Senior Media Buyer

📌 Core Information 🔹 Job Title: Senior Media Buyer 🔹 Company: Common Thread Collective 🔹 Location: Riga, Latvia (Remote) 🔹 Job Type: Full-Time 🔹 Category: Advertising Services 🔹 Date Posted: May 27, 2025 🚀 Job Overview Key aspects of this role include: - Driving client success through strategic media buying and data-driven forecasting - Maintaining clear communication with clients about performance and strategy adjustments - Collaborating with a cross-functional team to optimize productivity and maintain high-performance standards - Contributing valuable ideas to team discussions and company-wide content, supporting growth and innovation - Working in a fast-paced, remote environment with a high degree of autonomy and accountability ASSUMPTION: This role requires a strong understanding of media acquisition tools and a commitment to continuous learning and improvement. 📋 Key Responsibilities 🔹 Strategic Media Buying & Forecasting: - Develop accurate, insight-driven forecasts to transform projections into tangible, scalable growth for clients - Execute media buying strategies seamlessly to meet and exceed client expectations - Monitor active campaigns, adjust budgets, and optimize strategy to ensure the best possible chance of hitting daily projected targets 🔹 Client Communication & Management: - Maintain clear and transparent communication with clients about performance, strategy adjustments, and key optimizations - Send daily performance updates and ensure alignment across strategy and forecast with clients for every day of the week - Provide weekly updates on the weekly strategy call and contribute to the team called Brain Trust for Ideas across clients 🔹 Team Collaboration & Leadership: - Manage, align, and work with team members of your pod, including Google strategist, Creative Strategist, and Email Strategist - Organize, prioritize, and manage multiple tasks with great attention to detail - Upkeep data integrity of your clients across Statlas and ensure the execution of the Prophet system for your clients ASSUMPTION: Success in this role requires strong organizational skills, exceptional attention to detail, and the ability to thrive in a self-managed environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field (or equivalent experience) Experience: - Proven experience (2-5 years) in media buying, data analysis, or a related role - Experience with e-commerce and a strong understanding of the media acquisition landscape Required Skills: - Proficiency in data analysis tools (e.g., Google Sheets, Excel) - Strong communication and presentation skills, with fluency in English - Excellent problem-solving skills and a data-driven approach to decision-making - Proven ability to work independently and manage multiple tasks in a fast-paced environment Preferred Skills: - Familiarity with media buying platforms (e.g., Google Ads, Facebook Ads, Instagram Ads) - Experience with e-commerce platforms (e.g., Shopify, BigCommerce, Magento) - Knowledge of SQL or other programming languages ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also demonstrate the required skills for this role. 💰 Compensation & Benefits Salary Range: - First month: $2,000 - Second month: $4,000 - Third month (on average): $7,000 a month - 1st Year Annual Range: $64,000 - $76,000 - 2nd Year Annual Range: $100,000 - $120,000 Benefits: - Growth, transparency, and fairness in career development - Progress clearly defined and tied to experience with the system and quality of execution - Fairness and transparency prioritized, with access to a weekly performance dashboard - Pay transparency upheld with consistent contract terms and a clear roadmap for increasing earnings - My Commitment to You: Work harder, learn more, and make more than ever before; gain a diverse skill set and have an incredible opportunity for rapid career progression Working Hours: - Fully remote with the ability to pick your schedule - Embrace autonomy with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks - Exceptional work recognized and rewarded, with weekly check-ins for accountability 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services - Common Thread Collective specializes in helping DTC brands achieve profitable scale, with a focus on driving growth through strategic media buying and data-driven forecasting. Company Size: 51-200 employees - As a mid-sized company, Common Thread Collective offers a supportive work environment with ample opportunities for growth and collaboration. Founded: 2012 - With over a decade of experience, Common Thread Collective has established itself as a trusted partner for DTC brands seeking to optimize their online revenue. Company Description: - Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. - As your partner, they produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from them or hire them to build it for you, they have a solution to meet your business where it’s at. - Each of their services is part of a greater whole, covering everything from strategy and data to acquisition and retention. Company Specialties: - Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: http://commonthreadco.com ASSUMPTION: Common Thread Collective's focus on data-driven decision-making and continuous improvement makes it an ideal fit for candidates with strong analytical skills and a passion for e-commerce. 📊 Role Analysis Career Level: Mid-level - This role is well-suited for candidates with 2-5 years of experience in media buying, data analysis, or a related field. Reporting Structure: - As a Senior Media Buyer, you will report directly to Joy Sharma, the Director of the CTC Accelerator Program. Work Arrangement: - This role is fully remote with the ability to pick your schedule, embracing autonomy as a core value. Growth Opportunities: - Rapid career progression is possible due to the company's commitment to providing mentorship and feedback throughout the development process. - With a clear path for promotion to a Senior Strategist within the first 12 months, this role offers excellent growth potential. ASSUMPTION: Success in this role requires a strong commitment to continuous learning and improvement, as well as the ability to thrive in a fast-paced, remote work environment. 🌍 Location & Work Environment Office Type: Fully Remote - Common Thread Collective offers a fully remote work environment, allowing employees to work from anywhere with an internet connection. Office Location(s): Riga, Latvia (Remote) - While the company is headquartered in Santa Ana, California, and New York, this role can be performed remotely from Riga, Latvia. Geographic Context: - Riga, the capital of Latvia, offers a high quality of life with a low cost of living compared to other European cities. - Latvia's strategic location in the Baltic region provides easy access to major markets in Northern Europe, making it an attractive base for remote workers. Work Schedule: - As a fully remote role, the work schedule is flexible and can be tailored to the employee's preferences and needs. ASSUMPTION: Success in this role requires strong time management skills and the ability to work independently in a remote environment. