Senior Online Marketing Manager (maternity cover)

📌 Core Information

🔹 Job Title: Senior Online Marketing Manager (maternity cover)

🔹 Company: Techland S.A.

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and managing advertising campaigns across multiple platforms
• Continuous optimization of campaigns to achieve better results and maximize ROI
• Data-driven analysis and reporting to provide actionable insights
• Collaboration with the marketing team to develop innovative strategies
• Proven track record in online marketing management with a focus on PPC campaigns

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on data analysis and optimization.

📋 Key Responsibilities

✅ Plan, set up, and manage advertising campaigns on platforms such as Google Ads, Meta Ads, X Ads, and PlayStation Ad Net

✅ Continuously test and improve campaigns to achieve better results and maximize ROAS/ROI

✅ Monitor campaign performance in real-time and prepare performance reports based on data from Google Analytics 4 and other analytics tools

✅ Provide data-driven recommendations and optimize audience segmentation and targeting

✅ Collaborate with the marketing team to brainstorm new growth strategies and tactics, and with marketing partners

ASSUMPTION: This role requires a high level of self-motivation, strong organizational skills, and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 2-3 years of experience as a Senior Online Marketing Manager, Senior PPC Manager, or related positions focusing on implementing and managing advertising campaigns

Required Skills:

• Proficient in working with various advertising platforms like Google and Meta Ads
• Proven track record of successful campaigns with diverse goals
• Advanced knowledge of Google Analytics 4 (GA4)
• Analytical mind with a passion for measuring data
• Strong project management and managerial skills
• Very good command of English

Preferred Skills:

• Experience with A/B testing and implementing innovative ideas
• Familiarity with the gaming industry

ASSUMPTION: Candidates with experience in managing large budgets and working with cross-functional teams will be at an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 18,000 gross per month, based on industry standards for a Senior Online Marketing Manager in Warsaw, Poland. Final compensation will be determined based on experience and qualifications.

Benefits:

• Private medical care
• Life insurance
• Pro-health campaigns
• Gifts for different occasions

Working Hours: Full-time position with flexible working hours

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Techland offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Techland is a leading video game company with over 30 years of experience in the gaming industry. They are known for creating iconic franchises like Call of Juarez and Dying Light, which have been played by millions of players worldwide.

Company Size: Techland has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Techland was founded in 1991 and has since grown into one of the biggest video game companies in Poland.

Company Description:

• Techland is committed to pushing the boundaries of game development and delivering unforgettable experiences to their players
• The company offers a wide array of benefits, an outstanding work atmosphere, and many opportunities for personal development
• Techland's state-of-the-art offices are filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw office)

Company Specialties:

• Computer games
• Video games
• Games development
• Multi-platform game engine
• Games publishing
• Console games

Company Website: Techland Job Offers

ASSUMPTION: Techland's focus on innovation, quality, and community engagement makes it an attractive employer for marketing professionals looking to make an impact in the gaming industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a minimum of 2-3 years of experience in online marketing management.

Reporting Structure: The Senior Online Marketing Manager reports directly to the Marketing Director and oversees a team of marketing professionals.

Work Arrangement: This is an on-site, full-time position with flexible working hours. The role may require occasional travel to Techland's headquarters in Wrocław or other offices.

Growth Opportunities:

• Techland offers a dedicated development budget for each employee, extra paid days for training and CSR, stable career paths, and extensive internal and external training opportunities
• The gaming industry is dynamic and ever-evolving, providing ample opportunities for career growth and development

ASSUMPTION: Candidates who demonstrate strong leadership skills and a commitment to professional development will have the best opportunities for growth within the company.

🌍 Location & Work Environment

Office Type: Techland's Warsaw office is located in the city center, offering a modern and collaborative work environment.

Office Location(s): ul. Inflancka 4C, Warszawa, mazowieckie 00-189, PL

Geographic Context:

• Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and numerous entertainment options
• The city is home to a thriving gaming industry, with numerous game development studios and events
• Warsaw offers a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours to accommodate the needs of the team and the campaigns being managed.

