📌 Core Information
🔹 Job Title: Senior Media Planning Specialist
🔹 Company: Klick Health
🔹 Location: Toronto, Ontario
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering digital media campaigns for healthcare audiences
- Transforming data into actionable information for media strategy development
- Optimizing ad campaigns and fostering relationships with key stakeholders
- Collaborating with cross-functional teams to drive business success
ASSUMPTION: This role requires a strong understanding of digital media and healthcare industry knowledge to excel.
📋 Key Responsibilities
✅ Develop media strategies and communication plans by transforming data into actionable information
✅ Determine recommended media channel mix for campaigns and allocate budgets
✅ Optimize ad campaigns based on approved metrics/KPIs and evaluate campaign success
✅ Build and nurture relationships with media vendors and mentor Media Planning Coordinators
✅ Collaborate with cross-functional teams, lead budget management, and support new business development initiatives
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Minimum of 3-4 years of media planning experience, with a strong emphasis on digital media in an agency setting
Required Skills:
- Proven experience in media planning, particularly in digital media
- Strong analytical and data interpretation skills
- Excellent communication and collaboration skills
- Ability to manage time, energy, and resources effectively
- Proficient in media tools and operational tools (e.g., Datorama, DCM, Genome, Microsoft Office/G-Suite)
Preferred Skills:
- Experience in the healthcare or pharmaceutical industry
- Fluency in French or other languages
ASSUMPTION: Candidates with experience in the healthcare or pharmaceutical industry may have an advantage in understanding the unique aspects of media planning in this sector.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - CAD 100,000 per year (based on industry standards for a Senior Media Planning Specialist in Toronto)
Benefits:
- Comprehensive health, dental, and vision coverage
- Retirement savings plan with company matching
- Flexible work arrangements and remote work options
- Professional development opportunities and training
- Employee assistance program
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Klick Health is a leading independent commercialization partner for life sciences, focusing on developing, launching, and supporting life sciences brands to maximize their full market potential.
Company Size: Klick Health has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Klick Health was founded in 1997 and has since grown to become one of the country's Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing.
Company Description:
- Klick Health is the world’s largest independent commercialization partner for life sciences
- Focuses on developing, launching, and supporting life sciences brands to maximize their full market potential
- Offers a culture of kindness and high performance, attracting innovators and leaders who care about doing the best work possible
Company Specialties:
- Brand Strategy
- Clinical Review and Analysis
- Copywriting
- Creative Technology
- CRM Strategy
- Digital Media
- Disease Awareness
- Experience Design
- Film and Video
- Launch Tactical Readiness
- Machine Learning
- Media Planning
- Medical Editing
- Medical, Legal, and Regulatory
- Out-of-Home
- Platforms
- Programmatic
- SEO
- Social Media
- Tech Advisory
Company Website: www.klick.com
ASSUMPTION: Klick Health's diverse range of specialties and services allows it to provide comprehensive support to its clients in the life sciences industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Director of Media Planning and works closely with cross-functional teams, including Ad Operations, Media Finance, Project Managers, Biddable, SEM, Analytics, and Client Services teams.
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Mentoring and guiding Media Planning Coordinators
- Supporting new business development initiatives
- Learning and following best practices in media planning and execution
- Setting SMART goals for professional development
ASSUMPTION: This role offers opportunities for professional growth through mentoring, collaboration, and continuous learning.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days per week in the office)
Office Location(s): 175 Bloor Street East, Toronto, Ontario M4W 3R8, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant business ecosystem
- Klick Health's office is located in the heart of downtown Toronto, offering easy access to public transportation and amenities
- The city is known for its diverse neighborhoods, cultural attractions, and high quality of life
Work Schedule: Full-time, with flexible hours
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the Talent Acquisition team
- Interview with the hiring manager (Director of Media Planning)
- Interview with a team member from the Media Planning team
- Final interview with the Chief Media Officer
Key Assessment Areas:
- Media planning and strategy development skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Problem-solving and time management skills
Application Tips:
- Highlight relevant media planning experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Klick Health's mission
- Prepare for interview questions focused on your media planning expertise and problem-solving skills
ATS Keywords: Media Planning, Digital Media, Data Analysis, Campaign Optimization, Budget Management, Collaboration, Mentoring, Communication, Presentation Skills, Problem Solving, Time Management, Process Improvement, Industry Knowledge, Stakeholder Management, Professional Development, Innovation
ASSUMPTION: Klick Health's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Datorama
- DCM
- Genome
- Microsoft Office/G-Suite
- Adobe Creative Suite (optional)
ASSUMPTION: Familiarity with media planning tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- High Performance
- Innovation
- Collaboration
- Growth
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and proactive
Self-Assessment Questions:
- How do you demonstrate kindness in your professional life?
- Can you provide an example of a time when you drove high performance in a challenging situation?
- How do you approach learning and adapting to new tools and technologies?
ASSUMPTION: Klick Health values candidates who embody their core values and can thrive in a collaborative, high-performing work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with industry trends and best practices in media planning
- Balancing data-driven decision-making with creative problem-solving
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the healthcare industry and the need for industry-specific knowledge
- Industry-specific context is crucial for developing effective media strategies and communication plans
- Career path comparison: This role can lead to promotions within the media planning team or opportunities in related fields, such as account management or strategy
ASSUMPTION: Understanding the unique aspects of media planning in the healthcare industry is essential for success in this role.
📝 Sample Projects
- Developing a comprehensive media plan for a new pharmaceutical product launch
- Optimizing a digital advertising campaign to improve ROI for a healthcare client
- Conducting a competitive analysis to inform media strategy for a medical device company
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Senior Media Planning Specialist role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Klick Health's mission and values?
- Can you describe the team structure and dynamics within the media planning team?
- How does Klick Health support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role?
- How does the hybrid work arrangement support productivity and work-life balance?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant media planning experience and achievements
- Write a cover letter that demonstrates your understanding of the role and Klick Health's mission
- Prepare for interview questions focused on your media planning expertise and problem-solving skills
- Follow up with the Talent Acquisition team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
