- Job Title: Senior Media Buyer
- Company: Global Accelerator
- Location: Bogotá, Bogotá, Colombia
- Job Type: Remote Solely
- Category: Advertising Services
- Date Posted: May 27, 2025
🚀 Job Overview
Key aspects of this role include:
- Driving client success through strategic media buying and data-driven forecasting.
- Leading the development of accurate, insight-driven forecasts to transform projections into tangible, scalable growth for clients.
- Maintaining clear and transparent communication with clients about performance, strategy adjustments, and key optimizations.
- Collaborating with cross-functional teams to ensure seamless strategy execution and outstanding results.
- Embracing a proactive approach to client success, building trust and strengthening client relationships.
ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and exceptional communication skills. The ideal candidate will have a proven track record in media buying, with a deep understanding of data tools and a passion for continuous learning.
📋 Key Responsibilities
- Strategic Media Buying: Develop and execute strategic media buying plans to drive client success and achieve KPIs.
- Data-Driven Forecasting: Lead the development of accurate, insight-driven forecasts using the Prophet system and other relevant data sources.
- Client Communication: Maintain transparent and regular communication with clients regarding performance, strategy adjustments, and key optimizations.
- Team Collaboration: Work closely with cross-functional teams, including Google strategists, creative strategists, and email strategists, to ensure seamless strategy execution and outstanding results.
- Performance Optimization: Continuously monitor and optimize media buying strategies to maximize ROI and achieve client goals.
- Campaign Management: Build and manage campaigns using CTC’s structure and best practices, ensuring optimal performance and adherence to quality standards.
ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and exceptional communication skills. The ideal candidate will have a proven track record in media buying, with a deep understanding of data tools and a passion for continuous learning.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Experience: Proven experience (2-5 years) in media buying, with a strong focus on data-driven decision-making and strategic planning.
- Required Skills:
- Proficiency in data analysis tools (e.g., Google Sheets, Excel)
- Strong communication and presentation skills
- Excellent problem-solving abilities and attention to detail
- Proven experience in media buying, with a focus on driving results and optimizing performance
- Familiarity with e-commerce and a strong understanding of the digital marketing landscape
- Preferred Skills:
- Experience with Facebook Ads, Google Ads, and other major advertising platforms
- Knowledge of SQL or other programming languages
- Familiarity with the Prophet system or similar forecasting tools
ASSUMPTION: The ideal candidate will have a strong background in media buying, with a proven track record in driving results and optimizing performance. A deep understanding of data analysis tools and exceptional communication skills are essential for success in this role.
💰 Compensation & Benefits
- Salary Range: The salary range for this position is $64,000 - $76,000 annually, depending on experience and performance. This will depend on the amount of clients and the quality of work.
- Benefits: The company offers growth, transparency, and fairness in career development, with a clear roadmap for increasing earnings and regular performance evaluations. Additionally, the role offers full autonomy, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth.
- Working Hours: This is a full-time remote position, with the ability to pick your schedule and work from anywhere in the United States.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Media Buyer role. The actual salary may vary depending on the candidate's experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, they produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from them — or hire them to build it for you — they have a solution to meet your business where it’s at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.
📊 Role Analysis
- Career Level: This is a senior-level role, requiring a proven track record in media buying and a strong understanding of data analysis tools.
- Reporting Structure: The Senior Media Buyer will report directly to Joy Sharma, the Director of the CTC Accelerator Program.
- Work Arrangement: This is a fully remote, full-time position with the ability to pick your schedule and work from anywhere in the United States.
- Growth Opportunities: This role offers significant growth potential, with a clear path for promotion to a Senior Strategist within the first 12 months. Additionally, the company provides mentorship and feedback throughout the development process, ensuring continuous growth and success.
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for promotion and ongoing mentorship and support.
🌍 Location & Work Environment
- Office Type: Fully remote
- Office Location(s): The company has offices in Santa Ana, California, and New York, New York. However, this role can be performed remotely from anywhere in the United States.
- Geographic Context: Bogotá, Colombia, is the capital and largest city of Colombia, with a population of over 8 million people. The city is known for its vibrant culture, historic architecture, and diverse neighborhoods.
- Work Schedule: This is a full-time remote position, with the ability to pick your schedule and work from anywhere in the United States.
ASSUMPTION: The remote work arrangement offers flexibility and autonomy, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth.
💼 Interview & Application Insights
- Typical Process: The interview process typically involves an initial phone or video screen, followed by multiple rounds of interviews with key stakeholders, including the hiring manager and team members. The final round may include a case study or project presentation to assess the candidate's skills and cultural fit.