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link 2. Complete a skills assessment and/or take-home project 3. Participate in a series of interviews, including a final interview with the hiring manager Key Assessment Areas: - Data analysis and problem-solving skills - Communication and presentation skills - Cultural fit and alignment with company values Application Tips: 1. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 2. Showcase your understanding of media acquisition tools and e-commerce platforms in your application materials 3. Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently ATS Keywords: Media Buying, Data Analysis, Strategic Planning, Performance Optimization, Problem Solving, Creativity, Autonomy, Continuous Improvement, Team Collaboration, Feedback Integration, Project Management, Attention to Detail ASSUMPTION: Success in the interview process requires a strong understanding of the role's responsibilities and a clear demonstration of the required skills and qualifications. 🛠️ Tools & Technologies - Google Sheets, Excel, or other data analysis tools - Media buying platforms (e.g., Google Ads, Facebook Ads, Instagram Ads) - E-commerce platforms (e.g., Shopify, BigCommerce, Magento) - SQL or other programming languages (optional) ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Committed to learning and continuous improvement. - Unimpeachable Character: Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable. Values constructive feedback and integrates it, understanding nothing great is built without feedback. - Competitive Greatness: Performs at their best when it matters most, with an enjoyment of hard challenges. Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources. Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required. Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle. Work Style: - Common Thread Collective embraces autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks. - Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring employees are consistently challenged and engaged with new opportunities daily. Self-Assessment Questions: 1. How do you approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems? 2. How do you balance autonomy and accountability in a remote work environment? 3. How do you ensure clear and transparent communication with clients about performance, strategy adjustments, and key optimizations? ASSUMPTION: Success in this role requires a strong alignment with Common Thread Collective's core values and a clear understanding of the work style and expectations. ⚠️ Potential Challenges 1. Workload Management: Balancing multiple tasks and deadlines in a fast-paced, remote work environment can be challenging. Effective time management and prioritization skills are essential to maintain productivity and avoid burnout. 2. Client Communication: Maintaining clear and transparent communication with clients can be challenging, especially when dealing with complex data or difficult feedback. Strong communication skills and a commitment to client satisfaction are crucial for success in this role. 3. Continuous Learning: The fast-paced nature of the e-commerce industry requires continuous learning and adaptation. A strong commitment to staying up-to-date with the latest trends and tools is essential for long-term success in this role. 4. Remote Work Environment: Working remotely can present unique challenges, such as isolation and distractions. Strong self-discipline and the ability to create a productive work environment are essential for success in this role. ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be crucial for long-term success in this role. 📈 Similar Roles Comparison 1. Role Differentiation: Unlike traditional media buying roles, this position emphasizes strategic forecasting and data-driven decision-making, requiring a strong analytical skill set and a deep understanding of e-commerce trends. 2. Industry Context: Common Thread Collective's focus on DTC brands allows for a more targeted and personalized approach to media acquisition, setting this role apart from more general advertising positions. 3. Career Path: This role offers excellent growth potential, with a clear path for promotion to a Senior Strategist within the first 12 months. This rapid career progression is unique to companies that prioritize employee development and growth. ASSUMPTION: Understanding the unique aspects of this role and how they differ from other media buying positions will be essential for success in the application process. 📝 Sample Projects 1. Project Example 1: Developing a comprehensive media buying strategy for a DTC brand, including target audience analysis, channel selection, and budget allocation, to drive profitable growth. 2. Project Example 2: Conducting a thorough data analysis of an e-commerce platform's performance, identifying trends, and making data-driven recommendations to optimize marketing campaigns and improve overall revenue. 3. Project Example 3: Collaborating with cross-functional teams to develop and execute a multi-channel marketing campaign, integrating various advertising platforms and optimizing performance based on real-time data. ASSUMPTION: Familiarity with these project examples and a clear understanding of the required skills and responsibilities will be crucial for success in the application process. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Senior Media Buyer role and how they align with my skills and experiences? 2. Team Structure: How is the media buying team structured, and what is the dynamic like between team members and the broader organization? 3. Client Communication: How do you approach client communication, and what strategies do you use to ensure clear and transparent communication about performance, strategy adjustments, and key optimizations? 4. Growth Opportunities: What opportunities exist for professional development and growth within the company, and how does the company support employees in achieving their career goals? 5. Work Environment: How does the company foster a positive and productive remote work environment, and what resources are available to support employees in this setting? ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently 4. Follow up with the hiring manager after your interview to express your continued interest in the position 5. If selected for the role, be prepared to provide references and complete a background check as part of the onboarding process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.