Senior media buyer

📌 Core Information

🔹 Job Title: Senior Media Buyer

🔹 Company: iSchool

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Education, Marketing

🔹 Date Posted: May 3, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (Flexible work environment)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing media buying strategies across various digital channels to increase reach and enrollments.
• Analyzing campaign performance metrics and optimizing campaigns to achieve set KPIs and maximize ROI.
• Collaborating with marketing, creative, and analytics teams to define target audiences and ad creatives.
• Conducting market research and competitor analysis to stay ahead of industry trends and identify new opportunities.
• Leading and mentoring a team of media buyers, providing guidance on best practices and ongoing learning.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, ever-changing environment. The ideal candidate will have a proven track record in media buying and digital marketing, preferably in the education or tech sector.

📋 Key Responsibilities

✅ Develop, implement, and manage media buying strategies across platforms, including search engines, social media, and display advertising.

✅ Analyze campaign performance metrics and optimize campaigns to achieve set KPIs and maximize ROI.

✅ Collaborate closely with the marketing, creative, and analytics teams to define target audiences and ad creatives.

✅ Conduct thorough market research and competitor analysis to stay ahead of industry trends and identify new opportunities.

✅ Negotiate and manage relationships with media vendors to secure the best rates and placements.

✅ Create regular performance reports and present insights and recommendations to stakeholders.

✅ Lead and mentor a team of media buyers, providing guidance on best practices and ongoing learning.

ASSUMPTION: The role requires a high level of independence and self-motivation, as well as strong communication and presentation skills to effectively collaborate with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field.

Experience: 3-5 years of experience in media buying and digital marketing, preferably in the education or tech sector.

Required Skills:

• Proficiency in media buying platforms (e.g., Google Ads, Facebook Ads) and strong analytical skills for data interpretation.
• Creativity: A knack for developing engaging ad copy and visuals that resonate with target audiences.
• Negotiation: Strong negotiation skills to secure optimal media buys.
• Leadership: Proven experience in leading and developing a team.
• Adaptability: Ability to thrive in a fast-paced, ever-changing environment.
• Insightful: Up-to-date knowledge of digital marketing trends and best practices.

Preferred Skills:

• Fluency in Arabic and English.
• Experience with programmatic advertising platforms.
• Knowledge of the Egyptian education market.

ASSUMPTION: While not explicitly stated, fluency in Arabic and English is highly preferred for this role, given the target market and location. Additionally, experience with programmatic advertising platforms and knowledge of the Egyptian education market would be significant assets.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between EGP 30,000 - 45,000 per month, based on industry standards for a mid-senior level media buyer in the education sector in Egypt. This estimate takes into account the company size, location, and experience level required.

Benefits:

• Competitive salary + performance-based bonuses.
• Flexible work environment (remote/hybrid).
• Career growth opportunities in a fast-growing EdTech company.
• Ongoing training & professional development.

Working Hours: Full-time position with standard office hours, but with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and should be confirmed with the employer. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: iSchool is part of the Nahdet Misr Group, a leading publisher and education provider in the Middle East and North Africa (MENA) region, with a strong focus on digital content and educational technology.

Company Size: With over 1,000 employees, iSchool operates as a mid-sized company within the larger Nahdet Misr Group, offering ample opportunities for growth and collaboration.

Founded: Established in 1938, the Nahdet Misr Group has a rich history and extensive experience in the publishing and education sectors, with iSchool being a more recent addition to their portfolio.

Company Description:

• iSchool is a premier online education platform that focuses on empowering K-12 students with coding and artificial intelligence skills.
• The company aims to enrich the Arab families with distinguished cultural, scientific, educational, and entertaining content of exceptional value that is accessible by all segments of the society.
• iSchool operates as a harmonious entity within the Nahdet Misr Group, which incorporates five different companies specializing in publishing, education, digital solutions, advertising, and trading & distribution.

Company Specialties:

• Publishing (books, magazines, digital content)
• E-learning and educational technology
• Training and professional development
• Advertising and marketing services
• Distribution and trading

Company Website: Nahdet Misr Group

ASSUMPTION: While the job listing is for iSchool, the company description and specialties provided are based on the larger Nahdet Misr Group, as iSchool's website and specific details were not available.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, technical expertise, and leadership skills.

Reporting Structure: The Senior Media Buyer will report directly to the Marketing Director and will oversee a team of media buyers.

Work Arrangement: The role offers a flexible work environment, allowing for a hybrid remote/on-site arrangement. This flexibility caters to the needs of both the employee and the company, promoting a healthy work-life balance.

Growth Opportunities:

• As iSchool continues to grow, there will be opportunities for the Senior Media Buyer to take on more responsibilities and advance their career within the company.
• The role offers the chance to mentor and develop a team, fostering a culture of learning and growth within the marketing department.
• The company's focus on digital content and educational technology provides ample opportunities for the Senior Media Buyer to stay up-to-date with the latest trends and best practices in the industry.

