📌 Core Information
🔹 Job Title: Senior Media Buyer
🔹 Company: Talent 360
🔹 Location: Sheikh Zayed, Cairo, Egypt
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the planning, execution, and optimization of performance-driven paid media campaigns across major digital platforms.
- Requiring a strategic thinker with a sharp analytical mindset and a proven track record in delivering high-ROI campaigns.
- Collaborating closely with creative and marketing teams to align messaging and visuals with campaign objectives.
- Working in a dynamic environment with a focus on continuous learning and improvement.
ASSUMPTION: This role involves a high level of responsibility and requires a proactive approach to stay updated with the latest trends and best practices in digital media buying.
📋 Key Responsibilities
✅ Manage and execute paid media campaigns across Meta, Google, TikTok, and other relevant platforms.
✅ Continuously monitor and optimize campaign performance to maximize ROAS, CTR, and minimize CPA.
✅ Analyze campaign data and performance metrics to generate actionable insights and detailed reports.
✅ Test and refine ad creatives, formats, and targeting strategies for improved effectiveness.
✅ Collaborate closely with creative and marketing teams to align messaging and visuals with campaign objectives.
ASSUMPTION: This role requires a strong understanding of digital marketing channels and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Minimum of 4 years of hands-on experience in digital media buying.
Required Skills:
- Proficient in key advertising platforms (Meta Ads Manager, Google Ads, TikTok Ads) and analytics tools.
- Demonstrated success in managing high-budget, performance-focused campaigns.
- Strong analytical skills and a data-driven approach to decision-making.
- Strong communication and collaboration skills.
Preferred Skills:
- Google Ads and Meta certifications.
ASSUMPTION: Candidates with experience in managing large-scale campaigns and a proven track record of driving results are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Competitive salary based on experience. (Estimated range: EGP 25,000 - 40,000 per month, based on industry standards for a Senior Media Buyer in Cairo)
Benefits:
- Medical insurance coverage.
- Company-provided mobile phone & SIM card.
- Company laptop for work-related tasks.
Working Hours: 10:00 AM to 6:00 PM or 9:00 AM to 5:00 PM, with Fridays and Saturdays off.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Media Buyer in Cairo. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Talent 360 operates in the staffing and recruitment industry, focusing on connecting top talent with leading organizations.
Company Size: With 11-50 employees, Talent 360 offers a mid-sized company environment, providing opportunities for close collaboration and growth.
Founded: In 2021, Talent 360 was established with a mission to simplify finance through innovative spend management software.
Company Description:
- Talent 360 is committed to assisting companies in getting in control of their expenses.
- The company aims to provide a seamless and efficient recruitment process for both candidates and clients.
- Talent 360 focuses on building strong relationships with its partners and candidates to ensure a successful match.
Company Specialties:
- Spend Management Software
Company Website: http://www.sifi.app
ASSUMPTION: Talent 360's focus on streamlined processes and strong relationships makes it an attractive option for job seekers looking to work in a dynamic and collaborative environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital media buying.
Reporting Structure: The Senior Media Buyer will report directly to the Marketing Manager and collaborate closely with creative and marketing teams.
Work Arrangement: This is an on-site position, requiring the candidate to work from Talent 360's office in Sheikh Zayed, Cairo, Egypt.
Growth Opportunities:
- Potential to lead and mentor junior media buyers as the team grows.
- Opportunities to expand skills and knowledge in digital marketing and advertising.
- Possibility to take on additional responsibilities and advance within the company.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Talent 360's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Sheikh Zayed, Cairo, Egypt
Geographic Context:
- Cairo is the capital and largest city of Egypt, offering a vibrant cultural scene and a mix of ancient and modern attractions.
- The Sheikh Zayed district is a bustling commercial area with easy access to public transportation and amenities.
- Cairo's Mediterranean climate, with mild winters and hot summers, provides a comfortable work environment year-round.
Work Schedule: The work schedule is Monday to Thursday, 10:00 AM to 6:00 PM, and Friday, 9:00 AM to 5:00 PM, with weekends off.
ASSUMPTION: The work environment at Talent 360 is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the Marketing Manager to discuss the role, responsibilities, and career growth opportunities.
- Final interview with the CEO to discuss company culture, values, and long-term goals.
Key Assessment Areas:
- Digital marketing and advertising knowledge.
- Analytical and problem-solving skills.
- Communication and collaboration skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to digital media buying, campaign optimization, and data analysis.
- Demonstrate your understanding of the Egyptian job market and how your skills and experience make you a strong fit for this role.
ATS Keywords: Digital Media Buying, Paid Advertising, Campaign Management, Data Analysis, Performance Optimization, Ad Creative Testing, Collaboration, Communication, Marketing, Advertising, Google Ads, Meta Ads Manager, TikTok Ads
ASSUMPTION: The interview process at Talent 360 is designed to assess the candidate's technical skills, cultural fit, and long-term potential within the company.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Analytics tools (e.g., Google Analytics, Facebook Pixel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Collaboration: Working together to achieve common goals and drive success.
- Innovation: Embracing creativity and continuous learning to improve processes and outcomes.
Work Style:
- Dynamic and fast-paced environment.
- Strong emphasis on teamwork and collaboration.
- Opportunities for professional growth and development.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about digital marketing and advertising, with a strong desire to stay up-to-date with the latest trends and best practices?
- Do you possess strong analytical skills and a data-driven approach to decision-making?
ASSUMPTION: Candidates who are self-motivated, results-driven, and able to work effectively in a team environment will be a strong fit for this role.
⚠️ Potential Challenges
- Managing high-budget campaigns and meeting performance targets.
- Keeping up with the fast-paced nature of the digital marketing industry and adapting to changes in platforms and best practices.
- Collaborating effectively with creative and marketing teams to align messaging and visuals with campaign objectives.
- Working in a dynamic and sometimes demanding work environment.
ASSUMPTION: These challenges can be overcome by a proactive, results-driven, and adaptable candidate with a strong understanding of digital media buying and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike other media buying roles, this position requires a strong focus on performance-driven campaigns and a data-driven approach to decision-making.
- In the Egyptian job market, this role offers a competitive salary and benefits package, as well as opportunities for professional growth and development.
- Compared to other marketing roles, this position requires a high degree of expertise and experience in digital media buying and campaign optimization.
ASSUMPTION: Candidates should consider their career goals and long-term aspirations when comparing this role to other opportunities in the market.
📝 Sample Projects
- Developing and executing a comprehensive digital media buying strategy for a major e-commerce client, resulting in a 30% increase in sales.
- Optimizing a Google Ads campaign for a B2B software company, leading to a 25% reduction in CPA and a 15% increase in conversions.
- Analyzing campaign data and performance metrics to identify trends and insights, and using this information to inform future campaign strategies.
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage and optimize high-budget campaigns, as well as their analytical skills and data-driven approach to decision-making.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions will help the candidate better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Talent 360's company culture and values, and by brushing up on your digital marketing and advertising knowledge.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
