📌 Core Information
🔹 Job Title: Senior Marketing Strategy Manager - Supply
🔹 Company: thredUP
🔹 Location: Oakland, CA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (3 days in the office, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to grow supply side of the marketplace
- Owning seller-focused research and competitive insights
- Driving high-impact product marketing and strategic projects
- Collaborating cross-functionally with Product, Merchandising, and Marketing teams
- Working in a fast-paced, data-driven environment
ASSUMPTION: This role requires a strong understanding of both the buy and sell sides of the marketplace, as well as the ability to balance quick wins with long-term vision.
📋 Key Responsibilities
✅ Building out comprehensive seller-focused marketing strategy, including positioning, targeting, communication approach, channel strategy, promotional levers, and playbook for ramping supply
✅ Planning and executing evergreen and ad hoc supply marketing campaigns, including writing master briefs and project managing channel level execution
✅ Refining marketing KPIs and reporting focused on meeting supply goals
✅ Collaborating with channel owners to drive testing and initiatives roadmap that meet supply goals
✅ Conducting regular competitive analysis to understand potential risks and opportunities on supply
✅ Providing product marketing POV to amplify high impact features across marketing channels
✅ Supporting and growing marketing-led strategic partnerships
ASSUMPTION: This role requires a high degree of strategic thinking, project management, and cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in product marketing, brand marketing, or a strategic marketing role, preferably within consumer services, marketplace, e-commerce, or retail environments
Required Skills:
- Proven ability to develop and execute marketing strategies that drive measurable outcomes
- Strong project management skills, with the ability to manage multiple initiatives, set priorities, and drive execution in a fast-paced environment
- Highly strategic, with ability to sequence projects to deliver quick wins while also keeping line of sight to longer term vision
- Proven ability to collaborate cross-functionally and influence stakeholders across Product, Merchandising, and Marketing teams
- Experience using research and insights to inform positioning, messaging, and go-to-market strategies
- Data-driven mindset and approach to decision-making and performance measurement
- Exceptional communication skills, with the ability to craft compelling narratives, influence stakeholders at all levels, and present insights effectively
Preferred Skills:
- Experience with resale, consignment, or secondhand markets
- Familiarity with marketing automation tools and CRM platforms
- Knowledge of the fashion retail industry
ASSUMPTION: Candidates with experience in marketplace or e-commerce environments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $150,000 per year
Benefits:
- Comprehensive medical & dental coverage
- Vision
- 401k
- Life and disability insurance
- Employee Stock Purchase Plan
- Flexible PTO (take the time you need) + 13 company holidays
- Paid Sabbatical after 3 years of full-time employment
- Generous paid parental leave for new mothers and fathers
Working Hours: 40 hours per week, with a 4-day work week (Fridays off)
ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's skills, qualifications, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, with a focus on resale and sustainability
Company Size: 1,001-5,000 employees, with a startup-like culture and a mission-driven approach
Founded: 2009, with a history of growth and innovation in the resale market
Company Description:
- ThredUP is transforming resale with technology and a mission to inspire the world to think secondhand first
- Offers an online resale platform for apparel, shoes, and accessories, with a focus on sustainability and extending the life cycle of clothing
- Provides a unique perspective and a one-of-a-kind workplace that values diversity, inclusion, and belonging
Company Specialties:
- Consignment
- Fashion Resale
- E-Commerce
- Technology
- Operations
- Goody Box
- Designer
- and Distribution
Company Website: thredup.com
ASSUMPTION: ThredUP's focus on sustainability and resale makes it an attractive option for environmentally conscious consumers and employees.
📊 Role Analysis
Career Level: Senior-level role with significant strategic responsibilities and the opportunity to influence cross-functional teams
Reporting Structure: Reports directly to the Sr. Director of Marketing Strategy
Work Arrangement: Hybrid, with 3 days in the office and 1 day remote each week
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows
- Opportunities to work on strategic projects and initiatives
- Possibility to transition into a leadership role within the marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on collaboration and in-person teamwork
Office Location(s): Oakland, CA (headquarters) and other locations across the United States
Geographic Context:
- Oakland, CA is a diverse, urban area with a vibrant arts and culture scene
- The Bay Area offers a wide range of housing options and a high cost of living
- ThredUP's headquarters is located in the Jack London Square neighborhood, with easy access to public transportation and nearby amenities
Work Schedule: 4-day work week, with Fridays off
ASSUMPTION: The hybrid work arrangement and 4-day work week provide a good balance between in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders from the marketing team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with ThredUP's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with marketing strategy, product marketing, and competitive analysis
- Showcase your ability to think strategically and drive measurable outcomes
- Demonstrate your understanding of ThredUP's mission and the resale market
ATS Keywords: Marketing Strategy, Product Marketing, Competitive Analysis, Resale, Consumer Services, E-Commerce, Retail, Cross-Functional Collaboration, Data-Driven Decision Making
ASSUMPTION: ThredUP's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM platforms (e.g., Salesforce, HubSpot CRM)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Google Workspace (e.g., Google Docs, Sheets, Slides)
ASSUMPTION: ThredUP uses a variety of marketing and project management tools to streamline workflows and drive collaboration.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Speaking Up
- Thinking Big
- Infinite Learning
- Influencing Outcomes
- Seeking the Truth
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Fast-paced and dynamic
- Mission-driven and passionate about sustainability
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about sustainability and the resale market?
- Do you have a proven track record of driving measurable outcomes through marketing strategy?
- Are you comfortable working with data and using it to inform decision-making?
ASSUMPTION: ThredUP's culture values transparency, collaboration, and a data-driven approach to decision-making.
⚠️ Potential Challenges
- Balancing quick wins with long-term vision in a fast-paced environment
- Managing multiple initiatives and prioritizing projects effectively
- Collaborating cross-functionally with diverse teams and stakeholders
- Adapting to a changing market and competitive landscape
- Working in a hybrid environment and balancing in-person collaboration with remote flexibility
ASSUMPTION: These challenges require strong project management skills, strategic thinking, and the ability to adapt to change.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses on growing the supply side of the marketplace and driving seller engagement
- ThredUP's mission-driven approach and focus on sustainability set it apart from other retail and e-commerce companies
- This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success
ASSUMPTION: This role is unique in its focus on the supply side of the marketplace and ThredUP's mission-driven approach to resale.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive seller acquisition and engagement
- Conducting competitive analysis and identifying opportunities to differentiate ThredUP's supply offerings
- Collaborating with product and merchandising teams to launch new seller-focused features and initiatives
- Driving high-impact product marketing campaigns to amplify key features and benefits
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of this role and its impact on ThredUP's success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for ThredUP?
- What are the biggest challenges facing the supply side of the marketplace, and how can this role address them?
- How does ThredUP support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ThredUP measure the success of its marketing initiatives, and how can this role contribute to that process?
ASSUMPTION: These questions demonstrate your interest in the role and its strategic impact on ThredUP's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving skills, and cultural fit
- Research ThredUP's mission, values, and competitive landscape to demonstrate your understanding of the company and the resale market
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
