location.
ASSUMPTION: The remote flexibility offered by this role provides a better work-life balance and the opportunity to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Corewell Health careers website.
- Phone or video screening with the hiring manager or HR representative.
- In-person or virtual interview with the hiring manager and potential team members.
- Final interview with the department director or senior leadership.
Key Assessment Areas:
- Marketing and communication skills, with a focus on strategic thinking and campaign development.
- Project management skills and experience, demonstrating the ability to lead cross-functional projects and meet deadlines.
- Understanding of the Medicare landscape and experience with Medicare-specific marketing campaigns.
- Compliance knowledge, particularly regarding CMS marketing guidelines.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, project management skills, and knowledge of the Medicare landscape.
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
- Research Corewell Health and the specific needs of the Medicare member retention role to demonstrate your understanding of the organization and the challenges faced by Medicare members.
ATS Keywords: Medicare member retention, marketing strategy, campaign development, project management, CMS compliance, healthcare marketing, member engagement, benefit education, renewal rates
ASSUMPTION: The application process for this role is likely to be competitive, given the senior-level nature of the position and the attractive benefits package offered by Corewell Health. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and campaign management tools (e.g., Marketo, Salesforce Marketing Cloud, HubSpot)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department's preferences and the organization's standards. However, proficiency in Microsoft Office Suite and relevant marketing and project management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Improve health: Corewell Health is committed to providing high-quality, compassionate care and improving the health of the communities they serve.
- Instill humanity: They strive to create a supportive and inclusive work environment that values the unique contributions of each team member.
- Inspire hope: Corewell Health aims to inspire hope and empower their patients, members, and team members to lead healthier, happier lives.
Work Style:
- Collaborative: Corewell Health encourages teamwork and cross-functional collaboration to drive innovation and improve outcomes.
- Patient-centered: They prioritize the needs and preferences of their patients and members, tailoring care and services to meet their unique needs.
- Data-driven: Corewell Health uses data and analytics to inform decision-making and improve the quality and efficiency of their services.
Self-Assessment Questions:
- Do you share Corewell Health's commitment to improving health, instilling humanity, and inspiring hope in your work?
- Are you comfortable working in a collaborative, patient-centered, and data-driven environment?
- Do you have experience working with diverse teams and navigating complex challenges in a healthcare setting?
ASSUMPTION: Corewell Health values team members who are passionate about their mission, committed to collaboration, and dedicated to improving the health and well-being of their patients and members.
⚠️ Potential Challenges
- The role requires a strong understanding of the Medicare landscape and CMS marketing guidelines, which may present a learning curve for candidates without relevant experience.
- The Senior Marketing Specialist must be comfortable working with various teams and navigating complex challenges, which can be demanding at times.
- The role may require occasional travel to attend meetings, conferences, or training sessions, which could disrupt work-life balance.
- The competitive nature of the healthcare industry may present challenges in retaining Medicare members and maintaining market share.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- Compared to other marketing roles in the healthcare industry, this position focuses more on member retention and engagement, rather than acquisition or brand awareness.
- Medicare-specific marketing experience is highly valued in this role, as opposed to more general healthcare marketing positions.
- This role offers the opportunity to work on a wide range of marketing campaigns and initiatives, providing a broad range of experience and growth potential.
ASSUMPTION: While this role shares some similarities with other marketing positions in the healthcare industry, its focus on Medicare member retention and engagement sets it apart and presents unique opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to improve member engagement and renewal rates during the Annual Enrollment Period.
- Creating targeted communications to address member pain points and reduce voluntary disenrollment during the Special Enrollment Period.
- Collaborating with cross-functional teams to ensure accurate and compliant messaging in all marketing materials.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Senior Marketing Specialist - Medicare Member Retention role at Corewell Health.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Consumer Markets Marketing Team?
- How does Corewell Health support the professional development and growth of its team members?
- What are the key priorities for the Senior Marketing Specialist - Medicare Member Retention role in the first 90 days?
- How does Corewell Health measure the success of its marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams or departments within Corewell Health?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Corewell Health careers website.
- Tailor your resume and cover letter to highlight your relevant marketing experience, project management skills, and knowledge of the Medicare landscape.
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results.
- Research Corewell Health and the specific needs of the Medicare member retention role to demonstrate your understanding of the organization and the challenges faced by Medicare members.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
