Senior Marketing Strategist

📌 Core Information

🔹 Job Title: Senior Marketing Strategist

🔹 Company: Wizcorp Inc (Waste Japan)

🔹 Location: Greater Tokyo Area, Japan

🔹 Job Type: Hybrid (1-2 hours from Shinjuku Station)

🔹 Category: Marketing & Strategy

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 8-10+ years

🔹 Remote Status: Hybrid (1-2 days per week remote)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategies for WJP's largest account and supporting UK Strategy team
• Conducting research and generating insights for APAC gaming market
• Developing UA Campaign Strategies, Social/Community Strategies, and brand strategies
• Collaborating with creative teams and presenting strategies to clients
• Proactively identifying new opportunities for clients

ASSUMPTION: This role requires a high level of independence, client management skills, and the ability to work effectively in a hybrid environment.

📋 Key Responsibilities

✅ Lead marketing strategies for WJP's largest account and support UK Strategy team

✅ Conduct research and generate insights for APAC gaming market

✅ Develop UA Campaign Strategies, Social/Community Strategies, and brand strategies

✅ Collaborate with creative teams and present strategies to clients

✅ Proactively identify new opportunities for clients

✅ Write quarterly campaign reports and present them to the client

✅ Conduct research across consumer, category, company, and culture to find exciting and actionable insights

✅ Define vivid target segments based on real insights

✅ Use strategy tools like GWI to base work on hard and verifiable data

✅ Develop distinctive positioning ideas that connect with future fans

✅ Write brilliant briefs and run brilliant briefings that inspire creative teams

✅ Work with Client Services to proactively spot new opportunities for clients

ASSUMPTION: This role requires strong communication, presentation, and project management skills, as well as the ability to work effectively with both internal teams and external clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8-10+ years of agency experience, with at least 5 years in gaming (console or mobile)

Required Skills:

• Native-level Japanese and fluency in English
• Proven experience in game marketing, both inside and outside of Japan
• Strong experience in desk research, primary research, and insight generation
• Deep understanding of the APAC gaming market, on mobile and console
• Strong experience defining UA Campaign Strategy and Social/Community Strategy
• Strong experience writing briefs and delivering briefings in Japanese and English
• Hands-on experience working with gaming brands

Preferred Skills:

• Experience working with international teams
• Familiarity with GWI or similar strategy tools
• Portfolio of successful marketing campaigns

ASSUMPTION: Candidates with a strong background in gaming marketing and a proven track record of delivering successful campaigns are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: ¥12,000,000 - ¥15,000,000 per year (Based on industry standards for senior marketing roles in Tokyo)

Benefits:

• Monthly allowance for home office equipment and supplies (¥15,000/month)
• Private language tutoring (Japanese and/or English)
• Commute fees

Working Hours: Flexible, with core hours between 11:00 and 16:00 (excluding a 1-hour break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior marketing roles in Tokyo. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing & Strategy for the Gaming Industry

Company Size: Small (11-50 employees)

Founded: 2008

Company Description:

• Wizcorp is a work-for-hire game studio in Tokyo with one mission: to bring back magic to game development.
• Founded in 2008, Wizcorp has built a reputation of expertise, creativity, and professionalism.
• Part of Keywords Studios group since 2019, Wizcorp offers the conviviality of a human-sized studio combined with the global footprint of an international leader in technical services tailored to the gaming industry.

Company Specialties:

• Apps
• Unity
• Unreal
• Porting
• Core engineering
• Optimization
• Network
• PlayStation
• Xbox
• Epic Games Store
• Tools
• Game Engine Programming
• Game Tools Programming
• 3D Environment
• and 3D Characters

Company Website: http://www.wizcorp.jp

ASSUMPTION: Wizcorp's focus on craftsmanship and a better future for game development makes it an attractive place for talented professionals dedicated to their craft.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports directly to the Strategy Director

Work Arrangement: Hybrid (1-2 days per week remote)

Growth Opportunities:

• Potential to lead and mentor junior strategists
• Opportunities to work on international projects and collaborate with global teams
• Career progression within the company or the broader Keywords Studios group

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.

