📌 Core Information
🔹 Job Title: Senior Online Marketing Manager (f/m/d)
🔹 Company: Clariness
🔹 Location: Berlin or Hamburg, Germany
🔹 Job Type: Full-time / Limited
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Berlin or Hamburg)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing nationwide digital marketing strategies focused on patient recruitment for clinical trials.
- Overseeing and optimizing campaigns across various digital channels to enhance performance and engagement.
- Collaborating with cross-functional teams to align marketing efforts with study goals and drive innovative approaches to patient recruitment.
- Analyzing campaign performance and using data insights to continually optimize campaigns.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously. Experience in the pharmaceutical industry or clinical trial sponsors is a plus but not required.
📋 Key Responsibilities
✅ Develop and implement high-level, results-driven nationwide digital marketing strategies focused on patient recruitment for clinical trials.
✅ Oversee and guide the creation, execution, and optimization of campaigns across digital channels including paid search, paid social, programmatic advertising, display networks, email marketing, and affiliate marketing.
✅ Conduct A/B testing and optimize digital assets for conversion rates.
✅ Develop and execute content strategies to promote clinical trials across websites, email marketing, and social media.
✅ Work closely with other teams and stakeholders to ensure marketing efforts align with study goals. Organize OKR brainstorming sessions with the team to develop and set online marketing objectives. Drive cross-functional goals and work with other departments to enhance performance.
✅ Lead large-scale analysis of campaign performance, focusing on patient engagement and conversion rates. Use data insights to continually optimize campaigns.
✅ Drive innovative approaches to patient recruitment by staying ahead of digital marketing trends, leveraging new tools, and implementing best practices to improve lead quality and recruitment efficiency.
ASSUMPTION: This role requires a hands-on approach to campaign management, strong analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in digital marketing with a proven track record of managing digital marketing channels and driving conversion-based campaigns.
Required Skills:
- Proven expertise in digital marketing, with a strong focus on paid advertising channels.
- In-depth knowledge of analytics tools such as Google Tag Manager, Google Analytics, and Tableau.
- Excellent communication, presentation, and project management skills.
- Highly organized with the ability to manage multiple projects simultaneously.
- Strong leadership skills with experience mentoring junior team members of marketers.
Preferred Skills:
- Expertise in SEO and content strategy.
- Experience working with pharma and clinical trial sponsors.
ASSUMPTION: Candidates with experience in the pharmaceutical industry or clinical trial sponsors may have an advantage in this role. However, a strong background in digital marketing and a willingness to learn the industry specifics are equally valuable.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
Benefits:
- Professional and personal development opportunities, including a personal development budget.
- Flexible working hours and mobile working.
- Regular team events and open feedback culture.
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely occasionally.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Germany. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Clariness operates in the pharmaceutical manufacturing industry, focusing on supporting clinical trials worldwide through patient recruitment, study feasibility, surveys, and retention.
Company Size: Clariness has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Clariness was founded in 2005 and has since grown into a global provider of online patient recruitment and retention services for clinical trials.
Company Description:
- Clariness is a global provider of online patient recruitment, retention, patient surveys, study feasibility, and site selection services for clinical trials.
- The company uses its ClinLife® technology platform to recruit patients efficiently, support investigative sites through the enrollment process, and accelerate clinical trial start-up timelines for sponsors.
- Clariness has a strong reputation for global expertise, cost-effective strategies, and reliable service delivery, with operational presence in more than 40 countries and nearly one million patients worldwide participating in its ClinLife® community.
Company Specialties:
- Patient recruitment
- Patient retention
- Study feasibility
- Site selection
- Site management
- Patient survey
- Clinical trials
- Study design
- Patient insights
- And clinical study
Company Website: http://www.clariness.com
ASSUMPTION: Clariness' focus on clinical trials and patient recruitment makes it an attractive option for candidates interested in the healthcare industry and digital marketing.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for leadership, strategic decision-making, and mentoring junior team members.
Reporting Structure: The Senior Online Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including clinical specialists and other marketing professionals.
Work Arrangement: This role is based in either Berlin or Hamburg, Germany, with the option for occasional remote work. The work arrangement is hybrid, with a focus on on-site collaboration and teamwork.
Growth Opportunities:
- As a senior role, this position offers opportunities for professional development and growth within the marketing department and the company as a whole.
- Candidates may have the opportunity to take on additional responsibilities, such as managing a team or leading specific projects, as they grow within the role.
- Clariness' global presence and diverse service offerings provide ample opportunities for career progression and expansion into new areas of interest.
ASSUMPTION: Candidates with strong leadership skills and a desire to grow within the company may find this role particularly appealing, as it offers a clear path for career advancement.
🌍 Location & Work Environment
Office Type: Clariness has offices in both Berlin and Hamburg, offering modern, collaborative workspaces designed to foster innovation and teamwork.
Office Location(s): Schillerstraße 44, Hamburg, Germany 22767 and Lättichstrasse 8a, Baar, Zug 6340, Switzerland
Geographic Context:
- Berlin and Hamburg are two of Germany's largest cities, offering vibrant cultural scenes, diverse neighborhoods, and ample opportunities for personal and professional growth.
- Both cities have well-established public transportation systems, making it easy to commute to and from work.
