📌 Core Information
🔹 Job Title: Senior Media Buyer
🔹 Company: BURGA
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing comprehensive ad campaigns across multiple social platforms
- Analyzing campaign performance and optimizing for better results
- Collaborating with creative teams to produce engaging ad content
- Mentoring junior team members and sharing knowledge
- Keeping up-to-date with the latest trends in social media advertising
ASSUMPTION: This role requires a balance of creativity and analytical skills to adapt strategies for each platform and audience, as well as strong communication skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and manage comprehensive ad campaigns on Meta, TikTok, Pinterest, Snapchat, Applovin, and other channels, ensuring they align with BURGA's growth objectives
✅ Perform detailed market and audience research to tailor campaigns for each platform
✅ Analyze campaign performance across all platforms, using data to drive decisions and optimize for better results
✅ Collaborate with creative teams to develop engaging and platform-specific ad content
✅ Keep up-to-date with the latest trends and changes in social media advertising
✅ Provide guidance to junior team members, sharing knowledge and best practices for social media ad buying
✅ Report on campaign performance to stakeholders, offering insights and recommendations for future strategies
✅ Conduct regular A/B testing to refine ad targeting, creative elements, and bidding strategies
ASSUMPTION: The role may involve additional responsibilities as needed to support the team's goals and the company's growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience in paid media advertising, with a strong focus on Meta or TikTok ads
Required Skills:
- Proven expertise in social media advertising, with a deep understanding of each platform's advertising tools and analytics
- Strong analytical abilities to interpret data and make informed advertising decisions
- Excellent communication skills, both written and verbal, with the ability to work cross-functionally
- Fluency in English
Preferred Skills:
- Experience with A/B testing and optimization strategies
- Knowledge of e-commerce and marketing trends
- Ability to work independently and manage multiple projects simultaneously
ASSUMPTION: Candidates with relevant certifications or additional language skills may be preferred but are not required.
💰 Compensation & Benefits
Salary Range: 4500-5500 EUR/Month GROSS + BONUS based on performance. The salary range is based on industry standards for a Senior Media Buyer role in Lithuania and takes into account the company's size and growth potential.
Benefits:
- Epic Team-Buildings: Enjoy team-building activities, including Summer Fest and Christmas parties
- Annual Workation: Pack your laptop and join us for an epic workation that blends work and play
- Invest in Your Growth: Point us to any event, course, book, or mentor that will boost your skills, and we'll take care of it
- Birthday Treat: Enjoy a free day off on your birthday
- Exclusive Vouchers and Free BURGA Goodies: Enjoy exclusive discounts and free BURGA products
- Pleasant Workplace Environment: Work in a joyful space with occasional Friday team brunches, pet-friendly offices, and regular visits to our Kaunas and Vilnius locations
- Flexible Working Arrangements: Embrace a hybrid work model or take advantage of personal workations
Working Hours: Full-time, with flexible working hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Fashion Accessories Manufacturing. BURGA specializes in transforming everyday items into style statement accessories, catering to a global market with a strong online presence.
Company Size: 51-200 employees. As a mid-sized company, BURGA offers a dynamic work environment with opportunities for growth and impact.
Founded: 2015. BURGA was founded in Lithuania and has since grown into a global powerhouse with over 2.5 million customers and 8 million products sold.
Company Description:
- BURGA is a fast-growing fashion accessories brand with unicorn ambitions
- Known for transforming ordinary items into extraordinary style statements
- Celebrated by celebrities and influencers worldwide
Company Specialties:
- Social media marketing and advertising
- E-commerce and online retail
- Creative content production
Company Website: http://www.burga.com
ASSUMPTION: BURGA's success is driven by its innovative approach to marketing, strong focus on creativity, and commitment to growth.
📊 Role Analysis
Career Level: Senior. This role is suited for experienced professionals looking to take the lead in scaling a fast-growing brand's marketing efforts.
Reporting Structure: The Senior Media Buyer will report directly to the Marketing Director and work closely with the creative and content teams.
Work Arrangement: Hybrid. This role offers a flexible work arrangement, with 2-3 days per week in the office and the rest of the time working remotely.
