📌 Core Information
🔹 Job Title: (Senior) Online Marketing Manager (m/w/d)
🔹 Company: ENERTRAG SE
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing online marketing strategies to increase visibility and reach
- Planning and managing performance marketing campaigns across various channels
- Analyzing and optimizing marketing measures based on KPIs and data analysis
- Collaborating with other teams to ensure effective digital brand communication
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to continuously improve online marketing efforts and drive growth.
📋 Key Responsibilities
✅ Developing and implementing online marketing strategies to increase visibility and reach
✅ Planning and managing performance marketing campaigns across various channels (e.g., Google Ads, social media, display advertising)
✅ Analyzing and optimizing marketing measures based on KPIs and data analysis using tools like Google Analytics
✅ Collaborating with other teams (e.g., content, design, sales) to ensure consistent and effective digital brand communication
✅ Staying up-to-date with digital marketing trends and implementing innovative measures to optimize online strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization and prioritization skills to manage multiple projects and campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Business, or a related field
Experience: Proven experience (5+ years) in online marketing, with a focus on performance marketing and data analysis
Required Skills:
- Proven expertise in online marketing, with a strong focus on performance marketing and data analysis
- Excellent analytical and strategic thinking skills
- Strong proficiency in marketing tools (e.g., Google Analytics, Google Ads, social media platforms) and MS Office
- Fluency in German (C1 level) and excellent English communication skills
- Strong project management and organizational skills
Preferred Skills:
- Experience with SEO and SEA strategies
- Knowledge of the renewable energy industry
- Certifications in digital marketing (e.g., Google Analytics, Google Ads)
ASSUMPTION: Candidates with a proven track record in online marketing and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on experience and industry standards for mid-senior level marketing roles in Berlin)
Benefits:
- KiTa subsidy
- Job bike
- 30 days of vacation
- Workation opportunities
- Private pension plan with employer contribution
- Mobile working and flexible hours
- Health management, accident insurance, and fitness membership
- Team events
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Berlin, considering the required skills and experience for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Renewable energy and utilities
Company Size: Medium-sized (1,001-5,000 employees) with a flat hierarchy and a strong focus on collaboration and innovation
Founded: 1997, with over 20 years of experience in the renewable energy sector
Company Description:
- ENERTRAG is a leading provider of renewable energy services, focusing on wind, solar, biogas, and hydrogen production
- The company offers a full range of services, from project development and construction to technical operation and commercial management
- ENERTRAG is committed to sustainability and aims to create a fossil-free future by providing clean and reliable energy solutions
Company Specialties:
- Renewable energy
- Wind energy
- Hydrogen production
- Green hydrogen
- Project development
- Cooperation
- Technical operation
- Commercial operation
- Service and maintenance
- Onshore wind farms
- Repowering
- Hybrid power plants
- EPC
- Power plant operator
- System optimizer
- Energy supply
Company Website: www.enertrag.com
ASSUMPTION: ENERTRAG's focus on sustainability and innovation creates a dynamic work environment that values creativity and strategic thinking.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Head of Marketing and works closely with other marketing team members, as well as cross-functional teams (e.g., content, design, sales)
Work Arrangement: Hybrid, with a combination of on-site work at the Berlin office and remote work options
Growth Opportunities:
- Expanding responsibilities and team leadership opportunities as the company grows and enters new markets
- Cross-functional collaboration and learning opportunities within the marketing department and the company
- Professional development and training opportunities, including workshops, conferences, and online courses
ASSUMPTION: This role offers excellent growth potential for candidates looking to advance their careers in online marketing and digital strategy within the renewable energy industry.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with a collaborative and creative work environment
Office Location(s): Friedrichstraße 152, 10117 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a strong startup scene and a thriving tech industry
- The office is located in the heart of Berlin, close to public transportation and various amenities
- Berlin offers a high quality of life, with a rich cultural scene, numerous parks, and a diverse range of recreational activities
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a healthy work-life balance and cater to individual preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site or video call interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Analytical and strategic thinking skills
- Proven experience in online marketing and performance marketing
- Proficiency in marketing tools and data analysis
- Communication and teamwork skills
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of ENERTRAG's mission and values in your application materials
- Prepare for interview questions that focus on your analytical skills, marketing expertise, and cultural fit
ATS Keywords: Online Marketing, Performance Marketing, Data Analysis, SEO, SEA, Content Marketing, Digital Trends, Analytical Skills, Marketing Tools, Social Media Advertising, Strategic Thinking, Team Collaboration, Project Management
ASSUMPTION: The application process is designed to assess candidates' technical skills, cultural fit, and motivation for the role and the company's mission.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Social media platforms (e.g., Facebook Ads, LinkedIn Ads)
- MS Office (Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in online marketing and digital strategy roles.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Sustainability and responsibility
- Customer focus and excellence
- Integrity and respect
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on data-driven decision-making and continuous optimization
- Collaborative and creative team culture
- Flat hierarchy and open communication
- Flexible and results-oriented approach
Self-Assessment Questions:
- How do you stay up-to-date with digital marketing trends and implement innovative measures to optimize online strategies?
- Can you provide an example of a successful online marketing campaign you have managed, and how you measured its performance?
- How do you prioritize and manage multiple projects and campaigns simultaneously, and how do you ensure consistent and effective digital brand communication?
ASSUMPTION: ENERTRAG values candidates who are passionate about sustainability, innovative, and results-driven, with a strong focus on collaboration and teamwork.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational and prioritization skills
- Keeping up with the fast-paced and ever-changing digital marketing landscape, demanding continuous learning and adaptation
- Working in a dynamic and sometimes unpredictable start-up-like environment, requiring flexibility and resilience
- Balancing the need for data-driven decision-making with the need for creativity and innovation in online marketing strategies
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to thrive in this dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other online marketing roles, this position places a stronger emphasis on performance marketing and data analysis
- Within the renewable energy industry, ENERTRAG offers a unique combination of a dynamic and innovative work environment with a strong focus on sustainability and social responsibility
- Career progression in this role may involve expanding responsibilities, team leadership, or transitioning into other marketing or management roles within the company
ASSUMPTION: This role offers a unique blend of challenges, opportunities, and rewards for candidates looking to advance their careers in online marketing and digital strategy within the renewable energy industry.
📝 Sample Projects
- Developing and implementing a comprehensive online marketing strategy for ENERTRAG's renewable energy products and services, targeting both B2B and B2C audiences
- Managing and optimizing performance marketing campaigns across various channels, with a focus on maximizing ROI and minimizing CPA
- Collaborating with cross-functional teams to create and execute content marketing initiatives that strengthen ENERTRAG's brand presence and thought leadership in the renewable energy industry
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates can expect to face in this role.
❓ Key Questions to Ask During Interview
- How does ENERTRAG support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the overall organization?
- How does ENERTRAG foster a culture of innovation and continuous improvement, and what opportunities are there for candidates to contribute to this process?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how does ENERTRAG support new team members in achieving these goals?
- How does ENERTRAG approach work-life balance, and what flexible work arrangements are available for this role?
ASSUMPTION: These interview questions are designed to provide insight into the company culture, team dynamics, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of ENERTRAG's mission and values
- Prepare for interview questions that focus on your analytical skills, marketing expertise, and cultural fit
- If selected, be prepared to provide examples of your past work and discuss your approach to online marketing and digital strategy
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
