Senior Online Marketing Experte (m/w/d)

📌 Core Information

🔹 Job Title: Senior Online Marketing Experte (m/w/d)

🔹 Company: Holzhey-Consulting GmbH

🔹 Location: Mannheim, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing with measurable impact
• Responsibility for innovative business models
• Channel-overarching performance campaigns
• Data-driven strategies and technical implementation

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to develop and execute effective online marketing strategies.

📋 Key Responsibilities

✅ Develop and implement cross-channel, performance-driven marketing strategies for lead generation and brand positioning in the B2B environment

✅ Scale digital campaigns across all relevant paid and owned channels, with a focus on LinkedIn, Google, and Meta

✅ Integrate marketing and sales efforts through systematic funnel and nurturing processes

✅ Develop and implement marketing technology to automate processes and make data-driven decisions

✅ Monitor and report on key performance indicators (KPIs) to drive continuous improvement

✅ Manage and coordinate internal and external marketing specialists

✅ Analyze market trends and competitors to identify new opportunities and optimize existing strategies

ASSUMPTION: This role requires a strong understanding of B2B marketing dynamics and the ability to adapt to changing market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital B2B marketing, with at least 2 years in a leadership or budget responsibility role

Required Skills:

• Expertise in managing paid media budgets and scaling performance campaigns
• Strong analytical skills and data-driven mindset
• Technical proficiency in marketing technology and tools
• Proven experience in developing and executing social media strategies
• Entrepreneurial mindset with a hands-on approach

Preferred Skills:

• Fluency in German and English
• Experience with CRM and funnel tools
• Knowledge of the business consulting industry

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving results through data-driven strategies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Crisis-safe workplace with future perspectives
• Self-managed work and own area of responsibility
• Work in a professional, stable, and sustainably thinking team
• Technical tools – Apple notebook and ergonomic workplace
• Fair and open communication through flat hierarchies and short decision paths
• Above-average and secure compensation
• Intensive onboarding
• Free hot and cold drinks, as well as fruit on site and many other benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for senior marketing roles in Germany. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: Small (11-50 employees)

Founded: 2015 (estimated based on LinkedIn profile)

Company Description:

• Holzhey-Consulting GmbH is a digital business consulting agency that focuses on process and structure consulting
• The company aims to help entrepreneurs achieve more with less time and effort by making their processes and structures easier to manage
• Holzhey-Consulting GmbH supports entrepreneurs in improving their processes, leadership, and digitalization to achieve the next level

Company Specialties:

• Process and structure consulting
• Digital transformation
• Lead generation and marketing strategy

Company Website: https://www.katjaholzhey.com/

ASSUMPTION: Holzhey-Consulting GmbH is a growing company that focuses on helping entrepreneurs improve their processes and structures through digital solutions.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the management team and may have supervisory responsibilities for marketing specialists

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects

Growth Opportunities:

• Potential to take on more responsibilities and grow within the marketing team
• Opportunity to work on diverse projects and gain experience in various aspects of marketing
• Possibility to contribute to the company's growth and expansion

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern and professional office space

Office Location(s): Mannheim, Baden-Württemberg, Germany

Geographic Context:

• Mannheim is a city in the southwest of Germany, located in the federal state of Baden-Württemberg
• The city is known for its vibrant cultural scene, historic architecture, and proximity to the Rhine River
• Mannheim offers a high quality of life, with numerous parks, museums, and recreational opportunities

Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work for specific tasks or projects

ASSUMPTION: The work environment at Holzhey-Consulting GmbH is professional, collaborative, and focused on driving results through data-driven strategies.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the management team to discuss the role, responsibilities, and expectations
• Case study or presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO or a member of the management team to discuss the fit and next steps

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven mindset
• Technical proficiency in marketing tools and technologies
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research the company and industry to demonstrate your understanding of the business and market trends

ATS Keywords: Online Marketing, B2B Marketing, Performance Campaigns, Lead Generation, Marketing Strategy, Data-Driven Strategies, Marketing Technology, Social Media Strategies, Analytical Skills, Budget Management, Team Coordination, Market Analysis, Funnel Processes, Customer Journey, Automation, Reporting

ASSUMPTION: The application process at Holzhey-Consulting GmbH is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Holzhey-Consulting GmbH uses a variety of marketing tools and technologies to streamline processes, improve efficiency, and drive results.

👔 Cultural Fit Considerations

Company Values:

• Fordern und Fördern (Challenge and Support)
• Ergebnisorientiert (Results-driven)
• Agil (Agile)
• Unkompliziert (Uncomplicated)

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative and data-driven work environment?
• Are you comfortable working in a fast-paced and dynamic setting?
• Do you have a proven track record of driving results through strategic thinking and analytical skills?

ASSUMPTION: Holzhey-Consulting GmbH values candidates who are results-driven, adaptable, and comfortable working in a collaborative and dynamic environment.

⚠️ Potential Challenges

• Managing a team of marketing specialists and coordinating external partners
• Balancing strategic planning and day-to-day execution
• Keeping up with industry trends and market changes
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: This role presents both strategic and tactical challenges that require strong leadership, adaptability, and a data-driven mindset.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a stronger emphasis on strategic thinking and data-driven decision-making
• This role requires a deeper understanding of B2B marketing dynamics and a stronger focus on lead generation and customer acquisition
• Career progression in this role may involve taking on more responsibilities within the marketing team or moving into a management or consulting role

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing team and the company as a whole.

📝 Sample Projects

• Developing and executing a cross-channel marketing campaign to generate leads for a new product launch
• Analyzing market trends and competitor activities to identify new opportunities and optimize existing strategies
• Implementing marketing automation tools to streamline processes and improve efficiency

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role and the importance of data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to marketing and how this role fits into the overall strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?
• How does the company measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These interview questions are designed to assess the company's marketing strategy, growth opportunities, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/holzhey-consulting/14418658-senior-online-marketing-experte-m-w-d
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research the company and industry to demonstrate your understanding of the business and market trends
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.