Senior Marketing Strategist

📌 Core Information

🔹 Job Title: Senior Marketing Strategist

🔹 Company: Brown Harris Stevens Residential Sales, LLC

🔹 Location: New York, NY, USA

🔹 Job Type: Hybrid (4 days in-office, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive business growth
• Creating high-quality marketing materials across various channels
• Contributing to brand strategy and ensuring brand consistency
• Collaborating with cross-functional teams to drive projects forward

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong interpersonal skills to work effectively with agents and cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive business growth for agents

✅ Create high-quality marketing materials, including print collateral, digital ads, email campaigns, social media content, and more

✅ Contribute to the development and maintenance of the firm’s brand identity across all marketing channels

✅ Manage and monitor social media platforms such as TikTok, Instagram, LinkedIn, YouTube, and Facebook

✅ Collaborate with cross-functional teams to drive projects forward

ASSUMPTION: This role requires a proactive, positive attitude and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Undergraduate degree in Marketing, Communications, Design, or a related field.

Experience: Required 3+ years of experience in a marketing role, with a bonus if within the real estate industry.

Required Skills:

• Strong written and verbal communication skills
• Proactive, positive attitude and ability to manage multiple projects simultaneously
• Social media management experience
• Willingness to work 4 days a week in the New York City office

Preferred Skills:

• Knowledge of New York City neighborhoods and experience in the real estate services space
• Familiarity with digital marketing platforms and analytics tools

ASSUMPTION: While proficiency in design software is recommended, it is not necessary as the role focuses more on strategy and communication.

💰 Compensation & Benefits

Salary Range: $68,000 - $75,000 per year

Benefits:

• Medical, Dental, Vision, Employee Assistance Program (EAP), Flexible Spending Account (FSA), Commuter Benefits Program
• Basic Life/AD&D Insurance, Supplemental Life Insurance, Short-Term Disability, Long Term Disability
• 401(k) Retirement plan

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Strategist role in New York City.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: Not specified (based on LinkedIn data)

Founded: Not specified (based on LinkedIn data)

Company Description:

• Leading, award-winning real estate firm based in New York City
• Recognized for innovative approach to marketing and agents’ “Mastery of the Craft of Real Estate”
• Offers opportunities for personal and professional growth

Company Specialties:

• Residential Sales
• Marketing and Branding
• Agent Support and Training

Company Website: www.bhsusa.com

ASSUMPTION: Brown Harris Stevens Residential Sales is a well-established real estate firm with a strong focus on marketing and branding.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Marketing Team and works closely with agents and cross-functional teams.

Work Arrangement: Hybrid, with 4 days in the office and 1 day remote.

Growth Opportunities:

• Potential for career advancement within the marketing department or the company
• Opportunities to work with and learn from experienced agents and team members
• Chance to gain exposure to various aspects of the real estate industry

ASSUMPTION: This role offers growth opportunities through collaboration with experienced team members and exposure to different aspects of the real estate industry.

🌍 Location & Work Environment

Office Type: Corporate office with a creative, supportive, and passionate team

Office Location(s): New York City

Geographic Context:

• New York City is a major urban center with a diverse population and vibrant real estate market
• The office is located in a central and convenient location for commuting
• The city offers a wide range of cultural, entertainment, and dining options

Work Schedule: Full-time, with flexible remote work options

ASSUMPTION: The office environment is dynamic and collaborative, with a focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team and/or agents
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and creativity
• Communication and interpersonal skills
• Understanding of the real estate industry and New York City neighborhoods
• Ability to manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the real estate industry and New York City neighborhoods
• Showcase your creativity and strategic thinking through examples of past marketing campaigns
• Prepare questions to ask the interviewer about the company, team, and role

ATS Keywords: Marketing Strategy, Content Creation, Brand Strategy, Social Media Management, Communication Skills, Interpersonal Skills, Design Skills, Project Management, Digital Marketing, Analytics Tools, Team Collaboration, Real Estate Knowledge, Creative Thinking, Proficiency in Design Software, Understanding of NYC Neighborhoods, Positive Attitude

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the marketing team.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva
• Premiere, Final Cut, and After Effects (bonus)
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• Google Analytics

ASSUMPTION: Proficiency in design software is recommended but not necessary for this role, as the focus is more on strategy and communication.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Expertise
• Integrity

Work Style:

• Creative and strategic thinking
• Strong communication and interpersonal skills
• Ability to manage multiple projects simultaneously
• Willingness to work in a collaborative environment

Self-Assessment Questions:

• Do you have a proactive, positive attitude and the ability to manage multiple projects simultaneously?
• Are you comfortable working in a collaborative environment and managing relationships with agents and cross-functional teams?
• Do you have a strong understanding of the real estate industry and New York City neighborhoods?

ASSUMPTION: Brown Harris Stevens Residential Sales values candidates who are creative, strategic thinkers with a passion for marketing and a strong work ethic.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of agents with the overall marketing strategy
• Keeping up with the fast-paced and ever-changing real estate market
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome through strong communication, organization, and time management skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Strategist in other industries, but with a focus on the real estate sector
• Compared to other marketing roles, this position offers a unique opportunity to work directly with agents and contribute to their business growth
• Career progression may involve moving into a more senior marketing role or transitioning into a different aspect of the real estate industry

ASSUMPTION: This role offers a unique blend of marketing strategy, creativity, and collaboration with agents, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new real estate development
• Creating targeted social media content to promote an agent’s listings and personal brand
• Collaborating with the design team to create high-quality marketing materials for an agent’s open house

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most pressing marketing challenges facing the agents, and how can this role help address them?
• How does the marketing team collaborate with other departments, such as sales and operations?
• What opportunities are there for professional growth and development within the marketing department or the company?
• How does the company support work-life balance for employees working in a hybrid environment?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and it helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and skills
• Prepare examples of past marketing campaigns to showcase your creativity and strategic thinking
• Prepare questions to ask the interviewer about the company, team, and role
• Follow up with the hiring manager within a week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.