Growth Opportunities:
- As BURGA continues to grow, there will be opportunities for career progression within the marketing team
- The company encourages professional development and invests in employees' growth
- With a strong focus on creativity and innovation, there are ample opportunities to make an impact and drive change
ASSUMPTION: The growth opportunities in this role are closely tied to BURGA's overall growth and success in the market.
🌍 Location & Work Environment
Office Type: Creative hub. BURGA's offices are designed to produce award-winning content and foster creativity.
Office Location(s): Vilnius and Kaunas, Lithuania
Geographic Context:
- Vilnius, the capital of Lithuania, is a vibrant city with a growing startup scene and a strong focus on innovation
- Kaunas, the second-largest city in Lithuania, is known for its rich history and cultural heritage
- Both cities offer a high quality of life, with affordable living costs and a strong sense of community
Work Schedule: Full-time, with flexible working hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The work environment at BURGA is dynamic, creative, and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- In-depth interview with the Marketing Director and/or other team members to evaluate skills and experience
- Final interview with the CEO or another senior leader to discuss the role's fit within the company's broader strategy
Key Assessment Areas:
- Expertise in social media advertising and campaign management
- Analytical skills and data-driven decision-making
- Communication skills and ability to work cross-functionally
- Cultural fit and alignment with BURGA's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with social media advertising and campaign management in detail
- Demonstrate your understanding of BURGA's brand and marketing strategy
- Showcase your creativity and problem-solving skills through relevant examples or case studies
ATS Keywords: Social media advertising, campaign management, data analysis, marketing strategy, cross-functional collaboration, creative problem-solving
ASSUMPTION: The interview process at BURGA is designed to assess candidates' skills, experience, and cultural fit, with a strong emphasis on finding the best fit for the team and the company's long-term goals.
🛠️ Tools & Technologies
- Social media advertising platforms (Meta, TikTok, Pinterest, Snapchat, Applovin)
- Advertising analytics tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may evolve as BURGA continues to grow and adapt its marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Creativity: BURGA values innovation and encourages employees to think outside the box
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
- Growth: BURGA is committed to helping employees grow both personally and professionally
Work Style:
- Fast-paced and dynamic: BURGA's work environment is fast-paced and ever-changing, with a strong focus on innovation and growth
- Creative: The company values creativity and encourages employees to think outside the box
- Collaborative: BURGA fosters a culture of teamwork and cross-functional collaboration
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong creative streak and a passion for innovation?
ASSUMPTION: BURGA's company culture is driven by its commitment to creativity, innovation, and growth, with a strong emphasis on collaboration and teamwork.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly and manage multiple projects simultaneously
- The role may involve working with tight deadlines and managing budget constraints
- BURGA's success is closely tied to its ability to stay ahead of industry trends and adapt its marketing strategies accordingly
- The role may require candidates to work outside of regular business hours to manage campaigns and respond to performance data
ASSUMPTION: The potential challenges in this role are closely tied to BURGA's fast-paced growth and the dynamic nature of the marketing industry.
📈 Similar Roles Comparison
- Unlike traditional media buying roles, this position requires a strong focus on social media advertising and a deep understanding of each platform's unique advertising capabilities
- BURGA's marketing strategy is heavily focused on creativity and innovation, with a strong emphasis on producing award-winning content
- This role offers significant growth opportunities as BURGA continues to expand its marketing efforts and enter new markets
ASSUMPTION: The comparison points for this role are closely tied to BURGA's unique marketing strategy and its commitment to growth and innovation.
📝 Sample Projects
- Developing and executing a comprehensive ad campaign for a new product launch across multiple social media platforms
- Analyzing campaign performance data and optimizing bidding strategies to maximize ROI
- Collaborating with the creative team to produce engaging and platform-specific ad content
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to manage comprehensive ad campaigns, analyze performance data, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing strategy?
- How does BURGA support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BURGA approach work-life balance, especially for hybrid and remote workers?
- What are the most challenging aspects of working in a fast-growing, dynamic environment like BURGA?
ASSUMPTION: The key questions to ask during the interview are designed to assess the role's fit within the company's broader strategy, the team's dynamics, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching BURGA's brand, marketing strategy, and industry trends
- Be ready to discuss your experience with social media advertising and campaign management in detail
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
