Senior media buyer

📌 Core Information

🔹 Job Title: Senior Media Buyer

🔹 Company: iSchool

🔹 Location: Nasr City, Al Manteqah Al Oula, Egypt

🔹 Job Type: Full-Time

🔹 Category: Education

🔹 Date Posted: May 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Flexible work environment)

🚀 Job Overview

Key aspects of this role include:

• Spearheading advertising initiatives to increase reach and enrollments
• Managing and optimizing media buying efforts across various digital channels
• Collaborating with cross-functional teams to define target audiences and ad creatives
• Conducting market research and competitor analysis to stay ahead of industry trends
• Leading and mentoring a team of media buyers

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced environment. Previous experience in media buying and digital marketing, preferably in the education or tech sector, is essential.

📋 Key Responsibilities

✅ Develop, implement, and manage media buying strategies across platforms, including search engines, social media, and display advertising.

✅ Analyze campaign performance metrics and optimize campaigns to achieve set KPIs and maximize ROI.

✅ Collaborate closely with the marketing, creative, and analytics teams to define target audiences and ad creatives.

✅ Conduct thorough market research and competitor analysis to stay ahead of industry trends and identify new opportunities.

✅ Negotiate and manage relationships with media vendors to secure the best rates and placements.

✅ Create regular performance reports and present insights and recommendations to stakeholders.

✅ Lead and mentor a team of media buyers, providing guidance on best practices and ongoing learning.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be proactive, results-driven, and able to work effectively in a dynamic team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field.

Experience: 3-5 years of experience in media buying and digital marketing, preferably in the education or tech sector.

Required Skills:

• Proficiency in media buying platforms (e.g., Google Ads, Facebook Ads)
• Strong analytical skills for data interpretation
• Creativity: A knack for developing engaging ad copy and visuals that resonate with target audiences
• Negotiation: Strong negotiation skills to secure optimal media buys
• Leadership: Proven experience in leading and developing a team
• Adaptability: Ability to thrive in a fast-paced, ever-changing environment
• Insightful: Up-to-date knowledge of digital marketing trends and best practices

Preferred Skills:

• Fluency in Arabic
• Experience with programmatic advertising
• Knowledge of the Egyptian education market

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education. Fluency in Arabic is a plus, as it will enable better communication with local audiences.

💰 Compensation & Benefits

Salary Range: The salary range for this role is EGP 25,000 - 40,000 per month, depending on experience and qualifications. This estimate is based on industry standards for senior media buying roles in the Egyptian education sector.

Benefits:

• Competitive salary + performance-based bonuses
• Flexible work environment (remote/hybrid)
• Career growth opportunities in a fast-growing EdTech company
• Ongoing training & professional development

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. iSchool offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: iSchool is part of the Nahdet Misr Group, a leading publisher and educational solutions provider in the Middle East and North Africa (MENA) region. The group focuses on enriching Arab families with distinguished cultural, scientific, educational, and entertaining content.

Company Size: iSchool is part of a larger organization with over 1,000 employees, providing a supportive and collaborative work environment.

Founded: Nahdet Misr Group was established in 1938, with iSchool launching more recently as a premier online education platform focusing on empowering K-12 students with coding and artificial intelligence skills.

Company Description:

• iSchool offers an assortment of integrated quality solutions in publishing, education, and digital content
• The company incorporates five different companies that function as one harmonious entity, including Nahdet Misr Publishing House, Nahdet Misr Digital Solutions, Nahdet Misr Advertising, Nahdet Misr Periodical, and Nahdet Misr Trading & Distribution
• iSchool is committed to enhancing the education sector in the MENA region through its corporate venture capital specializing in education technology – EdVentures

Company Specialties:

• Publishing
• E-Learning
• Printing
• Training
• CD Replication
• Periodicals
• Multimedia Development
• Incubation
• Educational Technology

Company Website: nahdetmisr.com

ASSUMPTION: iSchool's parent company, Nahdet Misr Group, has a strong presence in the MENA region, providing a solid foundation for the online education platform's growth and success.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in media buying and digital marketing.

Reporting Structure: The Senior Media Buyer will report directly to the Head of Marketing and work closely with cross-functional teams, including marketing, creative, and analytics.

