📌 Core Information
🔹 Job Title: (Senior) Media Go To Market Project Manager - Brand Marketing (all genders)
🔹 Company: Zalando
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid work arrangement (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Overseeing and optimizing local media planning and execution processes
- Developing and implementing frameworks for collaboration with related marketing teams
- Driving omnichannel integration between Media Go-To-Market and Digital Media
- Managing local media agency relationships
- Supporting global media initiatives
ASSUMPTION: This role requires a high level of project management, stakeholder communication, and cross-functional collaboration. It is ideal for an experienced professional looking to drive strategic projects within a dynamic and growing organization.
📋 Key Responsibilities
✅ Lead and refine end-to-end processes within crucial projects for local media planning and campaign execution
✅ Design and establish ways of working for all stakeholders, fostering strong collaboration between Media Go-To-Market, Go-To-Market Marketing, Brand Initiatives, Production teams, and local media agencies
✅ Strengthen collaboration between Media Go-To-Market and Digital Media to ensure seamless omnichannel campaign execution
✅ Co-manage relationships with local media agencies, overseeing workload distribution and timelines to ensure project success
✅ Contribute to the management of global media processes and projects, securing alignment of local activities with global strategies
ASSUMPTION: This role involves a high degree of coordination, communication, and project management. Successful candidates will have a proven track record in managing complex projects and working with diverse teams.
🎯 Required Qualifications
Education: Degree in marketing, advertising, business, or a similar field
Experience: At least 8 years of experience in media/marketing-related project management within an agency or advertiser
Required Skills:
- Proven record of working with local and international media campaigns
- Excellent stakeholder management, professional confidence, and prioritization skills
- Ability to interpret and elaborate on actionable outcomes with high-level presentation and Excel skills
- Great communication skills, fluent English
- Understanding of the European media landscape and its impact on timings and ways of working
- Passion for marketing/media and cross-teams cooperation
Preferred Skills:
- Experience with fashion/retail/beauty/lifestyle industries
ASSUMPTION: Candidates should have a strong background in media project management, excellent communication skills, and the ability to work effectively with diverse teams.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (estimated based on industry standards for a senior role in marketing in Berlin)
Benefits:
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with 60% (or more) remote per week
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Gympass)
- Mental health support and coaching available
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2 days per week in the office)
ASSUMPTION: The salary range is estimated based on industry standards for a senior role in marketing in Berlin. Actual salary may vary depending on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Zalando is a leading online platform for fashion and lifestyle, operating in 25 markets across Europe. They offer a wide range of products, including clothes, footwear, accessories, and beauty, from world-famous brands to local labels.
Company Size: Zalando has over 10,000 employees, providing a large and diverse work environment.
Founded: Zalando was founded in Berlin in 2008.
Company Description:
- Zalando is committed to combining its passion for self-expression through fashion with its unwavering commitments to sustainability and diversity & inclusion.
- The company promotes an inclusive corporate culture that welcomes different perspectives and brings together people from diverse backgrounds.
- Zalando's logistics network with 12 centrally located fulfillment centers allows it to efficiently serve its customers throughout Europe.
Company Specialties:
- Technology
- Fashion
- Operations & Logistics
- Commerce
- Account management
Company Website: http://jobs.zalando.com
ASSUMPTION: Zalando's large size and diverse workforce offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This is a senior-level role, requiring significant experience and expertise in media project management.
Reporting Structure: The role reports to the Team Lead Media Go-To-Market.
Work Arrangement: The role has a hybrid work arrangement, with 2 days per week in the office and the remainder of the time working remotely.
Growth Opportunities:
- Potential to take on more strategic projects and responsibilities as the company grows
- Opportunities to work with and learn from experienced professionals across various teams and departments
- Possibility to develop skills in areas such as leadership, mentoring, and team management
ASSUMPTION: This role offers numerous opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Zalando's headquarters are located in Berlin, Germany.
Office Location(s): Valeska-Gert-Straße 5, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving fashion and tech industry.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
- Berlin has a well-developed public transportation system, making it easy to commute to and from work.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2 days per week in the office)
ASSUMPTION: Berlin provides a dynamic and stimulating work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the team lead or another senior team member
Key Assessment Areas:
- Project management skills and experience
- Stakeholder communication and collaboration
- Understanding of the European media landscape
- Alignment with Zalando's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the European media landscape and its impact on timings and ways of working
- Showcase your passion for marketing, media, and cross-teams cooperation
ATS Keywords: Media project management, stakeholder communication, cross-functional collaboration, local media planning, campaign execution, global media initiatives
ASSUMPTION: Zalando's application process is designed to assess candidates' skills and fit for the role and company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and department.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Ownership
- Innovation
- Trust
- Excellence
- Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong understanding of the European media landscape and its impact on timings and ways of working?
ASSUMPTION: Zalando values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing local market nuances and communication needs with optimization and scalability goals
- Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
- Keeping up with the fast-paced and ever-evolving fashion and retail industries
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on local media planning and execution processes, as well as its cross-functional collaboration with various marketing teams and departments
- Similar roles in other companies may have a more narrow focus on specific media channels or campaigns
- Career progression in this role may lead to more strategic or leadership positions within Zalando's marketing department
ASSUMPTION: This role offers a unique opportunity to drive strategic projects and collaborate with diverse teams within a dynamic and growing organization.
📝 Sample Projects
- Leading a comprehensive review and optimization of local media planning processes across multiple markets
- Managing the execution of global media campaigns in collaboration with local media agencies and internal teams
- Developing and implementing frameworks for effective collaboration between Media Go-To-Market and other marketing departments
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the opportunity to drive meaningful impact on Zalando's media investment and activation processes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Media Team and other relevant departments?
- How does Zalando support the professional development and growth of its employees?
- What are the most pressing challenges facing the Media Go-To-Market team, and how can this role contribute to addressing them?
- How does Zalando foster a culture of inclusion and diversity within its teams and organization as a whole?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions can help candidates better understand the role, team, and company dynamics, as well as the expectations and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
