📌 Core Information
🔹 Job Title: (Senior) Marketing Team Lead Netherlands
🔹 Company: Emma – The Sleep Company
🔹 Location: Lisbon, Portugal
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and developing the Dutch marketing team in Lisbon
- Setting ambitious goals and driving marketing campaign implementation
- Collaborating with local and global teams to develop and execute strategies
- Combining creativity with statistical insights to achieve measurable results
- Enriching the long-term marketing vision with in-depth knowledge of the marketing landscape
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both online and offline marketing channels.
📋 Key Responsibilities
✅ Set ambitious goals in line with the company’s objectives
✅ Drive the strategic and intelligent implementation of marketing campaigns
✅ Cooperate closely with local business development, website teams, and the creative team to develop, test, and implement strategies
✅ Collaborate with the global marketing team to discuss marketing approaches and challenge the status quo
✅ Enrich the long-term marketing vision with in-depth knowledge of the online & offline marketing landscape
✅ Combine creativity with statistical insights to achieve measurable results
✅ Build, develop, and advance the Dutch marketing team in Lisbon as a leader, expert, and coach
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: At least 4 years of experience in marketing, with >1 years in a leadership role
Required Skills:
- Proven track record in developing and executing successful full-funnel marketing campaigns
- Proficiency in digital marketing tools and platforms
- Experience in managing internal and external stakeholders
- Fluency in English (mandatory) and Dutch (strongly preferred)
Preferred Skills:
- Advanced degree (Master's or equivalent)
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in leadership roles and full-funnel campaign management.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a senior marketing role in Lisbon)
Benefits:
- Discounts on Emma products
- Collaboration with multinational teams
- Exciting events and team-building exercises
- Growth tools and ownership from the beginning
- Pet-friendly environment
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on market research for similar roles in Lisbon. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Emma operates in the manufacturing industry, specifically focusing on sleep technology, mattress design, and e-commerce retail.
Company Size: Emma is a mid-sized company with 1,001-5,000 employees, offering a collaborative and diverse work environment.
Founded: Emma was founded in 2015 and has since grown into the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
Company Description:
- Emma is transforming the world of sleep by developing the best sleep comfort products
- The company is committed to promoting inclusion and diversity in its workplace
- Emma offers a strong culture of collaboration, teamwork, and knowledge sharing
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: https://team.emma-sleep.com/
ASSUMPTION: Emma's focus on sleep technology and e-commerce retail makes it a unique and innovative company in the manufacturing industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in marketing and leadership.
Reporting Structure: The Marketing Team Lead Netherlands will report directly to the global marketing team and oversee the Dutch marketing team in Lisbon.
Work Arrangement: This role is on-site, with the expectation of working from the Lisbon office.
Growth Opportunities:
- Potential to grow within the marketing department or explore other leadership roles within the company
- Opportunities to work with multinational teams and gain global experience
- Chance to develop and mentor team members, fostering personal growth
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and personal development.
🌍 Location & Work Environment
Office Type: Emma's Lisbon office is a collaborative and multicultural workspace, with employees from over 60 nationalities.
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE; Lisbon, PT; Manila, PH; Mexico City, MX
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its vibrant culture, historic sites, and coastal location
- The city offers a high quality of life, with a relatively low cost of living compared to other European capitals
- Lisbon has a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, flexibility may be required to accommodate global team collaboration.
ASSUMPTION: Lisbon offers a unique blend of culture, history, and quality of life, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the global marketing team
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership skills and team management
- Cultural fit and alignment with Emma's values
- Language proficiency in English and Dutch
Application Tips:
- Highlight your experience in full-funnel marketing campaigns and leadership roles
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Research Emma's company culture and values to demonstrate your fit
ATS Keywords: Marketing, Leadership, Digital Marketing, Stakeholder Management, Campaign Development, Creativity, Statistical Insights, Dutch, English
ASSUMPTION: The application process may vary, but typically involves several interviews to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Digital marketing tools and platforms (e.g., Google Analytics, social media management tools)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required may vary, but candidates should be comfortable using digital marketing tools and collaboration platforms.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Knowledge sharing and continuous learning
- Diversity and inclusion
Work Style:
- Results-driven and ambitious
- Creative and innovative
- Data-informed and analytical
Self-Assessment Questions:
- How do you align with Emma's values of collaboration and knowledge sharing?
- How comfortable are you working in a multicultural and diverse team?
- How do you balance creativity with data-driven decision-making?
ASSUMPTION: Candidates should be comfortable working in a collaborative and diverse environment, with a strong focus on knowledge sharing and continuous learning.
⚠️ Potential Challenges
- Managing a remote team across time zones and cultures
- Balancing strategic planning with hands-on campaign management
- Adapting to a fast-paced and ever-changing work environment
- Maintaining work-life balance in a senior leadership role
ASSUMPTION: This role may present unique challenges, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director, but with a specific focus on leading the Dutch marketing team in Lisbon
- Compared to other marketing leadership roles, this position offers the opportunity to work with a diverse, global team and drive impact in the growing sleep technology industry
- Career progression may include advancing within the marketing department or exploring other leadership roles within the company
ASSUMPTION: This role offers a unique blend of strategic leadership, hands-on campaign management, and team development, making it an attractive opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and executing a successful marketing campaign to launch a new product in the Dutch market
- Conducting market research to identify trends and opportunities in the Dutch sleep market
- Collaborating with the global marketing team to create and implement a global marketing strategy
ASSUMPTION: Sample projects should demonstrate the candidate's ability to lead marketing campaigns, conduct market research, and collaborate with global teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Emma in the Netherlands and globally?
- What are the key priorities for the Dutch marketing team in the first 90 days?
- How does Emma support the growth and development of its employees?
- What is the company's approach to work-life balance for senior leadership roles?
- How does Emma foster a culture of diversity and inclusion?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing expertise, leadership skills, and cultural fit with Emma
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
