📌 Core Information
🔹 Job Title: Senior Media Planning Manager (12 Month FTC)
🔹 Company: Haleon
🔹 Location: London Bankside, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Consumer Services
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and communicating global media guidelines for select Haleon brands
- Collaborating with global brand managers and directors to create innovative media strategies
- Working closely with media and creative agencies to generate standout campaign ideas
- Leading the development of global media guidelines for smaller power brands
- Supporting local media leads with informed views on local implementation of global guidelines
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in media planning or a related field. It is ideal for someone looking to make a significant impact on global brand campaigns.
📋 Key Responsibilities
✅ Develop and communicate global media guidelines for select Haleon brands, ensuring they align with brand objectives and consumer insights
✅ Collaborate with global brand managers and directors to create innovative media strategies that drive business growth
✅ Work closely with media and creative agencies to generate standout campaign ideas that markets can implement
✅ Lead the development of global media guidelines for smaller power brands, ensuring they are rooted in brand and business objectives
✅ Support local media leads with informed views on local implementation of global guidelines, ensuring they are nuanced for market needs
✅ Work with global measurement and analytics teams to incorporate learnings from tests and performance results into media strategies
✅ Recommend a Test & Learn approach within each global media guideline, focusing on channel diversity and quality improvements
✅ Support the head of media planning and planning director in organizing quarterly media reviews, including market spends, adherence to strategy, channel mix, tactical optimizations, test & learn, and creative usage
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Significant experience (5-10 years) within advertising, ideally having worked within a media or communications agency
Required Skills:
- Proven experience in media planning or a related field
- Strong presentation skills, with the ability to create attractive decks and talk through ideas
- Excellent communication skills, with the ability to communicate effectively with various levels of seniority, particularly with agency partners
- Strategic thinking and the ability to develop innovative media strategies
- Strong project management skills, with the ability to manage multiple projects simultaneously
Preferred Skills:
- Experience working in a global role or with global brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or within the consumer health industry may have an advantage.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package, including health insurance and pension contributions
- Flexible working arrangements, with an agile working culture
- Opportunities for professional development and growth
Working Hours: Full-time, typically 37.5 hours per week, with some flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Consumer Health
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2022, as a spin-off from GlaxoSmithKline, with a rich history and established brand portfolio
Company Description:
- Haleon is a world-leading consumer health company, focused on improving everyday health for billions of people
- With a portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum, Haleon combines deep human understanding and trusted science to deliver better everyday health with humanity
- Haleon embraces diversity and creates an inclusive environment that celebrates unique perspectives, promotes fair and equitable outcomes, and supports communities
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for candidates interested in making a positive impact on people's lives.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and progression within the global media planning function
Reporting Structure: Reports directly to the Global Head of Media Planning, with opportunities to collaborate with global brand managers, directors, and other media planning team members
Work Arrangement: On-site, with an agile working culture that supports flexibility and work-life balance
Growth Opportunities:
- Progression to a more senior role within the global media planning function
- Expansion of responsibilities to include additional brands or regions
- Opportunities to work on high-profile campaigns and initiatives
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and global organization.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in London Bankside
Office Location(s): London Bankside, United Kingdom
Geographic Context:
- London Bankside is a vibrant and multicultural neighborhood, with a rich history and diverse range of amenities
- The office is conveniently located near public transportation, with easy access to restaurants, shops, and cultural attractions
- The United Kingdom offers a high standard of living, with a strong economy and robust consumer health industry
Work Schedule: Full-time, typically 37.5 hours per week, with some flexibility for remote work or adjusted hours
ASSUMPTION: The London Bankside office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the global media planning team
- Final interview with the global head of media planning
Key Assessment Areas:
- Strategic thinking and media planning skills
- Communication and presentation skills
- Cultural fit and alignment with Haleon's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your media planning work and be ready to discuss them in detail
- Research Haleon's brand portfolio and be prepared to discuss how your ideas can drive business growth
ATS Keywords: Media Planning, Global Brands, Consumer Insights, Campaign Development, Agency Collaboration, Strategic Thinking, Presentation Skills, Project Management
ASSUMPTION: Haleon's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and media planning expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Media planning and buying platforms (e.g., MediaMath, Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should have experience with relevant media planning tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and collaborative culture
- Focus on consumer-centric innovation
Work Style:
- Agile and flexible working arrangements
- Collaborative and team-oriented approach
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you embody Haleon's commitment to better everyday health with humanity in your work?
- How do you approach collaboration and teamwork in a global and diverse environment?
- How do you stay up-to-date with industry trends and consumer insights, and how do you incorporate them into your media planning strategies?
ASSUMPTION: Haleon values candidates who align with their mission, embrace their inclusive culture, and demonstrate a strong work ethic and commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple global brands and campaigns simultaneously
- Balancing the need for global consistency with local market nuances
- Keeping up with the fast-paced and ever-evolving media landscape
- Collaborating effectively with cross-functional teams and global stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional media planning roles, this position focuses heavily on creative development and innovation
- This role requires a strong understanding of both global brand strategy and local market dynamics
- Career progression in this role could lead to more senior positions within the global media planning function or other areas of the business
ASSUMPTION: This role offers a unique blend of strategic thinking, creative development, and global brand management, making it an attractive opportunity for candidates with a diverse skill set.
📝 Sample Projects
- Developing a global media strategy for a new brand launch, incorporating consumer insights and innovative media channels
- Collaborating with a global creative agency to develop standout campaign ideas that can be implemented by local markets
- Conducting a comprehensive review of a brand's media performance and recommending strategic optimizations to drive business growth
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, highlighting the need for a well-rounded skill set.
❓ Key Questions to Ask During Interview
- How does this role support Haleon's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Haleon support the professional development and growth of its employees?
- What are the most significant challenges facing the global media planning function, and how can this role address them?
- How does Haleon foster a culture of innovation and creativity within its media planning function?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its strategic objectives, while also providing valuable insights into the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on media planning, strategic thinking, and creative development
- Prepare examples of your media planning work and be ready to discuss them in detail during the interview process
- Research Haleon's brand portfolio and be prepared to discuss how your ideas can drive business growth and innovation
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
