📌 Core Information
🔹 Job Title: Senior Media Buyer
🔹 Company: Cardoo
🔹 Location: New Cairo, Egypt
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing paid advertising campaigns on major platforms
- Managing Cardoo's social media accounts and content creation
- Analyzing campaign performance and adjusting strategies for better ROI
- Monitoring competitors and industry trends to improve campaigns
- Collaborating with the creative team for ad visuals and social content
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution. It's ideal for a proactive individual with a strong understanding of digital marketing and a passion for staying updated on industry trends.
📋 Key Responsibilities
✅ Plan, execute, and optimize paid advertising campaigns on platforms like Facebook, Instagram, and Google Ads
✅ Manage Cardoo's social media accounts, including content creation and scheduling
✅ Analyze campaign performance and adjust strategies for better ROI
✅ Monitor competitors and industry trends to improve campaigns
✅ Collaborate with the creative team for ad visuals and social content
ASSUMPTION: The role involves a mix of independent work and team collaboration. Strong communication skills and the ability to work well under pressure are essential.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 3+ years of experience in paid advertising and social media management
Required Skills:
- Proficient in Google Ads, Facebook Ads Manager, and analytics tools
- Proficient in social media scheduling tools (Hootsuite, Buffer, etc.)
- Strong analytical skills and data-driven mindset
- Excellent communication and teamwork skills
Preferred Skills:
- Fluency in Arabic and English
- Experience with A/B testing and conversion rate optimization
- Knowledge of SEO and content marketing
ASSUMPTION: Given the role's focus on digital marketing, candidates with a strong online presence and active engagement in industry discussions may be at an advantage.
💰 Compensation & Benefits
Salary Range: The industry standard for a Senior Media Buyer in Egypt is between EGP 25,000 - 40,000 per month, depending on experience and skills. Cardoo offers an attractive salary with KPI-based schemes.
Benefits:
- Social Insurance
- Medical Insurance
Working Hours: Sunday to Thursday, 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Cardoo operates in the fintech sector, focusing on expense management solutions for businesses.
Company Size: Cardoo is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Cardoo was founded in 2021 in Riyadh, Saudi Arabia, with a focus on assisting companies in controlling their expenses.
Company Description:
- Cardoo aims to simplify finance for businesses by providing spend management software
- The company offers a user-friendly platform that helps businesses track and control their expenses
- Cardoo is committed to continuous innovation and improvement to meet the evolving needs of its clients
Company Specialties:
- Spend Management Software
Company Website: https://cardoo.co/
ASSUMPTION: Given Cardoo's focus on fintech and expense management, candidates with experience in financial services or a strong understanding of finance may find this role particularly appealing.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing team.
Reporting Structure: The Senior Media Buyer will report directly to the Marketing Manager and may oversee junior team members in the future.
Work Arrangement: This is an on-site role, with the option to work from the New Cairo office or remotely on a case-by-case basis.
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to expand into other marketing channels and strategies
- Possibility to contribute to the development of Cardoo's marketing strategy and roadmap
ASSUMPTION: With Cardoo's focus on growth and innovation, there are ample opportunities for the right candidate to grow within the company and make a significant impact on its marketing efforts.
🌍 Location & Work Environment
Office Type: Cardoo's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): New Cairo, Egypt
Geographic Context:
- New Cairo is a suburban city with a mix of residential and commercial areas
- The office is located near major highways, making it easily accessible
- New Cairo offers a variety of dining, entertainment, and shopping options
Work Schedule: Sunday to Thursday, with flexible hours (9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM) to accommodate team members' needs.
ASSUMPTION: The work environment at Cardoo is dynamic and fast-paced, with a strong emphasis on collaboration and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or video interview with the Marketing Manager
- Final interview with the CEO
Key Assessment Areas:
- Digital marketing knowledge and experience
- Analytical skills and data-driven mindset
- Communication and teamwork skills
- Cultural fit and alignment with Cardoo's values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your past campaigns, their performance, and any relevant analytics
- Be ready to discuss industry trends and how you stay updated on the latest developments
ATS Keywords: Paid Advertising, Social Media Management, Google Ads, Facebook Ads Manager, Analytics Tools, Content Creation, Campaign Performance Analysis, Competitor Monitoring, Industry Trends, Collaboration
ASSUMPTION: Cardoo's interview process is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their past experiences and how they have contributed to the success of previous campaigns.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Hootsuite or Buffer
- Analytics tools (e.g., Google Analytics, Facebook Insights)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While proficiency in these tools is required, Cardoo is open to candidates who may have experience with alternative tools and are willing to learn and adapt to their existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay updated on the latest digital marketing trends and best practices?
- Can you provide an example of a time when you had to pivot a campaign strategy based on performance data?
- How do you approach working with a creative team to ensure that ad visuals align with campaign objectives?
ASSUMPTION: Cardoo values candidates who are proactive, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong organizational skills and time management
- Keeping up with industry trends and algorithm changes may demand consistent learning and adaptation
- Collaborating with a creative team may require strong communication skills and the ability to provide constructive feedback
- Working in a fast-paced, dynamic environment may necessitate a high level of resilience and adaptability
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on paid advertising and campaign optimization
- Cardoo's focus on fintech and expense management may offer unique challenges and opportunities compared to other industries
- This role offers the potential for growth and leadership within the marketing team, as well as the opportunity to contribute to the development of Cardoo's marketing strategy
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on paid advertising and Cardoo's unique industry context set it apart.
📝 Sample Projects
- Developing and executing a targeted Facebook Ads campaign to increase app downloads among young professionals
- Analyzing Google Ads performance data to optimize keyword targeting and improve ROI
- Collaborating with the creative team to design visually appealing and engaging social media content that aligns with campaign objectives
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to hands-on execution.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Cardoo approach A/B testing and conversion rate optimization for its advertising campaigns?
- What opportunities are there for growth and professional development within the marketing team?
- How does Cardoo support its employees in maintaining a healthy work-life balance?
- What is the company's long-term vision for its marketing efforts, and how does this role contribute to that vision?
ASSUMPTION: These questions are designed to provide insight into the role's expectations, the company's marketing strategy, and its commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role, with a particular focus on your digital marketing background and campaign successes
- Prepare a portfolio showcasing your past campaigns, their performance, and any relevant analytics to demonstrate your skills and accomplishments
- Follow up with a polite email one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
