📌 Core Information
🔹 Job Title: (Senior) Online Marketing Manager Display Advertising (m/w/d)
🔹 Company: Axel Springer News Media National
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing performance-oriented marketing campaigns with a focus on display advertising
- Overseeing media buying through DSPs and GDN, with budget responsibility
- Analyzing campaign success and providing actionable recommendations
- Collaborating with other team members and departments, such as CRM, Business, and Data & Analytics
- Potential representation of other online marketing channels
- Steering external agencies, service providers, and partners as needed
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay updated with market trends and new tools.
📋 Key Responsibilities
✅ Planning, execution, and optimization of performance marketing campaigns with a focus on display advertising
✅ Media buying through DSPs and GDN, with budget responsibility
✅ Campaign success analysis and derivation of actionable recommendations
✅ Continuous market and competitor observation to identify trends and growth opportunities
✅ Close collaboration with other team members and departments, such as CRM, Business, and Data & Analytics
✅ Potential representation of other online marketing channels
✅ Steering of external agencies, service providers, and partners as needed
ASSUMPTION: The role may require occasional work on weekends or evenings to meet campaign deadlines or attend industry events.
🎯 Required Qualifications
Education: Completed degree in business or communication sciences, ideally with a marketing focus
Experience: Several years of relevant experience in a similar position, such as in an agency, marketing department, or as a freelancer
Required Skills:
- Proven experience in planning, executing, and optimizing performance marketing campaigns, with a focus on display advertising
- Familiarity with DSPs, DMPs, ad servers, and tag management tools
- Strong analytical skills and understanding of tracking and success control of marketing measures
- Excellent German language skills in writing and speaking
- Creativity and a strong understanding of journalistic products and paid content
Preferred Skills:
- Experience in working with external agencies, service providers, and partners
- Familiarity with the media landscape and trends in online marketing
- Strong communication and collaboration skills
ASSUMPTION: Candidates with additional language skills, such as English, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and performance)
Benefits:
- Various training opportunities, such as seminars, language courses, workshops, conferences, and lectures
- Flexible working hours
- Free lunch in the employee restaurant and other benefits, such as fitness studio discounts, job bike leasing, and BVG company ticket
- State-of-the-art offices with modern hardware and software, as well as the option to use a MacBook and iPhone for private use
- Modern campus with various services, such as a concierge service, medical center, bars, and restaurants
Working Hours: Full-time position (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. Actual compensation may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Media and Technology
Company Size: 10,001+ employees
Founded: 1946 (as a publishing house; Axel Springer SE was founded in 1985)
Company Description:
- Axel Springer is a media and technology company with a strong focus on digital content and classifieds
- The company is active in more than 40 countries and employs over 18,000 people worldwide
- Axel Springer empowers people to make free decisions for their lives through its diverse media brands and classifieds portals
Company Specialties:
- Publishing (print and online)
- Media (print, online, web-TV, brands, marketing)
- Classified ads
- Technology
Company Website: www.axelspringer.com
ASSUMPTION: Axel Springer is a large, established company with a strong focus on digital transformation and innovation.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Online Marketing
Work Arrangement: On-site, with potential for flexible working hours
Growth Opportunities:
- Potential career progression to a senior or management role within the online marketing team
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of online marketing
- Chance to collaborate with and learn from other departments, such as CRM, Business, and Data & Analytics
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art offices with various services and amenities
Office Location(s): Axel Springer Campus, Axel-Springer-Straße 65, 10969 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The office is located in the heart of Berlin, with easy access to public transportation and various amenities
- The city offers a high quality of life, with numerous cultural, recreational, and culinary options
Work Schedule: Full-time position (40 hours per week), with potential for flexible working hours
ASSUMPTION: The work environment at Axel Springer is dynamic, collaborative, and focused on digital innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Online Marketing
Key Assessment Areas:
- Relevant experience and skills in online marketing, with a focus on display advertising
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful online marketing campaigns you have managed, with a focus on display advertising
- Research Axel Springer and the company's online marketing efforts to demonstrate your enthusiasm and understanding of the business
ATS Keywords: Online Marketing, Display Advertising, Performance Marketing, Media Buying, DSP, DMP, Ad Server, Tag Management, Campaign Optimization, Market Analysis, CRM, Data Analytics, Team Collaboration, German Language Skills, Creativity
ASSUMPTION: The application process at Axel Springer is competitive, and candidates should be prepared to demonstrate their qualifications and enthusiasm for the role.
🛠️ Tools & Technologies
- DSPs (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- DMPs (e.g., BlueKai, Oracle Data Management Platform, Adobe Audience Manager)
- Ad servers (e.g., Google Ad Manager, AppNexus, Smart AdServer)
- Tag management tools (e.g., Google Tag Manager, Tealium, Ensighten)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Courage
- Curiosity
- Responsibility
- Fairness
- Trust
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and performance-focused
Self-Assessment Questions:
- How do you embody Axel Springer's company values in your daily work?
- Can you provide an example of a time when you identified a market trend or opportunity and capitalized on it?
- How do you approach working with external agencies, service providers, and partners?
ASSUMPTION: Axel Springer values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing a significant budget responsibility for media buying
- Collaborating with various departments and stakeholders to align marketing efforts
- Keeping up with the latest trends and tools in online marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Compared to other online marketing roles, this position has a stronger focus on display advertising and media buying
- This role requires a higher level of budget responsibility and campaign optimization skills
- Career progression in this role may lead to senior or management positions within the online marketing team
ASSUMPTION: This role offers unique opportunities for professional growth and development within the company.
📝 Sample Projects
- Development and execution of a targeted display advertising campaign to promote a new product launch
- Analysis of campaign performance data to optimize ad spend and improve ROI
- Collaboration with the CRM team to create targeted marketing lists and segments for display advertising campaigns
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the online marketing department?
- How does this role contribute to the overall marketing strategy and company goals?
- What are the most significant challenges facing the online marketing team currently, and how can this role help address them?
- What opportunities are there for professional growth and development within the company?
- How does Axel Springer support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Online Marketing Manager Display Advertising (m/w/d)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful online marketing campaigns you have managed, with a focus on display advertising
- Research Axel Springer and the company's online marketing efforts to demonstrate your enthusiasm and understanding of the business
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
