Senior Meta Ads Media Buyer

📌 Core Information

🔹 Job Title: Senior Meta Ads Media Buyer

🔹 Company: Proppel

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid social ad accounts for multiple brands
• Leading and mentoring a team of junior and mid-level media buyers
• Collaborating with internal teams to ensure data-informed decision-making
• Working with fast-moving DTC brands in the food, wellness, and lifestyle spaces

ASSUMPTION: This role requires a balance of hands-on media buying experience and team leadership skills. The remote nature of the role necessitates strong communication and organizational skills.

📋 Key Responsibilities

✅ Manage and optimize paid social ad accounts (primarily Meta) for 5–7 brands

✅ Lead and mentor a team of junior and mid-level media buyers

✅ Oversee weekly and monthly reporting, performance analysis, and insights

✅ Collaborate on account strategies with internal teams and senior leadership

✅ Ensure executional excellence and data-informed decision-making across accounts

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. Strong analytical and troubleshooting skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of hands-on experience running Meta Ads campaigns and other platforms like TikTok

Required Skills:

• Proven experience leading and developing team members in a remote setting
• Strong interest in eCommerce and DTC marketing
• Analytical mindset with strong troubleshooting skills
• Excellent written English and strong copywriting skills for ad creatives

Preferred Skills:

• Experience integrating AI tools into workflow or decision-making
• Familiarity with ClickUp or similar project management software
• Past experience with both ecommerce and lead generation clients

ASSUMPTION: Candidates should have a strong background in media buying, with a focus on Meta Ads. Experience leading remote teams and a passion for eCommerce and DTC marketing are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: USD $80,000 - $120,000 per year (based on industry standards for a Senior Media Buyer role with 4-6 years of experience)

Benefits:

• Paid Time Off
• Unlimited Sick Days
• Health Insurance Reimbursement

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Media Buyer role with the given experience level. Benefits are typical for a company of Proppel's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Proppel connects talent with remote work opportunities in exciting companies worldwide.

Company Size: Small (11-50 employees). This size allows for a more agile and collaborative work environment.

Founded: 2020. Proppel is a relatively new company, focusing on growth and innovation.

Company Description:

• Proppel specializes in boosting marketing and operations teams with exceptional remote talent from LATAM
• The company helps clients grow faster and save up to 80% in costs
• Proppel's headquarters are in London, UK, with additional offices in Buenos Aires, Argentina

Company Specialties:

• Remote staffing solutions
• Marketing and operations team augmentation
• Talent sourcing and vetting

Company Website: www.weareproppel.com

ASSUMPTION: Proppel's focus on remote work and international talent makes it an attractive option for globally-minded professionals.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for growth and leadership within the team.

Reporting Structure: The Senior Meta Ads Media Buyer will report directly to the client's senior leadership team and collaborate with internal teams, including strategy and creative.

Work Arrangement: Fully remote, with the opportunity to work with clients and teams across various time zones.

Growth Opportunities:

• Potential to advance to a leadership or management role within the team
• Chance to work with a diverse range of clients and industries
• Opportunity to develop skills in team management, strategy, and client relations

ASSUMPTION: This role offers a mix of hands-on media buying experience and team leadership opportunities, providing a strong foundation for career growth.

🌍 Location & Work Environment

Office Type: Fully remote. Proppel does not have a physical office for this role.

Office Location(s): N/A

Geographic Context:

• Canada is a multicultural country with a strong focus on work-life balance
• The remote nature of the role allows for flexibility in working hours and location
• Proppel's international client base exposes employees to diverse perspectives and cultures

Work Schedule: Full-time, with flexibility for remote work. The specific work schedule will be determined by the employee and their manager.

ASSUMPTION: The fully remote nature of this role offers flexibility and the opportunity to work with a diverse range of clients and teams.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with a Proppel recruiter
• Technical assessment or case study
• Final interview with the client's senior leadership team

Key Assessment Areas:

• Media buying skills and experience
• Team leadership and mentoring abilities
• Analytical and troubleshooting skills
• Cultural fit with Proppel and the client's organization

Application Tips:

• Highlight relevant media buying experience and team leadership skills in your resume
• Tailor your cover letter to demonstrate your passion for eCommerce and DTC marketing
• Prepare examples of successful Meta Ads campaigns and strategies you've implemented in the past
• Be ready to discuss your approach to remote team management and collaboration

ATS Keywords: Meta Ads, Media Buying, Team Leadership, Performance Analysis, Ecommerce, DTC Marketing, Analytical Skills, Copywriting, AI Tools, Project Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on media buying skills, team leadership, and cultural fit.

🛠️ Tools & Technologies

• Meta Ads platform
• TikTok Ads platform
• ClickUp (or similar project management software)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time, as Proppel and its clients adopt new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Global mindset
• Agility and adaptability
• Collaboration and teamwork

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making
• Results-oriented and proactive approach

Self-Assessment Questions:

• How do you approach working with remote teams and managing their performance?
• Can you provide an example of a successful Meta Ads campaign you've managed, and how you optimized it for performance?
• How do you stay organized and prioritize your work in a remote, fast-paced environment?

ASSUMPTION: Proppel values candidates who are adaptable, collaborative, and results-driven, with a strong global mindset.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities simultaneously
• Adapting to the unique needs and preferences of each client
• Balancing hands-on media buying tasks with team leadership responsibilities
• Overcoming time zone differences when collaborating with remote teams and clients

ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional in-house media buying roles, this position offers the opportunity to work with a diverse range of clients and industries
• Compared to other remote media buying roles, this position offers a unique blend of hands-on experience and team leadership responsibilities
• Career progression in this role could lead to leadership or management positions within Proppel or its client organizations

ASSUMPTION: This role offers a unique combination of experience and growth opportunities, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a successful Meta Ads campaign for a fast-growing DTC food brand
• Optimizing ad spend and improving ROI for a wellness brand's Meta Ads account
• Mentoring junior media buyers on best practices for ad creative and targeting strategies

ASSUMPTION: These sample projects illustrate the hands-on and team leadership aspects of the role, as well as the focus on data-informed decision-making and executional excellence.

❓ Key Questions to Ask During Interview

• How does Proppel support the growth and development of its media buying team members?
• Can you describe the client's company culture and how it aligns with Proppel's values?
• What are the most significant challenges facing the client's marketing efforts, and how can this role address them?
• How does Proppel measure the success of its media buying team, and what key performance indicators (KPIs) are most important?
• What opportunities exist for collaboration and knowledge-sharing with other Proppel team members and clients?

ASSUMPTION: These interview questions can help candidates better understand the role, the company, and the client's organization, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your media buying experience, team leadership skills, and passion for eCommerce and DTC marketing
• Write a compelling cover letter that demonstrates your fit for the role and your enthusiasm for the opportunity
• Prepare examples of successful Meta Ads campaigns and strategies you've implemented in the past
• Follow up with Proppel one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.