📌 Core Information
🔹 Job Title: Senior Meta Ads Media Buyer
🔹 Company: Home Alliance
🔹 Location: Remote (with focus on U.S. markets)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (with EST/PST hours availability)
🚀 Job Overview
Key aspects of this role include:
- Managing, optimizing, and scaling advertising campaigns across Meta platforms
- Collaborating with cross-functional teams to drive customer acquisition and brand awareness
- Conducting audience research and building detailed targeting strategies
- Analyzing campaign performance and providing actionable reports
- Staying up-to-date with Meta's algorithm updates and best practices
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Plan, launch, and manage paid ad campaigns on Meta platforms (Facebook, Instagram)
✅ Set up automations and workflows using tools like Zapier, Make (Integromat), etc.
✅ Conduct audience research and build detailed targeting strategies
✅ Collaborate with creative/design teams to build and test ad creatives
✅ Track and analyze campaign performance (ROAS, CPA, CTR, CPM, etc.)
✅ Continuously optimize campaigns to meet or exceed ROI goals
✅ Conduct A/B tests on ads, audiences, placements, and landing pages
✅ Provide performance analysis and actionable reports
✅ Stay up to date on Meta’s algorithm updates, ad policies, and best practices
✅ Work closely with content, design, analytics, and product teams
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of hands-on experience with Meta Ads, with 1-2+ years in international markets, especially the U.S.
Required Skills:
- Proven success managing ad budgets of $10,000+/month
- Proficiency in designing and editing creatives using graphic design tools
- Strong knowledge of tracking, pixel setup, retargeting, and funnel strategy
- Experience with automation tools like Zapier, Make (Integromat), etc.
- Fluent in English and Russian (C1-C2 level) - written and spoken
- Comfortable working remotely and available during EST/PST hours
Preferred Skills:
- Experience with Google Ads and other PPC platforms
- Familiarity with SQL, Python, or other data analysis tools
- Knowledge of the home services industry
ASSUMPTION: While not explicitly stated, experience with other PPC platforms and data analysis tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 per year (based on experience and performance)
Benefits:
- Fully remote, full-time role (35+ hours/week)
- Opportunity to work on a wide range of projects across different industries
- Long-term collaboration with growth potential
- Performance-based bonuses
Working Hours: 35 hours/week, with flexibility to work during EST/PST hours
ASSUMPTION: The salary range is estimated based on the company size, industry standards for the role, and the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Home Alliance operates in the technology and internet industry, focusing on connecting homeowners with home service professionals.
Company Size: Home Alliance is a small company with 11-50 employees, offering a close-knit work environment with opportunities for growth and impact.
Founded: Home Alliance was founded in 2019, making it a relatively young and dynamic company.
Company Description:
- Home Alliance is an on-demand resource for homeowners seeking local technicians they can trust.
- The company offers a platform for booking home repair appointments quickly and efficiently.
- All professionals on the platform are verified, experienced, licensed, and insured.
Company Specialties:
- AIR CONDITIONING & HEATING
- APPLIANCE REPAIR
- AIR DUCT CLEANING
- PLUMBING SERVICE
- ELECTRICAL SERVICES
Company Website: http://homealliance.com/
ASSUMPTION: Home Alliance's focus on the home services industry may require applicants to have some familiarity with this sector.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of experience and growth potential.
Reporting Structure: The Senior Meta Ads Media Buyer will likely report directly to the Marketing or Growth team, with cross-functional collaboration with other departments.
Work Arrangement: This is a fully remote role, with a focus on working during EST/PST hours.
Growth Opportunities:
- Expanding the role's responsibilities to include other advertising platforms as the company grows.
- Potential leadership opportunities as the marketing team expands.
- Gaining experience in a fast-growing startup environment.
ASSUMPTION: Growth opportunities will depend on the company's expansion and the individual's performance and interests.
🌍 Location & Work Environment
Office Type: Fully remote work environment, with no physical office requirement.
Office Location(s): N/A (fully remote)
Geographic Context:
- The U.S. is the primary market for this role, with a focus on understanding and catering to U.S. audiences.
- Remote work allows for flexibility in living arrangements and the ability to work from various locations.
- The company is headquartered in Los Angeles, California.
Work Schedule: The work schedule is flexible, with a focus on working during EST/PST hours to accommodate U.S. markets.
ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss experience and qualifications
- Take-home assignment or case study to assess problem-solving skills and campaign strategy
- Final interview with the marketing team or hiring manager
Key Assessment Areas:
- Campaign management and optimization skills
- Understanding of Meta Ads platform and targeting strategies
- Creativity and ability to design effective ad creatives
- Data analysis and reporting skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in Meta Ads campaign management.
- Include examples of successful ad creatives and targeting strategies in your resume or portfolio.
- Demonstrate your understanding of the home services industry and how you can contribute to the company's growth.
ATS Keywords: Meta Ads, Campaign Management, Audience Research, Creative Collaboration, Performance Analysis, A/B Testing, ROI Optimization, Tracking, Pixel Setup, Retargeting, Funnel Strategy, Graphic Design, Automation Tools, English, Russian
ASSUMPTION: The application process may vary depending on the hiring manager or team, but the provided insights should still be relevant.
🛠️ Tools & Technologies
- Meta Ads platform (Facebook, Instagram)
- Zapier, Make (Integromat), or other automation tools
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on providing value to homeowners and service professionals
- Integrity: Uphold ethical standards and build trust with customers and partners
- Innovation: Continuously improve and adapt to meet the needs of customers
Work Style:
- Independent: Ability to work autonomously and manage time effectively
- Collaborative: Strong communication and teamwork skills
- Adaptable: Willingness to learn and grow in a dynamic startup environment
Self-Assessment Questions:
- How do you ensure that your advertising campaigns align with Home Alliance's customer-centric values?
- Describe a time when you had to adapt to a significant change in a campaign or project. How did you handle it?
- How do you approach working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Applicants should be able to demonstrate a strong cultural fit with Home Alliance's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills
- Staying up-to-date with Meta's algorithm updates and best practices, which can change frequently
- Working remotely and independently, requiring strong self-management skills
- Adapting to a dynamic startup environment with evolving priorities and goals
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other media buyer roles, this position focuses exclusively on Meta Ads platforms, allowing for deep expertise in these channels.
- While the role is similar to other media buyer positions, the focus on the home services industry and remote work arrangement sets it apart.
- This role offers the opportunity to work in a fast-growing startup environment, with potential for growth and impact.
ASSUMPTION: Applicants should consider their preferences for industry focus, work arrangement, and company size when comparing this role to others.
📝 Sample Projects
- Developing and executing a targeted Facebook ad campaign for a plumbing service, resulting in a 20% increase in appointments booked.
- Collaborating with the design team to create and test multiple ad creatives, with a focus on optimizing click-through rates and conversion rates.
- Analyzing campaign performance data to identify trends and opportunities for optimization, leading to a 15% improvement in return on ad spend.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Senior Meta Ads Media Buyer role.
❓ Key Questions to Ask During Interview
- How does Home Alliance support the professional development and growth of its marketing team members?
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does Home Alliance approach A/B testing and optimization in its advertising campaigns?
- What are the most significant challenges facing the home services industry, and how does Home Alliance differentiate itself from competitors?
- How does Home Alliance support its remote employees and foster a strong company culture?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and achievements in Meta Ads campaign management.
- Prepare a cover letter that demonstrates your understanding of the home services industry and how you can contribute to Home Alliance's growth.
- If applicable, include examples of successful ad creatives and targeting strategies in your portfolio or resume.
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