ASSUMPTION: Candidates who are comfortable working in a dynamic, fast-paced environment and can manage their time effectively will thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Director and other team members to discuss the candidate's experience, skills, and fit for the role
• Final interview with the CEO or another senior executive to discuss the candidate's long-term vision and goals

Key Assessment Areas:

• Campaign management and optimization skills
• Data analysis and reporting abilities
• Collaboration and communication skills
• Cultural fit and alignment with Techland's values

Application Tips:

• Highlight relevant experience and achievements in online marketing management, with a focus on PPC campaigns
• Demonstrate a strong understanding of the gaming industry and Techland's portfolio of games
• Showcase your ability to analyze data and provide actionable insights to drive campaign performance
• Prepare questions that demonstrate your interest in the role and the company

ATS Keywords: PPC, Google Ads, Meta Ads, X Ads, PlayStation Ad Net, Google Analytics 4, campaign optimization, data analysis, marketing strategy, gaming industry

ASSUMPTION: Techland's interview process is designed to assess the candidate's technical skills, cultural fit, and long-term potential within the company.

🛠️ Tools & Technologies

• Google Ads (Performance Max, Demand Gen, Video)
• Meta Ads (Facebook & Instagram)
• X Ads (formerly Twitter)
• PlayStation Ad Net (PlayStation Store)
• Google Analytics 4
• Various analytics and reporting tools

ASSUMPTION: Candidates should be comfortable working with a wide range of advertising platforms and analytics tools to effectively manage and optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Quality: Techland is committed to delivering high-quality games and experiences to their players
• Innovation: The company encourages creativity, experimentation, and continuous learning
• Community: Techland values the input and feedback of their players and fosters a sense of community around their games

Work Style:

• Collaborative: Techland encourages cross-functional collaboration and teamwork
• Data-driven: The company values data-informed decision-making and continuous improvement
• Adaptable: Techland's fast-paced environment requires employees to be flexible and adaptable to change

Self-Assessment Questions:

• Do you have a proven track record of successful online marketing campaigns in the gaming industry?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple campaigns simultaneously?
• Do you have strong analytical skills and a passion for data-driven decision-making?

ASSUMPTION: Candidates who align with Techland's values and work style will be the best fit for this role and the company's culture.

⚠️ Potential Challenges

• The gaming industry is highly competitive, with a constant need to innovate and adapt to new trends and platforms
• Managing large advertising budgets requires strong financial acumen and a focus on cost optimization
• The role may require occasional travel to Techland's headquarters in Wrocław or other offices, which could be challenging for candidates who prefer a fully remote work arrangement
• Warsaw's vibrant cultural scene and high quality of life may come with a higher cost of living compared to other cities in Poland

ASSUMPTION: Candidates should be aware of these potential challenges and consider how they might address them in their application and interview process.

📈 Similar Roles Comparison

• Unlike other senior marketing roles, this position focuses specifically on online marketing and advertising campaigns, with a strong emphasis on PPC management
• The gaming industry is unique in its focus on community engagement and player feedback, which may require a different approach to marketing compared to other industries
• Career progression in Techland may involve moving into a more specialized role within the marketing department or taking on a leadership position within the company

ASSUMPTION: Candidates should consider how their experience and skills align with the specific requirements of this role and the gaming industry as a whole.

📝 Sample Projects

• Developing and executing a comprehensive advertising strategy for a new game launch, including platform-specific campaigns and targeting
• Analyzing player data to identify trends and optimize targeting for re-engagement campaigns
• Collaborating with the marketing team to create and implement a seasonal marketing campaign, including in-game events and promotions

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the Senior Online Marketing Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Techland approach community engagement and player feedback in its marketing strategies?
• What opportunities are there for professional development and growth within the company?
• How does Techland support work-life balance for its employees?
• What are the biggest challenges facing the gaming industry in the next 5 years, and how does Techland plan to address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Techland Job Offers page
• Tailor your resume and cover letter to highlight your relevant experience and skills in online marketing management, with a focus on PPC campaigns
• Prepare for the interview by researching Techland's portfolio of games and the gaming industry as a whole
• Follow up with the hiring manager within a week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.