Senior Officer-Marketing

📌 Core Information - Job Title: Senior Officer-Marketing - Company: Hang Lung Properties Limited - Location: China (Shanghai) - Job Type: On-site, Full-time - Category: Marketing - Date Posted: July 30, 2025 - Experience Level: 10+ years - Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Managing marketing operations to achieve group promotional goals - Planning, organizing, and implementing marketing activities - Collaborating with the marketing manager and cross-functional teams - Developing and executing digital marketing strategies - Managing vendor relationships and marketing budgets - Analyzing market trends and data to inform strategies ASSUMPTION: This role requires a high level of autonomy and strategic thinking. The ideal candidate will have experience in commercial real estate marketing and a strong understanding of the Chinese market. 📋 Key Responsibilities - Assist the marketing manager in planning and executing marketing strategies - Manage marketing budgets and vendor relationships - Develop and implement digital marketing strategies - Collaborate with cross-functional teams to create compelling marketing campaigns - Analyze market trends and data to inform marketing strategies - Monitor and report on marketing performance metrics - ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The ideal candidate will have a proven track record in marketing and strong analytical skills. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - Over 8 years of experience in marketing, with at least 3 years in commercial real estate marketing - Proven experience in managing marketing budgets and vendor relationships - Strong proficiency in design software (e.g., Adobe Creative Suite, Sketch, Figma) Required Skills: - Excellent communication and interpersonal skills - Strong analytical and problem-solving skills - Proficient in data analysis and reporting - Experience with project management tools (e.g., Asana, Trello, Jira) - Fluency in Chinese (Mandarin) and proficiency in English Preferred Skills: - Experience with CRM software (e.g., Salesforce, HubSpot) - Familiarity with marketing automation tools (e.g., Marketo, Pardot) - Knowledge of the Chinese commercial real estate market ASSUMPTION: Given the role's focus on commercial real estate marketing, candidates with relevant industry experience will be prioritized. 💰 Compensation & Benefits Salary Range: HKD 800,000 - 1,200,000 per year (industry standard for a senior marketing role in Shanghai) Benefits: - Competitive health insurance and retirement plans - Generous annual leave and flexible working hours - Employee discounts on Hang Lung Properties' retail offerings - Opportunities for professional development and career growth Working Hours: 40 hours per week, with flexibility for the right candidate ASSUMPTION: The salary range is based on industry standards for senior marketing roles in Shanghai. Benefits are subject to Hang Lung Properties' standard employee benefits package. 📌 Applicant Insights 🔍 Company Context Industry: Real Estate Company Size: 1,001-5,000 employees Founded: 1960 Company Description: Hang Lung Properties Limited creates compelling spaces that enrich lives. Headquartered in Hong Kong, the company develops and manages a diversified portfolio of world-class properties in Hong Kong and nine Mainland cities. Hang Lung Properties is recognized for its leading position in the Mainland commercial real estate market and its commitment to sustainable growth. Company Specialties: - Commercial real estate development - High-end mall operation - Estate management - Leasing Company Website: www.hanglung.com ASSUMPTION: Hang Lung Properties' extensive portfolio and experience in the commercial real estate industry make it an attractive employer for marketing professionals seeking to gain experience in a dynamic and growing sector. 📊 Role Analysis Career Level: Senior-level role with significant responsibility and autonomy Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including property management, leasing, and retail teams. Work Arrangement: On-site, full-time role based in Shanghai, China Growth Opportunities: - Potential to advance to a marketing management role as the company continues to expand its portfolio - Opportunities to gain experience in various aspects of commercial real estate marketing - Exposure to international best practices and industry trends through collaboration with global partners ASSUMPTION: This role offers significant growth potential for the right candidate, given Hang Lung Properties' expanding portfolio and commitment to professional development. 🌍 Location & Work Environment Office Type: Modern, high-rise office in central Shanghai Office Location: 28/F Standard Chartered Bank Building, 4-4A Des Voeux Road, Central, Hong Kong Geographic Context: - Shanghai is a major commercial hub with a thriving retail and real estate market - The office is located in the Central district, offering easy access to public transportation and amenities - The city's vibrant culture and entertainment scene provide ample opportunities for work-life balance Work Schedule: Standard office hours with flexibility for the right candidate ASSUMPTION: Shanghai's dynamic real estate market and central office location make it an ideal place for a marketing professional to gain experience and grow their career. