📌 Core Information
🔹 Job Title: Senior Meta Media Buyer
🔹 Company: Scribe
🔹 Location: US Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Scaling large Meta ad accounts to drive efficient growth and maximize new customer acquisition
- Leveraging deep Meta expertise to launch bold experiments and contribute high-impact ideas
- Partnering with in-house creative teams to make data-informed decisions about creative production
- Proactively managing spend allocation and pacing based on performance data to maximize impact and minimize waste
ASSUMPTION: This role requires a high level of ownership and autonomy, with the potential for significant impact on the company's growth.
📋 Key Responsibilities
✅ Own and operate large-scale Meta ad campaigns to drive efficient growth and maximize new customer acquisition
✅ Leverage deep Meta expertise to launch bold experiments and contribute unconventional, high-impact ideas that push boundaries and drive breakthrough performance
✅ Partner closely with in-house creative teams to make data-informed decisions about what to produce, scale, or retire
✅ Proactively manage spend allocation and pacing based on performance data to maximize impact, minimize waste, and drive continuous improvement
ASSUMPTION: Success in this role will require a strong understanding of full-funnel marketing, incrementality, attribution nuances, and the ability to think beyond single-channel metrics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of hands-on experience managing Meta (Facebook and Instagram) ad accounts, with a proven track record of scaling accounts to $5M+ per month
Required Skills:
- Expertise in performance measurement and attribution, including geo and incrementality testing and MMM
- Deep understanding of Meta auction dynamics, optimization levers, and account structure
- Strong analytical skills and fluency in interpreting performance data to inform testing and strategy
Preferred Skills:
- Experience scaling Meta ad accounts in both SaaS and D2C environments
- Familiarity with Scribe's product and user base
ASSUMPTION: Candidates with experience in both SaaS and D2C environments may have an advantage in this role, as they will be managing a unique product with deep product-market fit and strong user love.
💰 Compensation & Benefits
Salary Range: $125,000 - $168,000 per year (USD)
Benefits:
- Competitive salaries
- Comprehensive healthcare benefits
- Equity in a hypergrowth startup
- Flexible PTO
- 401k
- Parental Leave
- Commuter Benefits (SF office employees)
- WFH Stipend
Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is based on the company's size and the level of experience required for this role. The benefits package is competitive and designed to attract top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Scribe helps organizations document and scale how work gets done
- Their Workflow AI platform turns processes into playbooks to help train colleagues, assist customers, and drive software adoption
- Trusted by teams at New York Life, T-Mobile, LinkedIn, HubSpot, and Northern Trust, Scribe is used by 94% of the Fortune 500
Company Specialties:
- Workflow AI
- Process Documentation
- Software Adoption
Company Website: scribehow.com
ASSUMPTION: Scribe is a fast-growing startup with a strong focus on innovation and customer success. Their unique product offering sets them apart in the software development industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Paid Digital Advertising
Work Arrangement: Remote OK, with the option to work from the San Francisco office
Growth Opportunities:
- As Scribe continues to grow, there may be opportunities for this role to expand in scope or take on additional responsibilities
- The company's fast-paced environment offers ample opportunities for professional development and career advancement
ASSUMPTION: This role offers a unique opportunity to work on a high-impact channel with significant growth potential. The ideal candidate will be excited about the chance to make a big impact and grow with the company.
🌍 Location & Work Environment
Office Type: Hybrid (San Francisco office) and Remote
Office Location(s): San Francisco, CA
Geographic Context:
- The San Francisco Bay Area is known for its vibrant tech industry and diverse culture
- The cost of living in the Bay Area is high, but the region offers numerous amenities and opportunities for outdoor recreation
- Scribe's remote work policy allows employees to work from anywhere in the United States
Work Schedule: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: The ideal candidate for this role will be comfortable working remotely and collaborating with team members across different time zones.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Meta advertising expertise
- Data analysis and interpretation skills
- Strategic thinking and creativity
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in Meta advertising
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare for the technical assessment or case study by brushing up on your Meta advertising skills and data analysis techniques
ATS Keywords: Meta advertising, performance marketing, data analysis, budget management, creative collaboration, experimentation, growth strategy, attribution, optimization, full-funnel marketing, incrementality testing, account management, performance measurement, analytical skills, SaaS, D2C
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with the Scribe team.
🛠️ Tools & Technologies
- Meta Ads Manager
- Facebook Pixel
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate for this role will have experience with Meta Ads Manager and a strong working knowledge of data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Accelerate impact
- Raise the bar
- Make our users heroes
- Clear is kind
- Rapid learning machine
- One team one dream
Work Style:
- Fast-paced and collaborative
- Data-driven and experimental
- Focused on user success and customer-centric
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable making data-driven decisions and iterating based on performance data?
- Do you have a customer-centric mindset and a passion for driving user success?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Scribe's values and work style, with a passion for driving user success and a data-driven approach to decision-making.
⚠️ Potential Challenges
- Managing a large budget with high expectations for performance
- Keeping up with the fast-paced, ever-changing nature of Meta advertising
- Collaborating effectively with remote team members across different time zones
- Balancing the need for data-driven decision-making with the need for creativity and innovation
ASSUMPTION: The ideal candidate for this role will be comfortable working under pressure, adaptable to change, and able to balance data-driven decision-making with creativity and innovation.
📈 Similar Roles Comparison
- This role is unique in its focus on scaling a high-performing Meta channel for a fast-growing startup with a strong product-market fit
- Compared to other media buying roles, this role offers a higher level of ownership and autonomy, with the potential for significant impact on the company's growth
- Career path for this role may include opportunities to take on additional responsibilities or move into a management role as the company continues to grow
ASSUMPTION: This role offers a unique opportunity to work on a high-impact channel with significant growth potential. The ideal candidate will be excited about the chance to make a big impact and grow with the company.
📝 Sample Projects
- Developing and executing a comprehensive testing strategy to optimize ad performance and drive growth
- Collaborating with the creative team to develop and test new ad creative, and scaling successful campaigns
- Analyzing performance data to identify trends, optimize spend allocation, and maximize ROAS
ASSUMPTION: The ideal candidate for this role will have experience with similar projects and be able to provide specific examples of their success in driving growth and optimizing ad performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Scribe approach creative development and testing, and how will this role collaborate with the creative team?
- What are the biggest challenges facing the Meta channel at Scribe, and how does this role address them?
- What opportunities are there for growth and professional development in this role?
- How does Scribe support work-life balance and employee well-being?
ASSUMPTION: The ideal candidate for this role will be curious and engaged, asking thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by brushing up on your Meta advertising skills and data analysis techniques
- Research Scribe's product and user base to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