- Key Assessment Areas: Candidates should expect to be assessed on their media buying experience, data analysis skills, communication and presentation skills, and cultural fit with the company's values and work environment.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant media buying experience, data analysis skills, and any industry-specific achievements or projects.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, attention to detail, and commitment to continuous learning.
- Familiarize yourself with the company's values and be prepared to discuss how your personal values align with theirs.
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit with the company. By preparing thoroughly and tailoring your application materials, you can increase your chances of success.
🛠️ Tools & Technologies
- Required Tools: Google Sheets, Excel, data analysis tools, and media buying platforms (e.g., Facebook Ads, Google Ads)
- Preferred Tools: SQL or other programming languages, the Prophet system or similar forecasting tools, and project management software
ASSUMPTION: The required and preferred tools listed are essential for success in this role. Familiarity with these tools and a willingness to learn and adapt to new technologies are crucial for candidates.
👔 Cultural Fit Considerations
- Company Values: Common Thread Collective values autonomy, continuous improvement, and a commitment to helping DTC brands achieve profitable scale. The ideal candidate will embrace these values and be passionate about driving results and optimizing performance.
- Work Style: The company embraces a fast-paced, collaborative work environment, with a strong focus on data-driven decision-making and continuous learning. The ideal candidate will be comfortable working in a dynamic, ever-changing environment and be able to adapt to new challenges and opportunities.
- Self-Assessment Questions:
- How do you approach challenges and obstacles in your work? Can you provide an example of a time when you faced a significant challenge and how you overcame it?
- How do you prioritize and manage multiple tasks and deadlines in a fast-paced environment?
- How do you stay up-to-date with industry trends and new technologies in media buying and data analysis?
ASSUMPTION: The ideal candidate will be a strong cultural fit with the company's values and work style, with a proven track record in media buying and a passion for continuous learning and improvement.
⚠️ Potential Challenges
- Workload: The role may require managing multiple clients and campaigns simultaneously, which can be challenging and time-consuming.
- Data Overload: The candidate may face information overload, requiring strong data analysis skills and the ability to prioritize and manage multiple data sources effectively.
- Fast-Paced Environment: The company operates in a fast-paced, ever-changing environment, which can be challenging for candidates who prefer a more structured or predictable work environment.
- Remote Work: The fully remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with self-motivation and time management.
ASSUMPTION: These challenges are inherent to the role and work environment. The ideal candidate will be able to adapt to these challenges and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Responsibilities: This role is similar to other Senior Media Buyer positions, with a focus on strategic media buying, data-driven forecasting, and client communication. However, this role may require more autonomy and responsibility, as the candidate will be expected to lead the development of accurate forecasts and maintain transparent communication with clients.
- Industry-Specific Context: The advertising industry is highly competitive and ever-changing, with new technologies and platforms emerging regularly. Candidates should be prepared to stay up-to-date with industry trends and adapt to new challenges and opportunities.
- Career Path Comparison: This role offers significant growth potential, with a clear path for promotion to a Senior Strategist within the first 12 months. Additionally, the company provides mentorship and feedback throughout the development process, ensuring continuous growth and success.
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for promotion and ongoing mentorship and support.
📝 Sample Projects
- Project Example 1: Developing a strategic media buying plan for a new client, including target audience research, channel selection, and budget allocation.
- Project Example 2: Conducting a comprehensive data analysis of an existing client's campaign performance, identifying areas for optimization and recommending strategic adjustments to improve ROI.
- Project Example 3: Collaborating with cross-functional teams to execute a large-scale marketing campaign, ensuring seamless strategy execution and outstanding results.
ASSUMPTION: These project examples are illustrative of the types of projects a Senior Media Buyer might work on in this role. The ideal candidate will have experience in similar projects and be able to adapt to new challenges and opportunities.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- Can you describe the typical workload for this role, and how do you manage multiple clients and campaigns simultaneously?
- How do you prioritize and manage multiple data sources, and ensure data integrity across Statlas and other relevant platforms?
- Can you walk me through your process for building a Growth Map using the Prophet system and conducting data analysis to support strategic decision-making?
- Company-Specific Questions:
- How does the company support the professional development and growth of its employees?
- What are the key priorities for the team in the first 30, 60, and 90 days in this role?
- How does the company foster a culture of collaboration and innovation, and how can I contribute to this culture as a new employee?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their skills and experience, and their cultural fit with the company. By asking thoughtful questions, candidates can gain valuable insights into the role and the company's work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5540096004).
- Tailor your resume and cover letter to highlight your relevant media buying experience, data analysis skills, and any industry-specific achievements or projects.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, attention to detail, and commitment to continuous learning.
- Familiarize yourself with the company's values and be prepared to discuss how your personal values align with theirs.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