- Clariness' offices are centrally located, providing easy access to amenities, restaurants, and entertainment options.
Work Schedule: The work schedule is typically Monday through Friday, with core hours from 9:00 AM to 5:00 PM. However, Clariness offers flexible working hours and the option to work remotely occasionally.
ASSUMPTION: Candidates who enjoy working in a collaborative, dynamic environment and prefer an urban setting may find Clariness' office locations and work environment particularly appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or another senior leader
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical skills and data-driven decision-making
- Leadership and teamwork abilities
- Cultural fit and alignment with Clariness' values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills for this role.
- Be prepared to discuss specific examples of your campaign management experience, data analysis, and leadership skills during the interview.
- Research Clariness and the pharmaceutical industry to demonstrate your understanding of the company and its mission.
ATS Keywords: Digital Marketing, Campaign Management, A/B Testing, Content Strategy, SEO, Analytics Tools, Project Management, Leadership, Communication, Email Marketing, Social Media, Paid Search, Paid Social, Programmatic Advertising, Display Networks, Affiliate Marketing
ASSUMPTION: Clariness uses an Applicant Tracking System (ATS) to manage its recruitment process. Including relevant keywords in your resume and cover letter can help ensure your application is successfully screened by the ATS and reaches the hiring manager.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook, Instagram)
- Reddit
- TikTok
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
- Analytics tools (e.g., Google Tag Manager, Google Analytics, Tableau)
ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Clariness prioritizes the needs and well-being of patients above all else.
- Innovative: The company encourages creativity, continuous learning, and the exploration of new ideas to drive progress in clinical trial recruitment and retention.
- Collaborative: Clariness fosters a culture of teamwork, open communication, and mutual respect among its employees.
Work Style:
- Dynamic: Clariness operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive to new challenges and opportunities.
- Data-driven: The company relies on data and analytics to inform decision-making and optimize performance across all aspects of its operations.
- Patient-focused: Clariness' ultimate goal is to improve the lives of patients by accelerating the development and delivery of new treatments and therapies. Employees are expected to maintain a strong commitment to this mission.
Self-Assessment Questions:
- Do you share Clariness' commitment to improving the lives of patients through innovative digital marketing strategies?
- Are you comfortable working in a dynamic, data-driven environment that requires adaptability and continuous learning?
- Do you thrive in a collaborative work environment that prioritizes open communication and mutual respect?
ASSUMPTION: Candidates who align with Clariness' values and work style may find the company's culture and work environment particularly appealing and rewarding.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for candidates who prefer a more structured or linear work environment.
- Clariness operates in a highly regulated industry, with strict guidelines and compliance requirements. Candidates should be prepared to navigate these complexities and maintain a strong commitment to ethical and responsible business practices.
- The role may involve occasional travel to Clariness' global offices or industry events, which can be demanding for candidates who prefer a more sedentary or local work arrangement.
- As a senior role, this position may come with significant responsibilities and expectations for leadership, mentoring, and strategic decision-making. Candidates should be prepared to take on these challenges and grow within the role.
ASSUMPTION: Candidates who are adaptable, resilient, and committed to continuous learning may find these challenges to be opportunities for growth and development within the role.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique focus on the pharmaceutical industry and clinical trial recruitment, providing an opportunity to make a direct impact on patient health and well-being.
- Clariness' global presence and diverse service offerings provide ample opportunities for career progression and expansion into new areas of interest, setting it apart from more specialized or niche marketing roles.
- As a senior role, this position offers opportunities for leadership, strategic decision-making, and mentoring junior team members, distinguishing it from more junior or entry-level marketing positions.
ASSUMPTION: Candidates who are interested in the pharmaceutical industry and seeking a senior marketing role with a focus on patient recruitment and retention may find this position particularly appealing and well-suited to their career goals.
📝 Sample Projects
- Developing and implementing a nationwide digital marketing campaign to recruit patients for a Phase III clinical trial in Germany, with a focus on optimizing conversion rates and maximizing patient engagement across multiple digital channels.
- Conducting A/B testing on email marketing campaigns to improve open rates, click-through rates, and ultimately patient recruitment for a Phase II clinical trial in the United States.
- Collaborating with cross-functional teams to develop and execute a content strategy that promotes clinical trial awareness and education among target patient populations, with a focus on driving patient engagement and enrollment in clinical trials.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities that candidates may encounter in this role. The specific projects and tasks may vary depending on the candidate's skills, experience, and the company's current priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organizational hierarchy?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured and evaluated during this period?
- How does Clariness support the professional development and growth of its employees, particularly those in senior roles?
- What are the most challenging aspects of working in the pharmaceutical industry, and how does Clariness navigate these complexities to maintain a competitive edge in the market?
- How does Clariness foster a culture of innovation and continuous learning, and what opportunities are there for employees to contribute to the company's growth and success in this area?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills for this role.
- Prepare for the interview by researching Clariness and the pharmaceutical industry, and be ready to discuss specific examples of your campaign management experience, data analysis, and leadership skills.
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications for the role.
- If selected for an interview, be prepared to provide additional information or clarification as needed, and be open to discussing any concerns or questions you may have about the role or the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