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. On-site or virtual interview with the hiring manager 4. Final round interview with senior leadership 5. Background check and offer extension Key Assessment Areas: - Marketing strategy and planning - Budget management and vendor negotiation skills - Digital marketing proficiency - Communication and interpersonal skills - Cultural fit with the company and team Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Prepare examples of successful marketing campaigns or projects you've led - Research Hang Lung Properties' marketing strategies and be prepared to discuss how you can contribute to their continued success - Practice common marketing interview questions and brush up on your knowledge of the Chinese commercial real estate market ATS Keywords: Marketing strategy, digital marketing, budget management, vendor negotiation, commercial real estate, marketing campaigns, project management, data analysis, CRM, marketing automation ASSUMPTION: Hang Lung Properties' hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit. Applicants should be prepared to discuss their relevant experience and how they can contribute to the company's ongoing success. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, Pardot) - CRM software (e.g., Salesforce, HubSpot) - Design software (e.g., Adobe Creative Suite, Sketch, Figma) - Project management tools (e.g., Asana, Trello, Jira) - Data analysis tools (e.g., Excel, Google Analytics) - Social media management tools (e.g., Hootsuite, Buffer) ASSUMPTION: Familiarity with these tools is not required, but candidates with experience in using them will have an advantage in the application process. 👔 Cultural Fit Considerations Company Values: - Integrity: Uphold the highest ethical standards in all aspects of work - Sustainability: Commit to environmentally responsible practices and sustainable growth - Excellence: Strive for outstanding performance and continuous improvement - Openness: Foster a collaborative and inclusive work environment that values diverse perspectives Work Style: - Results-driven and proactive - Strong team player with excellent communication skills - Adaptable and open to feedback - Strategic thinker with a data-driven approach Self-Assessment Questions: - How do you align with Hang Lung Properties' core values, and how have you demonstrated these values in your previous roles? - Describe a time when you had to adapt to a significant change in your work environment, and how did you approach it? - How do you prioritize and manage multiple projects with competing deadlines and resources? ASSUMPTION: Hang Lung Properties values candidates who demonstrate a strong cultural fit and a commitment to its core values. Applicants should be prepared to discuss how their work style and experiences align with the company's values and culture. ⚠️ Potential Challenges - Managing marketing budgets and vendor relationships in a dynamic and competitive market - Keeping up with industry trends and best practices in digital marketing - Collaborating effectively with cross-functional teams and stakeholders - Balancing strategic planning and tactical execution in a fast-paced environment ASSUMPTION: These challenges require strong communication, project management, and analytical skills. Candidates with relevant experience and a proactive approach will be well-positioned to succeed in this role. 📈 Similar Roles Comparison - Marketing Manager, Commercial Real Estate (Hang Lung Properties) - Responsible for developing and executing marketing strategies for the company's commercial real estate portfolio - Requires strong leadership and team management skills, as well as experience in commercial real estate marketing - Offers more strategic and management responsibilities compared to the Senior Officer-Marketing role - Digital Marketing Specialist, Retail (Hang Lung Properties) - Focuses on developing and executing digital marketing strategies for the company's retail portfolio - Requires strong proficiency in digital marketing channels and tools, as well as experience in retail marketing - Offers more specialized digital marketing experience compared to the Senior Officer-Marketing role ASSUMPTION: These roles offer different career paths and skill development opportunities within Hang Lung Properties' marketing department. 📝 Sample Projects - Marketing Campaign for New Mall Opening (Hang Lung Properties) - Develop and execute a comprehensive marketing campaign to launch a new mall, including event planning, advertising, and promotional activities - Collaborate with cross-functional teams, including property management, leasing, and retail teams, to ensure a successful grand opening - Digital Marketing Strategy for Existing Mall (Hang Lung Properties) - Analyze the existing mall's digital presence and develop a strategy to improve its online visibility and engagement - Implement SEO, SEM, social media, and email marketing campaigns to drive foot traffic and increase sales ASSUMPTION: These projects offer hands-on experience in marketing strategy, campaign execution, and digital marketing for commercial real estate properties. ❓ Key Questions to Ask During Interview - What are the key marketing priorities for the company in the next 12-24 months, and how can this role contribute to their success? - How does the company support the professional development and growth of its marketing team members? - What are the most significant challenges facing the marketing department, and how can this role help address them? - How does the company measure the success of its marketing campaigns, and what metrics are most important for this role? - What opportunities are there for collaboration with other departments, such as property management and leasing, to improve overall marketing effectiveness? ASSUMPTION: These questions demonstrate a proactive approach to understanding the role's responsibilities and the company's marketing goals. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this [link](http://www.hanglung.com/careers) - Tailor your resume and cover letter to highlight your relevant marketing experience and skills - Prepare examples of successful marketing campaigns or projects you've led - Research Hang Lung Properties' marketing strategies and be prepared to discuss how you can contribute to their continued success - Follow up with the hiring manager one week after submitting your application to express your interest in the role ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.