π Core Information
πΉ Job Title: Senior Online Marketing Manager (w/m/d)
πΉ Company: Arsipa GmbH
πΉ Location: Berlin, Germany
πΉ Job Type: Full-Time, Hybrid
πΉ Category: Business Consulting and Services
πΉ Date Posted: June 18, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site/Hybrid
π Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategy
- Close collaboration with Head of Growth for strategic decisions
- Executing marketing projects and campaigns
- Optimizing KPIs (CPL, CAC) for marketing campaigns
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on data-driven decision making.
π Key Responsibilities
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Develop and implement marketing strategy for the company
β
Collaborate with Head of Growth for strategic planning and decision-making
β
Execute marketing projects and campaigns, including Google Ads
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Optimize KPIs for marketing campaigns, such as CPL and CAC
β
Identify and integrate new marketing channels
β
Develop strategies to support daughter companies in customer acquisition
ASSUMPTION: This role requires a strong analytical mindset and the ability to work independently.
π― Required Qualifications
Education: Successfully completed degree, ideally with a quantitative focus, in economics, business, or a related field
Experience: 5-10 years of experience in online marketing, with a focus on Google Ads
Required Skills:
- Proven experience in managing Google Ads campaigns
- Strong analytical and problem-solving skills
- Excellent team collaboration and presentation skills
- Fluency in German (native level)
Preferred Skills:
- Experience in a similar role within a growing company
- Familiarity with SEO and content marketing
ASSUMPTION: Candidates with a background in digital marketing or a related field may be considered.
π° Compensation & Benefits
Salary Range: β¬60,000 - β¬80,000 per year (based on experience and performance)
Benefits:
- Structured onboarding with personal guidance
- Hybrid work arrangement (3 days in the office, 2 days remote)
- Central office location with modern facilities
- Kitchen with free snacks and drinks
- Regular team lunches and events
- Access to corporate benefits portal with exclusive discounts
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of working from home
ASSUMPTION: The salary range is based on industry standards for a senior marketing role in Berlin, with consideration for the candidate's experience and performance.
π Applicant Insights
π Company Context
Industry: Business Consulting and Services, focusing on Arbeitssicherheit, Arbeitsmedizin, and Umweltschutz
Company Size: Medium (501-1,000 employees), offering a structured and supportive work environment
Founded: 2020, with a focus on digital transformation and innovation in the work safety sector
Company Description:
- Arsipa GmbH is a German company specializing in Arbeitssicherheit, Arbeitsmedizin, and Umweltschutz
- The company aims to be a digital pioneer in the market, driving the transformation of work safety through digitalization and innovation
- Arsipa GmbH offers a comprehensive range of services, including consulting, training, and equipment, to support companies in ensuring the safety and health of their employees
Company Specialties:
- Arbeitssicherheit (Occupational Safety)
- Arbeitsmedizin (Occupational Medicine)
- Nachhaltigkeit (Sustainability)
- HR
- Finance
- Corporate Development
- Merger & Acquisition
Company Website: arsipa.de
ASSUMPTION: Arsipa GmbH is a growing company with a strong focus on digital transformation and innovation in the work safety sector.
π Role Analysis
Career Level: Senior, with the opportunity to grow within the company and take on more responsibilities
Reporting Structure: This role reports directly to the Head of Growth and works closely with other departments, such as HR, Finance, and Corporate Development
Work Arrangement: Hybrid, with 3 days in the office and 2 days remote, offering a good work-life balance
Growth Opportunities:
- Potential to take on more responsibilities and grow within the company
- Opportunity to work on strategic projects and contribute to the company's growth
- Possibility to gain experience in a dynamic and growing industry
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a focus on professional development and career advancement.
π Location & Work Environment
Office Type: Modern and centrally located in Berlin, with state-of-the-art facilities and amenities
Office Location(s): CharlottenstraΓe 4, Berlin, BE 10969, DE
Geographic Context:
- Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
- The office is located in the heart of Berlin, with easy access to public transportation and numerous amenities
- The city offers a wide range of housing options, from modern apartments to traditional buildings
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of working from home
ASSUMPTION: The work environment at Arsipa GmbH is dynamic, collaborative, and focused on digital innovation and growth.
πΌ Interview & Application Insights
Typical Process:
- Initial phone screening with Samira, Recruiter in the HR Team
- Video interview with Robert, Head of Growth
- On-site interview at the company's headquarters in Berlin
Key Assessment Areas:
- Analytical and problem-solving skills
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Research the company and industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Online Marketing, Google Ads, KPI Optimization, Strategic Planning, Marketing Campaigns, Team Collaboration, Presentation Skills, German Fluency
ASSUMPTION: The application process at Arsipa GmbH is thorough and designed to assess the candidate's skills, experience, and cultural fit.
π οΈ Tools & Technologies
- Google Ads
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the company's specific needs and preferences.
π Cultural Fit Considerations
Company Values:
- Innovation and digital transformation
- Collaboration and teamwork
- Customer focus and excellence
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on growth and innovation
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with others and contributing to a team's success?
- Are you passionate about digital innovation and transformation?
ASSUMPTION: Candidates who are a strong cultural fit for Arsipa GmbH will be enthusiastic about digital innovation, collaborative, and data-driven in their approach to work.
β οΈ Potential Challenges
- Working in a fast-paced and dynamic environment may require adaptability and flexibility
- The role may involve working with tight deadlines and managing multiple projects simultaneously
- The hybrid work arrangement may require strong self-motivation and time management skills
- The role may involve working with diverse teams and stakeholders, requiring excellent communication and collaboration skills
ASSUMPTION: These challenges are inherent to the role and can be managed effectively by a strong and motivated candidate.
π Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Growth Manager, with a focus on online marketing and KPI optimization
- Arsipa GmbH is a growing company, offering a dynamic and innovative work environment, compared to more established and traditional companies in the industry
- This role offers excellent growth opportunities and the chance to work on strategic projects, compared to more tactical or operational roles in the field
ASSUMPTION: This role is well-suited to candidates with experience in digital marketing or a related field, looking for a dynamic and growing work environment.
π Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Optimizing KPIs for marketing campaigns, including Google Ads, to improve ROI and reduce CAC
- Identifying and integrating new marketing channels, such as social media or influencer marketing, to expand the company's reach
ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Online Marketing Manager may be involved in, focusing on strategic planning, execution, and optimization.
β Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital transformation and innovation in the work safety sector?
- How does this role contribute to the company's growth and strategic objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and approach to employee development and growth.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Online Marketing Manager (w/m/d)
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your problem-solving skills and strategic thinking
- Prepare for behavioral and situational interview questions, focusing on your analytical and strategic thinking
- Research the company and industry to demonstrate your enthusiasm and understanding of the role
- Follow up with Samira, Recruiter in the HR Team, one week after submitting your application to confirm receipt and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.