Senior Offline Marketing Analyst

📌 Core Information

🔹 Job Title: Senior Offline Marketing Analyst

🔹 Company: HelloFresh

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time / Standard

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Hybrid (2+ days in office per week)

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition through offline marketing channels
• Managing direct mail campaigns from planning to execution
• Collaborating with cross-functional teams to optimize campaigns
• Analyzing campaign performance and providing data-driven insights
• Identifying opportunities for process improvement and channel growth

ASSUMPTION: This role requires a strong background in growth or performance marketing, with a focus on offline channels. Candidates should be comfortable working with large datasets and have advanced proficiency in Excel.

📋 Key Responsibilities

✅ Manage the execution of direct mail campaigns for HelloFresh Canada brands, ensuring accuracy and timeliness

✅ Execute monthly direct mail audience targeting using Canada Post and internal data sets via Excel

✅ Own relationships with external vendors and partners to execute Direct Mail campaigns

✅ Manage the creative pipeline with the Brand Team, approving design, copy, and landing pages

✅ Monitor and optimize campaign performance through A/B testing, data reporting, and analysis

✅ Manage critical operations including voucher creation, campaign setup, invoicing, and cost reporting

✅ Responsible for the month-end finance process, including invoice approval and variance analysis

✅ Project manage ad hoc marketing campaigns in Direct Mail and other growth channels

✅ Identify opportunities to drive customer growth in specific audience segments and geographic regions

✅ Develop strategy for the testing pipeline for discounting, creative, format, and audiences

✅ Identify opportunities for growth and optimization, as well as challenges, and provide recommendations for solutions that improve core KPIs

✅ All other duties as assigned

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong project management skills. Candidates should be comfortable working with multiple stakeholders and managing deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in growth or performance marketing (or in a related/relevant field)

Required Skills:

• Advanced proficiency in Excel/Google Sheets
• Strong project management and operational skills
• Experience executing digital or print marketing campaigns
• Strong critical quantitative thinking skills
• Organized and detail-oriented
• Self-starter who takes initiative
• Energized by helping to solve problems and breaking down barriers
• Experienced working with multiple stakeholders with limited supervision
• Entrepreneurial and fast-moving with the ability to pivot when faced with a challenge

Preferred Skills:

• Bilingual (French)

ASSUMPTION: Candidates should have a proven track record of driving customer growth through offline marketing channels and be comfortable working with large datasets.

💰 Compensation & Benefits

Salary Range: CAD 75,000 - 90,000 per year (based on industry standards for intermediate marketing roles in Toronto)

Benefits:

• Box Discount - Amazing discounts on 1 box per week!
• Health & Wellness - Health and dental benefits from day 1, Health Spending Account, unlimited access to Headspace app, and 25% discount on GoodLife fitness memberships
• Vacation & PTO - Generous vacation and PTO to help create a good work-life balance
• Family Benefits - Parental leave top-up program for expectant parents
• Growth & Development - Development opportunities and investment in continued learning through the organization-wide L&D fund
• Work Hard & Have Fun - Team socials and engaging company days
• Diversity & Inclusion Initiatives - Impactful ERGs like FreshPride, Women Empowered, and LIMES

Working Hours: 40 hours per week, with flexible hybrid work arrangement (minimum of 2 days in office per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate marketing roles in Toronto. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh is a leading global food solutions group, operating in the consumer services industry. They focus on delivering high-quality food and recipes to customers worldwide.

Company Size: HelloFresh has over 10,000 employees globally, providing a large and diverse work environment.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• From their founding in Europe’s vibrant tech hub Berlin, they’ve evolved from the world’s leading meal kit company to the world's leading food solutions group.
• HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/

ASSUMPTION: HelloFresh is committed to sustainability and providing high-quality, nutritious meals to its customers. They value diversity and inclusion, as reflected in their employee resource groups and company culture.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Director, Growth.