🌍 Location & Work Environment

Office Type: Hybrid (1-2 days per week remote)

Office Location(s): Izumi 1-22-19 9F, Suginami City, Tokyo 168-0063, Japan

Geographic Context:

• Suginami City is located in the western part of Tokyo, approximately 30 minutes from Shinjuku Station by train.
• The area is known for its vibrant local culture, shopping, and dining options.
• Suginami City is also home to several major universities and research institutions.

Work Schedule: Flexible, with core hours between 11:00 and 16:00 (excluding a 1-hour break)

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a good work-life balance, while still providing opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online selection (resume and portfolio review within 2 weeks)
• Interviews (3-4 interviews to assess character, passions, skills, and interest in the role)
• Reference check and mandatory testing (strategist test and reference checks before final offer)
• Final offer (sent within 2 weeks after the final interview)

Key Assessment Areas:

• Marketing strategy skills and experience
• Cultural understanding of the APAC gaming market
• Language proficiency in Japanese and English
• Presentation and communication skills
• Ability to work effectively in a hybrid environment

Application Tips:

• Tailor your resume and portfolio to highlight your marketing strategy skills and experience in the gaming industry.
• Prepare for interviews by researching Wizcorp's company culture and values.
• Be ready to discuss your past marketing campaigns and the insights that drove their success.
• Showcase your understanding of the APAC gaming market and your ability to work effectively with international teams.

ATS Keywords: Marketing Strategy, Gaming Industry, APAC Gaming Market, User Acquisition, Campaign Planning, Research, Insight Generation, Client Management, Brief Writing, Cultural Understanding, Hybrid Work Environment

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, as well as their ability to work effectively in a hybrid environment.

🛠️ Tools & Technologies

• GWI or similar strategy tools
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The required tools and technologies for this role are standard for marketing and strategy professionals, and most candidates will have experience with them.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship
• Preserving the profession of game development
• Working smart, not hard
• The wellbeing of staff and the best interests of clients

Work Style:

• Collaborative and open working environment
• Friendly and professional
• Focus on personal and professional growth
• Flexible and adaptable

Self-Assessment Questions:

• Do you share ideas early and often?
• Are you proactive, self-reliant, and able to manage your time and tasks effectively?
• Do you take responsibility for your projects and strive for true excellence?
• Are you comfortable working in a hybrid environment and collaborating with international teams?

ASSUMPTION: Wizcorp's focus on craftsmanship, collaboration, and personal growth makes it an attractive place for talented professionals dedicated to their craft and committed to working smart.

⚠️ Potential Challenges

• Managing tight deadlines and frequent changes in scope for WJP's largest account
• Working effectively in a hybrid environment and collaborating with international teams
• Keeping up with the latest trends and developments in the fast-paced gaming industry
• Balancing the demands of multiple clients and projects

ASSUMPTION: The potential challenges of this role require strong project management skills, adaptability, and the ability to work effectively in a hybrid environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the APAC gaming market and its hybrid work arrangement.
• Compared to other marketing strategy roles, this position offers a higher level of independence and client management responsibilities.
• Career progression opportunities may be more limited compared to larger agencies or corporations, but the company's focus on craftsmanship and personal growth may offset this.

ASSUMPTION: This role offers a unique blend of independence, client management, and international collaboration, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing a UA Campaign Strategy for a new mobile game launch in the APAC region
• Conducting market research and generating insights for a console game's target audience in Japan
• Creating a brand strategy for a gaming company looking to expand into the APAC market

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of independence required for this role.

❓ Key Questions to Ask During Interview

• What are the main priorities for this role in the first 30-60-90 days?
• How does this role fit into the company's long-term strategy and growth plans?
• What opportunities are there for professional development and career growth within the company?
• How does the company support work-life balance for employees working in a hybrid environment?
• What are the main challenges facing the company in the next 1-2 years, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your marketing strategy skills and experience in the gaming industry.
• Prepare for interviews by researching Wizcorp's company culture and values.
• Be ready to discuss your past marketing campaigns and the insights that drove their success.
• Showcase your understanding of the APAC gaming market and your ability to work effectively with international teams.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.