Senior Meta Media Buyer

📌 Core Information

🔹 Job Title: Senior Meta Media Buyer

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading Meta ad campaign strategy, execution, and optimization for a high-spend account
• Working with a growing brand and seeking continuous learning and growth
• Collaborating with U.S.-based clients and working within U.S. time zones
• Managing a monthly ad budget of $100K+

ASSUMPTION: This role requires a high level of independence, proactivity, and strong communication skills to work effectively with U.S.-based clients and teams.

📋 Key Responsibilities

✅ Launch and A/B test Meta campaigns from scratch to optimize performance

✅ Independently analyze campaign metrics and apply real-time optimizations

✅ Provide proactive, data-backed strategy recommendations to clients

✅ Build detailed reports using spreadsheets with advanced functions, graphs, and pivot tables

✅ Communicate daily through Slack, email, and video calls while collaborating with cross-functional teams

ASSUMPTION: This role requires a strong understanding of paid media KPIs and the ability to translate data into actionable insights and strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of Meta Ads experience including setup, optimization, and data-based recommendations

Required Skills:

• Proven track record managing $100K+ monthly ad budgets
• Strong grasp of paid media KPIs (ROAS, CTR, CPM) and ability to analyze and report on performance
• Advanced skills in building real-time reports in Excel or Google Sheets
• Excellent English communication skills (written and verbal) with experience collaborating with U.S.-based clients

Preferred Skills:

• Experience with other paid social platforms (e.g., LinkedIn, Twitter)
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates with experience in a fast-paced, data-driven environment and a strong passion for continuous learning will thrive in this role.

💰 Compensation & Benefits

Salary Range: PHP 55,000 to PHP 85,000 per month (based on experience and performance)

Benefits:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

Working Hours: 9:00 AM to 6:00 PM EST (with flexibility for collaboration with U.S.-based clients)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in the Philippines with remote work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in providing offshore talent for marketing and sales teams

Company Size: Small (2-10 employees) - This means a more agile and flexible work environment with opportunities for growth and impact

Founded: 2021 - GrowthAssistant is a relatively new company with a strong focus on innovation and growth

Company Description:

• GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting
• The company helps marketing teams focus on brand, strategy, and results by delegating repetitive tasks to qualified Growth Assistants
• GrowthAssistant offers services such as offshore SDR assistants, design assistants, and training specialists

Company Specialties:

• Offshore talent solutions
• Digital marketing
• Growth marketing

Company Website: www.growthassistant.com

ASSUMPTION: Working with a small, growing company like GrowthAssistant offers unique opportunities for professional growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level - This role requires a significant amount of experience and expertise in paid social advertising

Reporting Structure: The Senior Meta Media Buyer will report directly to the Growth Assistant team lead and collaborate with U.S.-based clients and cross-functional teams

Work Arrangement: Fully remote with flexible hours to accommodate U.S. time zones

Growth Opportunities:

• Expanding responsibilities as the company grows and takes on new clients
• Potential to lead and mentor junior team members as the team expands
• Opportunities to learn and develop skills in other areas of digital marketing

ASSUMPTION: This role offers significant growth potential as the company continues to expand its client base and service offerings.

🌍 Location & Work Environment

Office Type: Fully remote - This role does not require regular on-site presence, allowing for a flexible work environment

Office Location(s): Philippines (with a focus on U.S. time zones)

Geographic Context:

• The Philippines has a large and growing talent pool for offshore marketing and sales roles
• The time zone difference with the U.S. allows for 24/7 coverage and support for clients
• The country offers a competitive cost structure for offshore talent

Work Schedule: 9:00 AM to 6:00 PM EST, with flexibility for collaboration with U.S.-based clients

ASSUMPTION: The fully remote work arrangement and flexible hours allow for a better work-life balance and the ability to work from anywhere in the Philippines.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview
• Skills assessment or case study
• Final interview with the team lead

Key Assessment Areas:

• Meta Ads expertise and experience
• Data analysis and reporting skills
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight your experience with Meta Ads and managing high ad budgets
• Include examples of data-driven optimizations and strategies you've implemented in previous roles
• Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work independently

ATS Keywords: Meta Ads, Paid Social, Campaign Strategy, Performance Optimization, Data Analysis, Excel, Google Sheets, ROAS, CTR, CPM, A/B Testing, Reporting, Real-time Optimization, Collaboration, Communication

ASSUMPTION: The application process for this role may involve a skills assessment or case study to evaluate your Meta Ads expertise and data analysis skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• Excel or Google Sheets
• Slack
• Zoom or other video conferencing tools

ASSUMPTION: Familiarity with additional paid social platforms and marketing automation tools may be beneficial but is not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Continuous learning
• Collaboration

Work Style:

• Independent and proactive
• Data-driven and analytical
• Strong communication and collaboration skills
• Adaptable and open to learning new tools and strategies

Self-Assessment Questions:

• Do you have a proven track record of managing high ad budgets and optimizing performance on Meta Ads?
• Are you comfortable working independently and collaborating with U.S.-based clients and teams?
• Do you have strong data analysis skills and the ability to translate data into actionable insights?

ASSUMPTION: Candidates who are self-motivated, data-driven, and strong communicators will be a good fit for GrowthAssistant's culture and work environment.

⚠️ Potential Challenges

• Managing time zones and collaborating with U.S.-based clients and teams
• Keeping up with the latest trends and best practices in paid social advertising
• Working independently and managing multiple priorities
• Adapting to a fast-paced, growing company environment

ASSUMPTION: Candidates who are organized, proactive, and strong communicators will be better equipped to handle the potential challenges of this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Social Media Manager, but with a focus on Meta Ads and a higher level of independence and proactivity
• Compared to other roles in the industry, this position offers a competitive salary range and significant growth opportunities
• As a mid-senior level role, this position offers more responsibility and autonomy than entry-level or junior roles

ASSUMPTION: Candidates should research similar roles in the industry to better understand the market rate for compensation and benefits.

📝 Sample Projects

• Developing and implementing a new campaign strategy to improve ROAS for a high-spend client
• Analyzing campaign performance data to identify trends and optimize performance in real-time
• Creating detailed reports and presentations to communicate campaign performance and recommendations to clients

ASSUMPTION: Candidates should be prepared to provide examples of their work and explain their thought processes behind their strategies and optimizations.

❓ Key Questions to Ask During Interview

• How does GrowthAssistant support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?
• How does the company measure success for this role, and what key performance indicators (KPIs) will I be responsible for tracking?
• What opportunities are there for growth and advancement within the company?
• How does the company foster a culture of collaboration and communication among its remote teams?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the company and their commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with Meta Ads and managing high ad budgets
• Prepare for interview questions that focus on your data analysis skills and ability to work independently
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.