📌 Core Information
🔹 Job Title: Senior Officer - Marketing
🔹 Company: Ali Abdulwahab Al Mutawa Commercial Co
🔹 Location: Kuwait
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing strategies and activities
- Driving marketing innovation and team leadership
- Monitoring performance and ensuring alignment with business goals
- Strengthening AAW's corporate identity and market presence
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive AAW's marketing efforts effectively.
📋 Key Responsibilities
✅ Oversee the execution of AAW’s marketing strategies and activities
✅ Drive marketing innovation and ensure alignment with AAW’s business goals
✅ Optimize communication plans and strengthen AAW's corporate identity
✅ Monitor performance and provide strategic guidance to the marketing team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree is a plus.
Experience: Proven experience of 5-10 years in marketing, with at least 3 years in a leadership role.
Required Skills:
- Proven track record in marketing strategy development and execution
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Data-driven decision making and performance monitoring
- Fluency in English, both written and verbal
Preferred Skills:
- Experience in the retail or consumer goods industry
- Bilingual or multilingual skills
- Knowledge of the Kuwaiti market
ASSUMPTION: Candidates with experience in a similar role, strong leadership skills, and a proven track record in marketing will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: Industry standards for a Senior Marketing role in Kuwait range from KD 2,500 to KD 4,000 per month (approximately USD 8,200 to USD 13,000 per year). The exact salary will depend on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on AAW products
- Opportunities for professional development
Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with some flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. AAW is one of Kuwait’s largest trading and commercial companies, operating across nine diverse business sectors.
Company Size: AAW has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.
Founded: 1918. AAW has a rich history and established reputation in the Kuwaiti market.
Company Description:
- AAW distributes over 200 global brands in Kuwait’s growing wholesale, retail, and consumer markets
- The company is a leading wholesale and retail distributor of pharmaceutical and medical products
- AAW is dedicated to bringing top-tier brands to Kuwait and promoting excellence and innovation across industries
Company Specialties:
- Consumer Goods
- Pharma & Medical
- Sports & Lifestyle
- Food & Beverage
- Insurance & Brokerage
- Travel & Tourism
- Real Estate
- Home Appliances
- Kitchen Sets
- Outdoors
- Home & Office Furniture
Company Website: http://www.aaw.com
ASSUMPTION: AAW's diverse business sectors and extensive product portfolio offer opportunities for marketing professionals to gain experience in various industries.
📊 Role Analysis
Career Level: Senior. This role is suited for experienced marketing professionals looking to take on a leadership position.
Reporting Structure: The Senior Officer - Marketing will report directly to the Marketing Director and oversee the marketing team.
Work Arrangement: On-site, with occasional flexibility for remote work based on project needs.
Growth Opportunities:
- Potential to grow into a director-level role as the company expands
- Opportunities to lead marketing efforts for new business sectors or product lines
- Chances to develop skills in strategic planning, team leadership, and performance monitoring
ASSUMPTION: AAW's growth and expansion provide opportunities for marketing professionals to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, professional work environment.
Office Location(s): Al Soor Street, Kuwait City, Al Asimah, Kuwait
Geographic Context:
- Kuwait has a growing retail and consumer market, offering opportunities for marketing professionals to make a significant impact
- The country's cultural diversity and vibrant economy provide a dynamic backdrop for marketing campaigns
- Kuwait's strategic location in the Middle East allows for regional marketing initiatives and collaborations
Work Schedule: Full-time, typically Monday to Friday, with some flexibility for project needs.
ASSUMPTION: Kuwait's business environment and cultural diversity offer unique challenges and opportunities for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Director
- Final interview with the HR department
Key Assessment Areas:
- Marketing strategy and planning
- Leadership and team management skills
- Communication and presentation abilities
- Data-driven decision making and performance monitoring
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of AAW's business and marketing needs
- Prepare examples of your marketing strategies, campaigns, or projects to discuss during the interview
ATS Keywords: Marketing strategy, team leadership, performance monitoring, marketing innovation, communication plans, corporate identity, market presence
ASSUMPTION: AAW's interview process focuses on assessing candidates' strategic thinking, leadership skills, and marketing expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: AAW uses industry-standard marketing tools and technologies to support its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Excellence
- Innovation
- Collaboration
Work Style:
- Results-driven
- Team-oriented
- Adaptable and responsive to change
- Data-informed decision making
Self-Assessment Questions:
- Do you thrive in a dynamic, results-driven environment?
- Are you comfortable working collaboratively and leading teams?
- Do you have a proven track record of driving marketing innovation and success?
ASSUMPTION: AAW values candidates who align with their company values and can thrive in their fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Balancing strategic planning with day-to-day marketing tasks
- Adapting to the unique cultural and business environment of Kuwait
- Keeping up with the fast-paced, ever-changing marketing landscape
ASSUMPTION: These challenges can be overcome by a strong, experienced marketing professional with excellent leadership and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on strategic planning and team leadership
- AAW's diverse business sectors offer unique marketing challenges and opportunities compared to more specialized retail or consumer goods companies
- Career progression in AAW may involve moving into director-level roles or leading marketing efforts for new business sectors or product lines
ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with opportunities for career growth within AAW.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line in Kuwait
- Conducting market research to identify trends and opportunities in the Kuwaiti retail market
- Implementing a marketing automation strategy to improve AAW's customer engagement and loyalty
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Senior Officer - Marketing role at AAW.
❓ Key Questions to Ask During Interview
- What are the key priorities for the marketing team in the first 90 days of this role?
- How does this role collaborate with other departments, such as sales and product management?
- What are the most significant challenges facing AAW's marketing efforts, and how can this role address them?
- What opportunities are there for professional development and growth within AAW?
- How does AAW support work-life balance for its employees?
ASSUMPTION: Asking these questions will help you better understand the role's expectations, AAW's company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of your marketing strategies, campaigns, or projects to discuss during the interview
- Follow up with AAW's HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
