Senior Officer - Communication and Media Relations

📌 Core Information

🔹 Job Title: Senior Officer - Communication and Media Relations

🔹 Company: Hong Kong Baptist University

🔹 Location: Hong Kong

🔹 Job Type: Full time

🔹 Category: Education

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and organizing media events and interviews
• Identifying newsworthy stories and creating press materials
• Handling media inquiries and monitoring media channels
• Supporting the office in various areas of work

ASSUMPTION: This role requires a high level of autonomy and strong communication skills to manage multiple tasks and deadlines.

📋 Key Responsibilities

✅ Plan and organize media publicity events, e.g., press conferences and media interviews

✅ Identify newsworthy stories which can generate positive publicity

✅ Write, edit and translate press materials, and coordinate the production of other multimedia publicity contents

✅ Handle media enquires and public affairs issues

✅ Monitor media channels on the news coverage of the University

✅ Support the Office in various areas of work and take up additional duties as assigned by the team head.

ASSUMPTION: The role may involve working flexible hours, especially during major events or crises.

🎯 Required Qualifications

Education: A recognised degree, preferably in Journalism, Communication Studies or related discipline

Experience: At least five years of work experience in communication and media relations

Required Skills:

• Excellent command of written and spoken English and Chinese
• Experience in networking with media
• Ability to work independently and meet deadlines
• Outstanding interpersonal and communication skills

Preferred Skills: None specified

ASSUMPTION: Proficiency in Cantonese is likely to be beneficial for this role due to its Hong Kong-based location.

💰 Compensation & Benefits

Salary Range: Salary will be commensurate with qualifications and experience. (ASSUMPTION: The salary range is not provided, but it is likely to be competitive for the Hong Kong higher education sector.)

Benefits:

• Not specified

Working Hours: Full-time position, with the possibility of flexible hours during major events or crises.

ASSUMPTION: Benefits may include standard university employee benefits such as health insurance, retirement plans, and vacation time.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: Large (ASSUMPTION: As a university, HKBU has a large employee base.)

Founded: 1956

Company Description:

• Hong Kong Baptist University (HKBU) is a research-led, internationally recognized university in Hong Kong.
• HKBU offers a wide range of undergraduate and postgraduate programmes through its seven faculties and two schools.
• The University is committed to delivering high-quality teaching, research, and service to the community.

Company Specialties:

• Research-led teaching and learning
• Interdisciplinary programmes and research
• Community engagement and service-learning

Company Website: https://www.hkbu.edu.hk/

ASSUMPTION: HKBU is a well-established and reputable university in Hong Kong, with a strong focus on research and community engagement.

📊 Role Analysis

Career Level: Senior Officer (ASSUMPTION: This role is likely to be at the senior level within the Communication and Public Relations Office.)

Reporting Structure: The Senior Officer will report directly to the team head within the Communication and Public Relations Office.

Work Arrangement: Full-time, on-site position with the possibility of flexible hours during major events or crises.

Growth Opportunities:

• Potential career progression within the Communication and Public Relations Office or other departments within the University.
• Opportunities to gain experience in a variety of communication and media relations tasks.

ASSUMPTION: Growth opportunities may be limited due to the senior nature of the role and the size of the department.

🌍 Location & Work Environment

Office Type: University campus

Office Location(s): Hong Kong Baptist University, Kowloon Tong, Hong Kong

Geographic Context:

• Hong Kong is a vibrant, multicultural city with a strong higher education sector.
• The University is located in the Kowloon Tong area, with easy access to public transportation and nearby amenities.
• The work environment is likely to be dynamic and fast-paced, with a focus on collaboration and teamwork.

Work Schedule: Standard university work hours, with the possibility of flexible hours during major events or crises.

ASSUMPTION: The work environment may be subject to change based on the University's policies and the specific needs of the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the HKBU e-Recruitment System
• Written assessment for shortlisted candidates
• Interview process (details not specified)

Key Assessment Areas:

• Communication and interpersonal skills
• Media relations experience
• Ability to work independently and meet deadlines

Application Tips:

• Highlight relevant experience and achievements in communication and media relations.
• Tailor your resume and cover letter to emphasize your fit for the role and the University's mission.
• Prepare for the written assessment by reviewing relevant communication and media relations concepts and trends.

ATS Keywords: Communication, Media Relations, Public Relations, Writing, Editing, Translation, Networking, Interpersonal Skills, Deadline Management

ASSUMPTION: The application process may involve additional steps or requirements, as specified by the University.

🛠️ Tools & Technologies

• Not specified

ASSUMPTION: The role may require the use of various communication and media relations tools, as well as standard office software.

👔 Cultural Fit Considerations

Company Values:

• Excellence in teaching and learning
• Integrity and accountability
• Innovation and entrepreneurship

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on delivering high-quality results

Self-Assessment Questions:

• Do you have a strong commitment to excellence in teaching and learning?
• Are you able to work collaboratively and meet deadlines in a fast-paced environment?
• Do you have a proven track record of success in communication and media relations?

ASSUMPTION: Cultural fit is likely to be assessed through the interview process, with a focus on the candidate's alignment with the University's values and work style.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to the unique culture and work style of a university setting
• Dealing with sensitive or high-pressure situations, such as crises or media inquiries
• Working flexible hours during major events or crises

ASSUMPTION: These challenges may be mitigated by the candidate's strong communication skills, ability to work independently, and experience in communication and media relations.

📈 Similar Roles Comparison

• This role is similar to other senior communication and media relations positions in higher education, but may have unique aspects related to the University's specific needs and culture.
• In Hong Kong, the higher education sector is competitive, with many universities seeking talented communication professionals.
• Career progression may involve moving into a management or leadership role within the University or another higher education institution.

ASSUMPTION: A comparison of similar roles in the higher education sector may reveal differences in job titles, responsibilities, and required qualifications.

📝 Sample Projects

• Planning and executing a major press conference for the University
• Developing and implementing a media relations strategy to raise the University's profile
• Monitoring and analyzing media coverage of the University, and providing regular reports to senior management

ASSUMPTION: Sample projects may vary based on the specific needs of the University and the priorities of the Communication and Public Relations Office.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the Communication and Public Relations Office collaborate with other departments within the University?
• What opportunities are there for professional development and growth within the University?
• How does the University support its employees in balancing work and personal responsibilities?
• What is the typical work schedule for this role, and how flexible is it during major events or crises?

ASSUMPTION: Interview questions should be tailored to the specific needs of the role and the candidate's fit with the University's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the HKBU e-Recruitment System
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the written assessment by reviewing relevant communication and media relations concepts and trends
• Follow up on your application status after 8 weeks, if you have not been invited for an interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.