Senior Marketing Specialist (Public Affairs)

📌 Core Information

🔹 Job Title: Senior Marketing Specialist (Public Affairs)

🔹 Company: Maker Lab

🔹 Location: Singapore, Central Singapore, Singapore

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing Services

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Government Affairs and Public Policy team's strategic initiatives across APAC
• Managing and coordinating high-impact regional events and projects
• Facilitating regional policy efforts and providing operational support
• Collaborating effectively with cross-functional teams and external partners
• Demonstrating adaptability and flexibility in a dynamic, lean team environment

ASSUMPTION: This role requires a high level of organizational skills, attention to detail, and the ability to manage multiple complex projects simultaneously. Strong communication skills and a deep understanding of public policy in the APAC region are essential for success in this position.

📋 Key Responsibilities

✅ Manage and coordinate high-impact regional events and projects, overseeing timelines, key stakeholders, and documentation to ensure flawless execution and alignment with strategic objectives.

✅ Support the execution of critical policy advocacy initiatives in key APAC markets, coordinating effectively with country-level teams and external partners to advance public affairs goals.

✅ Drive the operational and financial administration of the team, including comprehensive budget tracking, management of funding requests, and purchase order processing.

✅ Develop and refine high-quality presentations and internal communications materials for an executive audience, while maintaining a systematic approach to team resources and documentation.

✅ Provide comprehensive logistical and preparatory support for the executive team, including managing executive travel, briefing materials, and urgent ad-hoc requests to ensure seamless operations at a senior level.

✅ Collaborate effectively with cross-functional teams and demonstrate the flexibility to undertake various ad-hoc tasks as required.

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to successfully coordinate multiple projects and stakeholders.

🎯 Required Qualifications

Education: BA/BS degree or equivalent experience

Experience: 4-5+ years of experience in project management, public affairs, communications, or a related field, preferably within a fast-paced, international environment.

Required Skills:

• Excellent project management and communication skills
• Proven track record of managing multiple complex projects simultaneously
• Meticulous attention to detail and exceptional organizational skills
• Proficiency in creating professional documentation and presentations using modern office suites
• Proactive and adaptable self-starter with the ability to thrive in a dynamic, lean team environment
• Deep understanding of or strong interest in public policy and government affairs concepts, as well as direct experience in the APAC region

Preferred Skills:

• Fluency in another Asian language to cover projects across APAC

ASSUMPTION: Candidates with a strong background in project management, public affairs, or communications, along with a deep understanding of the APAC region, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist role in Singapore, the estimated salary range is SGD 80,000 - 120,000 per annum. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits package is subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside its clients. The company specializes in various marketing services, including social strategy, UX design, copywriting, events, and data analytics.

Company Size: Maker Lab has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration while maintaining a lean team structure.

Founded: Maker Lab was founded in 2015 and has since grown to become a global marketing consultancy with offices in Singapore, London, and Los Angeles.

Company Description:

• Maker Lab collaborates with culture brands like YouTube, Netflix, Amazon, and Google to embed cross-functional teams of multidisciplinary marketing specialists into clients' ecosystems to drive business growth and marketing efficiencies.
• The company provides services across the marketing mix, including marketing strategy, creative production for digital and content marketing, data analytics, CRM, influencer engagement, and social media management.
• Maker Lab is part of the global independent marketing business Miroma Group, which offers services to clients such as Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.

Company Specialties:

• Social strategy
• UX design
• Copywriting
• Events
• Marketing strategy
• Data analytics
• Influencer engagement
• Social media management

Company Website: http://www.wearemakerlab.com

ASSUMPTION: Maker Lab's focus on talent-centric marketing and collaboration with prominent clients makes it an attractive option for marketing professionals seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, requiring a high degree of expertise and experience in project management, public affairs, or a related field.

Reporting Structure: The Senior Marketing Specialist (Public Affairs) will report directly to the Government Affairs and Public Policy team and collaborate with cross-functional teams and external partners.

Work Arrangement: This role is on-site, with the expectation of working from the company's Singapore office. Occasional travel may be required to attend regional events and projects.

