📌 Core Information
🔹 Job Title: (Senior) Online Marketing Manager (m/w/d) - SEA
🔹 Company: Project A Services GmbH & Co. KG
🔹 Location: Stuttgart, Baden-Württemberg, Germany
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Stuttgart office required)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and operational execution of Paid Media campaigns, focusing on SEA, Paid Social, and Affiliate Marketing
- International expansion and market penetration through effective SEA setups
- Data-driven analysis and optimization of campaigns to maximize ROAS and margins
- Continuous monitoring of internal KPIs, market trends, and competitor activities
- Evaluation of new technologies, tools, and platforms in the Paid Media landscape
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and operational excellence to drive international growth and improve campaign performance.
📋 Key Responsibilities
✅ Independent conception, implementation, management, and continuous development of Paid Media campaigns with a focus on SEA, Paid Social, and Affiliate Marketing
✅ Setup and implementation of effective SEA strategies for market penetration and product launches in 7 international markets
✅ In-depth data analysis and transformation of complex data into actionable insights to identify untapped potential
✅ Active monitoring of internal KPIs and competitor activities to inform strategic decision-making
✅ Budget optimization based on ROAS and margin goals
✅ Evaluation of new technologies, tools, and platforms in the Paid Media space
ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and operational execution to drive campaign performance and international growth.
🎯 Required Qualifications
Education: Completed degree in Marketing, Business Administration, or a comparable qualification
Experience: At least 5 years of relevant professional experience in performance marketing, ideally in the e-commerce sector
Required Skills:
- Proven expertise in strategic planning, operational implementation, and scaling of complex SEA campaigns
- Strong analytical skills and high numerical affinity
- Excellent command of German and English
- Strong problem-solving skills and initiative
- Routine use of Google Ads, Microsoft Ads, web analytics tools, bid management systems, and tracking solutions
Preferred Skills:
- Experience with additional Paid Channels such as Paid Social or Affiliate Marketing
ASSUMPTION: A strong background in performance marketing, particularly in SEA, is crucial for success in this role. Additionally, excellent analytical skills and a high level of initiative are essential.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated, based on experience level and market standards for Senior Marketing Managers in Germany)
Benefits:
- Short decision paths, open communication, and room for the implementation of own ideas
- Exciting areas of responsibility in an innovative and international working environment
- Modern workplace in the center of Stuttgart with optimal transport connections
- Team events, internal training, and continuing education opportunities
- Fresh fruit, smoothies, and sponsored lunch (3x per week) including TGIF-BBQ on the 300m² terrace
- Corporate benefits: high-quality special conditions from well-known manufacturers and brands
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market standards for Senior Marketing Managers in Germany, considering the required experience level and the location. Benefits are comprehensive and focus on employee well-being, professional development, and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals. Project A is one of the leading early-stage tech investors in Europe, supporting its portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting.
Company Size: 51-200 employees. As a mid-sized company, Project A offers a dynamic and agile working environment with ample opportunities for growth and impact.
Founded: 2012. Project A was founded in 2012 and has backed more than 100 startups, including Trade Republic, WorldRemit, sennder, KRY, Spryker, Catawiki, Unmind, and Voi.
Company Description:
- Project A is a leading early-stage tech investor in Europe, with offices in Berlin and London
- The venture capital firm supports its portfolio companies with a platform team of over 100 functional experts in key areas such as software and product development, data, brand, marketing, sales, and recruiting
- Project A has assets under management of over €1 billion and has invested in more than 100 startups since its founding in 2012
Company Specialties:
- Venture capital and seed funding
- E-commerce and online marketing
- Business plan development and entrepreneurship
- Product development and IT
- Human resources and business development
- Venture capital and risk capital
Company Website: https://www.project-a.com
ASSUMPTION: Project A's focus on supporting early-stage tech companies with a comprehensive platform team makes it an attractive employer for professionals seeking to make a significant impact in the tech industry.
📊 Role Analysis
Career Level: Senior. This role is suited for experienced marketing professionals seeking to leverage their expertise to drive international growth and improve campaign performance.
Reporting Structure: The Senior Online Marketing Manager reports directly to the Head of Marketing or a similar role within the partner company.
Work Arrangement: On-site, full-time. The role requires working on-site at the partner company's Stuttgart office.
Growth Opportunities:
- Expanding the Paid Media team and taking on a leadership role as the company grows
- Gaining experience in international market expansion and cross-functional collaboration
- Developing expertise in new Paid Media channels and technologies
ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and the development of new skills and expertise.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Stuttgart with optimal transport connections
Office Location(s): Julie-Wolfthorn-Straße 1, Berlin, 10115, DE (Project A's headquarters); the partner company's office in Stuttgart
Geographic Context:
- Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany
- The city is known for its vibrant tech scene, with a strong focus on e-commerce, automotive, and manufacturing industries
- Stuttgart offers a high quality of life, with a rich cultural scene, numerous parks, and a well-developed public transportation system
Work Schedule: Standard full-time work hours, with flexibility for remote work on an as-needed basis
ASSUMPTION: The modern, centrally located office in Stuttgart provides an ideal working environment for professionals seeking a dynamic and collaborative atmosphere.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role within the partner company
Key Assessment Areas:
- Strategic thinking and data analysis skills
- Operational excellence and attention to detail
- Cultural fit and alignment with company values
- Problem-solving skills and initiative
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Paid Media landscape and your ability to drive campaign performance
- Showcase your analytical skills and problem-solving approach through specific examples
ATS Keywords: Paid Media, SEA, Paid Social, Affiliate Marketing, Google Ads, Microsoft Ads, web analytics, bid management, tracking solutions, data analysis, strategic planning, operational implementation, international expansion, market penetration
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should focus on demonstrating their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Bid management systems (e.g., Acquisio, Marin Software)
- Tracking solutions (e.g., Google Tag Manager, Adobe Tag Manager)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Operational and detail-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working with complex data sets?
- Are you able to balance strategic thinking with operational excellence?
- Do you enjoy collaborating with cross-functional teams and contributing to a culture of continuous learning and improvement?
ASSUMPTION: Applicants should assess their fit with Project A's company values and work style to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple international markets and adapting Paid Media strategies to local contexts
- Keeping up with the fast-paced evolution of the Paid Media landscape and emerging technologies
- Balancing strategic planning and operational execution while maintaining a high level of performance
- Collaborating effectively with cross-functional teams and stakeholders within the partner company
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and demanding environment.
📈 Similar Roles Comparison
- This role focuses more on international market expansion and less on brand building compared to traditional Marketing Manager roles
- Paid Media expertise is crucial for success in this role, with a strong focus on data analysis and strategic planning
- Career progression in this role may lead to leadership positions within the Paid Media team or broader marketing functions
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEA strategy for the international launch of a new product
- Conducting a competitive analysis and identifying untapped potential in the Paid Media landscape for an existing market
- Optimizing Paid Social campaigns to improve ROAS and drive user acquisition for a mobile app
ASSUMPTION: Applicants should be prepared to discuss specific examples of their experience with Paid Media campaigns, data analysis, and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Project A support the growth and development of its employees?
- What are the most significant challenges facing the Paid Media team, and how can this role address them?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the key challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.project-a.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Project A, the partner company, and the Paid Media landscape
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