ASSUMPTION: While the job listing does not explicitly mention growth opportunities, the company's focus on digital content and educational technology, as well as its status as a growing EdTech company, suggests that there will be ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: iSchool operates as a hybrid work environment, with employees having the option to work remotely or on-site at the company's headquarters in Cairo, Egypt.

Office Location(s): 21 Ahmed Oraby Street, El Agouza, Al Jizah, EG

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is a major cultural, political, and economic hub in the Middle East and North Africa (MENA) region.
• Cairo offers a rich history, vibrant culture, and a diverse range of entertainment and leisure options.

Work Schedule: Full-time position with standard office hours, but with flexibility for remote work.

ASSUMPTION: While the job listing does not specify the exact work schedule for remote employees, it is reasonable to assume that the company expects employees to maintain a consistent work schedule that aligns with their team's needs and time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the Marketing Director and/or other relevant stakeholders to discuss the role, responsibilities, and expectations.
• Final interview or assessment to evaluate technical skills and problem-solving abilities.

Key Assessment Areas:

• Analytical skills and data interpretation
• Creativity and strategic thinking
• Communication and presentation skills
• Leadership and team management
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Egyptian education market and digital marketing trends in your application materials.
• Prepare examples of successful media buying campaigns you've managed in the past and be ready to discuss them during the interview.
• Showcase your ability to work effectively in a hybrid work environment and manage a team remotely.

ATS Keywords: Media buying, digital marketing, campaign optimization, team leadership, education sector, Arabic, English, Egypt, Cairo

ASSUMPTION: The interview process and assessment areas are based on industry standards and best practices for a role of this nature. However, the specific details of the process may vary depending on the company's preferences and the candidate's qualifications.

🛠️ Tools & Technologies

• Media buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The tools and technologies listed are based on industry standards and best practices for a media buying role. However, the specific tools used may vary depending on the company's preferences and the candidate's qualifications.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of the business.
• Innovation: Encouraging creativity and continuous improvement.
• Integrity: Upholding ethical standards and acting with honesty and transparency.
• Collaboration: Fostering a culture of teamwork and mutual support.
• Customer focus: Prioritizing the needs and satisfaction of customers.

Work Style:

• Adaptable: Embracing change and responding effectively to new challenges.
• Data-driven: Making informed decisions based on data and analytics.
• Results-oriented: Focusing on achieving measurable outcomes and delivering value.
• Collaborative: Working effectively with others to achieve common goals.

Self-Assessment Questions:

• How do you align with iSchool's commitment to excellence and innovation in the education sector?
• Can you provide an example of a time when you had to adapt to significant changes in a media buying campaign, and how did you handle it?
• How do you ensure that your work style complements and enhances the team's dynamics and overall productivity?

ASSUMPTION: The company values and work style considerations are based on industry standards and best practices for a role of this nature. However, the specific details may vary depending on the company's culture and preferences.

⚠️ Potential Challenges

• The dynamic nature of the digital marketing landscape may require the Senior Media Buyer to quickly adapt to new platforms, trends, and best practices.
• Managing a team remotely may present unique challenges, requiring strong communication and leadership skills to maintain productivity and engagement.
• The competitive nature of the education sector may necessitate continuous innovation and optimization to maintain a competitive edge.
• The hybrid work environment may require the Senior Media Buyer to balance the demands of on-site collaboration and remote work effectively.

ASSUMPTION: The potential challenges listed are based on industry trends and best practices for a role of this nature. However, the specific details may vary depending on the company's culture and preferences.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position focuses on the education sector, requiring a strong understanding of the unique dynamics and target audiences within this vertical.
• As part of a growing EdTech company, the Senior Media Buyer will have the opportunity to shape the company's marketing strategy and contribute to its overall growth and success.
• Compared to other media buying roles, this position offers a unique blend of strategic, analytical, and leadership responsibilities, providing a well-rounded professional experience.

ASSUMPTION: The role comparison is based on industry trends and best practices for a media buying role. However, the specific details may vary depending on the company's culture and preferences.

📝 Sample Projects

• Developing and implementing a targeted social media advertising campaign to increase enrollment in iSchool's coding and AI courses for K-12 students.
• Conducting a comprehensive analysis of the Egyptian education market to identify new opportunities for iSchool's expansion and growth.
• Optimizing search engine marketing campaigns to improve ROI and maximize enrollment conversions.

ASSUMPTION: The sample projects listed are based on industry trends and best practices for a media buying role. However, the specific details may vary depending on the company's culture and preferences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the overall organizational structure?
• How does iSchool approach data-driven decision-making, and what resources are available to support this process?
• Can you provide an example of a successful media buying campaign that iSchool has implemented in the past, and what were the key factors contributing to its success?
• How does iSchool support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) used to measure the success of media buying campaigns at iSchool, and how are these tracked and reported?

ASSUMPTION: The key questions to ask during the interview are based on industry trends and best practices for a media buying role. However, the specific details may vary depending on the company's culture and preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Nahdet Misr Group Careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of the Egyptian education market and digital marketing trends.
• Prepare examples of successful media buying campaigns you've managed in the past and be ready to discuss them during the interview.
• Showcase your ability to work effectively in a hybrid work environment and manage a team remotely.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.