Work Arrangement: This role offers a flexible work environment, with the option to work remotely or on-site at the company's headquarters in El Agouza, Al Jizah.

Growth Opportunities:

• As iSchool continues to grow, there may be opportunities for the Senior Media Buyer to take on additional responsibilities or move into a management role
• The company's focus on professional development and ongoing training provides opportunities for continuous learning and career advancement

ASSUMPTION: iSchool's commitment to growth and professional development creates an environment where employees can thrive and advance their careers.

🌍 Location & Work Environment

Office Type: iSchool's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): El Agouza, Al Jizah, Egypt

Geographic Context:

• Nasr City, where the role is based, is a bustling urban area with a mix of residential and commercial developments
• The location offers easy access to public transportation and numerous amenities, including shopping centers, restaurants, and parks
• Egypt's capital, Cairo, is known for its rich history, vibrant culture, and diverse population

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The flexible work environment at iSchool allows employees to balance their personal and professional lives more effectively, contributing to overall job satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical assessment or case study presentation
• Final interview with the Head of Marketing and other stakeholders

Key Assessment Areas:

• Media buying strategies and campaign optimization
• Analytical skills and data interpretation
• Creativity and ability to develop engaging ad copy and visuals
• Negotiation skills and ability to manage vendor relationships
• Leadership skills and team management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of successful media buying campaigns you've managed in the past
• Demonstrate your understanding of the Egyptian education market and iSchool's mission

ATS Keywords: Media buying, digital marketing, campaign optimization, analytics, creativity, negotiation, leadership, education technology, EdTech

ASSUMPTION: iSchool's application process is designed to assess candidates' technical skills and cultural fit, ensuring they are the best fit for the role and the company's values.

🛠️ Tools & Technologies

• Media buying platforms (e.g., Google Ads, Facebook Ads)
• Analytics tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Innovation: iSchool is committed to staying ahead of industry trends and continuously improving its offerings
• Collaboration: The company fosters a collaborative work environment where teams can thrive
• Excellence: iSchool strives for excellence in all aspects of its operations, from content creation to customer service

Work Style:

• Dynamic: The fast-paced nature of the digital marketing industry requires employees to be adaptable and responsive to change
• Data-driven: Decisions are made based on data and analytics to optimize performance and maximize ROI
• Creative: iSchool values innovation and encourages employees to think outside the box

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable making data-driven decisions and optimizing campaigns based on performance metrics?
• Do you have a creative mindset and the ability to develop engaging ad copy and visuals?

ASSUMPTION: iSchool's company culture is characterized by innovation, collaboration, and a commitment to excellence. Candidates who share these values and are comfortable working in a dynamic, data-driven environment are likely to be a good fit for the company.

⚠️ Potential Challenges

• The fast-paced nature of the digital marketing industry can be challenging, requiring employees to adapt quickly to changes in trends and best practices
• The role involves managing a team, which can present its own set of challenges, including delegation, communication, and conflict resolution
• The Egyptian education market is competitive, and candidates may face challenges in identifying and capitalizing on new opportunities
• The flexible work environment may require strong self-management skills and the ability to prioritize tasks effectively

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning, enabling employees to develop new skills and advance their careers.

📈 Similar Roles Comparison

• Compared to other senior media buying roles, this position offers a unique opportunity to work in the growing EdTech industry and make a direct impact on the company's growth and success
• The role requires a strong understanding of the Egyptian education market and the ability to develop targeted advertising campaigns that resonate with local audiences
• Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company grows

ASSUMPTION: This role offers a unique opportunity for candidates to apply their media buying and digital marketing skills in the growing EdTech industry and make a meaningful impact on the company's success.

📝 Sample Projects

• Developing and implementing a targeted advertising campaign to increase enrollments in iSchool's coding and AI courses
• Conducting market research and competitor analysis to identify new opportunities for growth and expansion
• Optimizing media buying strategies to maximize ROI and improve campaign performance

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they can expect in this role. The specific projects and initiatives will vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does iSchool support the professional development and growth of its employees?
• What are the most significant challenges facing the Egyptian education market, and how can this role help address them?
• How does iSchool measure the success of its advertising campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about whether the position is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through iSchool's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful media buying campaigns you've managed in the past
• Demonstrate your understanding of the Egyptian education market and iSchool's mission
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.