Work Arrangement: This role follows a flexible hybrid work arrangement, with a minimum of 2 days in the office per week.

Growth Opportunities:

• Potential to take on more responsibility and lead projects as you gain experience
• Opportunities to collaborate with cross-functional teams and learn from industry experts
• Possibility to transition into a management role or explore other areas of the business as HelloFresh continues to grow

ASSUMPTION: This role offers significant growth potential, as HelloFresh is a rapidly growing company with a strong focus on employee development.

🌍 Location & Work Environment

Office Type: HelloFresh's Toronto office is a modern, collaborative workspace designed to facilitate team interaction and productivity.

Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant food scene, offering a wide range of dining and entertainment options
• The office is located in the trendy West Queen West neighborhood, with easy access to public transportation
• The area is known for its art galleries, independent boutiques, and diverse food offerings

Work Schedule: The work schedule is flexible, with a minimum of 2 days in the office per week. The rest of the time, employees can work from home or another location of their choice.

ASSUMPTION: The flexible hybrid work arrangement allows employees to balance their personal and professional lives more effectively, while still fostering a collaborative and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and ability to think critically
• Project management and organizational skills
• Data analysis and reporting skills
• Cultural fit and alignment with HelloFresh's values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with offline marketing campaigns and data analysis
• Showcase your problem-solving skills and ability to work with multiple stakeholders
• Demonstrate your enthusiasm for HelloFresh's mission and values

ATS Keywords: Offline Marketing, Direct Mail, Campaign Management, Data Analysis, Excel, Project Management, Stakeholder Management, Customer Acquisition, Growth Marketing

ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Excel/Google Sheets
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should have experience with relevant marketing and data analysis software.

👔 Cultural Fit Considerations

Company Values:

• We change the way people eat - forever.
• We take ownership of our actions and outcomes.
• We are one team.
• We foster curiosity and continuous learning.
• We are an inclusive workplace.

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Adaptable and resilient
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you align with HelloFresh's mission to change the way people eat, forever?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you passionate about driving customer growth through offline marketing channels?
• Do you have strong project management and organizational skills?

ASSUMPTION: HelloFresh values candidates who are passionate about their mission, collaborative, and results-driven. They look for individuals who are adaptable, resilient, and customer-focused.

⚠️ Potential Challenges

• Managing multiple stakeholders and tight deadlines
• Working with large datasets and complex campaign structures
• Adapting to changes in the market and customer preferences
• Balancing the need for process improvement with the need to maintain campaign accuracy and timeliness
• Managing a hybrid work arrangement, with a minimum of 2 days in the office per week

ASSUMPTION: This role may present challenges related to managing multiple stakeholders, working with large datasets, and balancing process improvement with campaign accuracy. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes.

📈 Similar Roles Comparison

• This role is unique in its focus on offline marketing channels and direct mail campaigns
• Compared to digital marketing roles, this position requires a stronger focus on project management, vendor management, and creative approval
• Career path comparison: This role can lead to senior marketing roles, management positions, or transitions into other areas of the business as HelloFresh continues to grow

ASSUMPTION: This role is unique in its focus on offline marketing channels and direct mail campaigns. Candidates should have experience in these areas and be comfortable working with multiple stakeholders.

📝 Sample Projects

• Managing a direct mail campaign for a new product launch, including audience targeting, creative approval, and campaign execution
• Analyzing campaign performance data to identify opportunities for optimization and cost savings
• Developing a testing pipeline for discounting, creative, format, and audiences to drive customer growth

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role. Candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the offline marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams within HelloFresh, such as the Brand Team or the Data Science Team?
• What opportunities are there for growth and development within this role and within HelloFresh more broadly?
• How does HelloFresh support work-life balance for its employees, particularly those working in a hybrid arrangement?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching HelloFresh's mission, values, and company culture
• Follow up with the hiring manager after your interview to express your interest in the role
• If selected, complete the background check process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.