Growth Opportunities:

• Expanding one's network and skillset by working with diverse teams and clients
• Gaining experience in public affairs and government relations within the APAC region
• Potential career progression into leadership or management roles within the company

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and public affairs fields, as well as the chance to work with high-profile clients and collaborate with diverse teams.

🌍 Location & Work Environment

Office Type: Maker Lab's Singapore office is a collaborative and dynamic workspace, fostering innovation and creativity among its employees.

Office Location(s): Singapore, Central Singapore, Singapore

Geographic Context:

• Singapore is a global commerce hub and a major financial center, offering a vibrant and multicultural work environment.
• The Central Singapore region is home to numerous multinational corporations and businesses, providing ample networking and career growth opportunities.
• The city-state's strategic location in Southeast Asia makes it an ideal base for working with clients and partners across the APAC region.

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed to meet project deadlines.

ASSUMPTION: The dynamic and collaborative work environment at Maker Lab's Singapore office, combined with the city-state's strategic location and vibrant business ecosystem, makes it an attractive workplace for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and relevant team members
• Final round interviews, potentially including a case study or presentation
• Job offer and onboarding

Key Assessment Areas:

• Project management skills and experience
• Communication and interpersonal skills
• Understanding of public policy and government affairs concepts
• Adaptability and flexibility in a dynamic work environment
• Cultural fit and alignment with Maker Lab's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of public policy and government affairs concepts in your application materials
• Showcase your project management skills and provide examples of successful projects you've led or contributed to
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company

ATS Keywords: Project management, public affairs, communications, regional events, policy advocacy, operational support, cross-functional teams, APAC region, executive support, logistical support, adaptability, flexibility

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments to ensure the best fit for both the candidate and the company. Applicants should be prepared to provide detailed examples of their experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Modern office suites (e.g., Microsoft Office, Google Workspace)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management professionals, and candidates should be comfortable using modern office suites and collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• Talent-centric approach
• Collaboration and innovation
• Client focus and results-driven
• Dynamic and adaptable

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on client success
• Dynamic and innovative

Self-Assessment Questions:

• How do you align with Maker Lab's talent-centric approach to marketing?
• How do you thrive in a dynamic and collaborative work environment?
• How do you ensure client success and deliver results in a fast-paced, international environment?

ASSUMPTION: Candidates who demonstrate a strong fit with Maker Lab's values and work style, as well as a deep understanding of the company's talent-centric approach to marketing, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple complex projects simultaneously, requiring strong organizational skills and attention to detail
• Working with diverse stakeholders and external partners across the APAC region, necessitating excellent communication and interpersonal skills
• Adapting to a dynamic and lean team environment, requiring flexibility and adaptability
• Occasional travel and overtime may be required to meet project deadlines and attend regional events

ASSUMPTION: Candidates should be prepared to manage multiple projects and stakeholders, adapt to a dynamic work environment, and occasionally travel or work overtime to meet the demands of this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on public affairs and government relations within the APAC region, as well as its emphasis on project management and operational support
• The APAC region's diverse political and cultural landscape presents unique challenges and opportunities for candidates in this role
• Career progression in this role may lead to leadership or management positions within the marketing or public affairs fields

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related positions, as well as the potential career growth opportunities within the marketing and public affairs fields.

📝 Sample Projects

• Managing a high-impact regional event, overseeing timelines, key stakeholders, and documentation to ensure flawless execution and alignment with strategic objectives
• Supporting the execution of a critical policy advocacy initiative in a key APAC market, coordinating effectively with country-level teams and external partners to advance public affairs goals
• Developing and refining a high-quality presentation for an executive audience, showcasing a deep understanding of public policy and government affairs concepts

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the tasks they will be expected to perform.

❓ Key Questions to Ask During Interview

• How does this role support Maker Lab's overall marketing strategy and client success?
• What are the key priorities for this role in the first 90 days?
• How does Maker Lab foster collaboration and innovation among its teams and clients?
• What opportunities are there for professional growth and development within the company?
• How does Maker Lab support its employees in balancing work and personal responsibilities?

ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the opportunities for professional growth and development within Maker Lab.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company
• Follow up with the Maker Lab team within one week of submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.