Arsipa GmbH logo

Senior Online Marketing Manager (w/m/d)

Arsipa GmbH
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Online Marketing Manager (w/m/d)

πŸ”Ή Company: Arsipa GmbH

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Business Consulting and Services

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategy
  • Close collaboration with Head of Growth for strategic decisions
  • Executing marketing projects and campaigns
  • Optimizing KPIs (CPL, CAC) for marketing campaigns

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Develop and implement marketing strategy for the company

βœ… Collaborate with Head of Growth for strategic planning and decision-making

βœ… Execute marketing projects and campaigns, including Google Ads

βœ… Optimize KPIs for marketing campaigns, such as CPL and CAC

βœ… Identify and integrate new marketing channels

βœ… Develop strategies to support daughter companies in customer acquisition

ASSUMPTION: This role requires a strong analytical mindset and the ability to work independently.

🎯 Required Qualifications

Education: Successfully completed degree, ideally with a quantitative focus, in economics, business, or a related field

Experience: 5-10 years of experience in online marketing, with a focus on Google Ads

Required Skills:

  • Proven experience in managing Google Ads campaigns
  • Strong analytical and problem-solving skills
  • Excellent team collaboration and presentation skills
  • Fluency in German (native level)

Preferred Skills:

  • Experience in a similar role within a growing company
  • Familiarity with SEO and content marketing

ASSUMPTION: Candidates with a background in digital marketing or a related field may be considered.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and performance)

Benefits:

  • Structured onboarding with personal guidance
  • Hybrid work arrangement (3 days in the office, 2 days remote)
  • Central office location with modern facilities
  • Kitchen with free snacks and drinks
  • Regular team lunches and events
  • Access to corporate benefits portal with exclusive discounts

Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of working from home

ASSUMPTION: The salary range is based on industry standards for a senior marketing role in Berlin, with consideration for the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Business Consulting and Services, focusing on Arbeitssicherheit, Arbeitsmedizin, and Umweltschutz

Company Size: Medium (501-1,000 employees), offering a structured and supportive work environment

Founded: 2020, with a focus on digital transformation and innovation in the work safety sector

Company Description:

  • Arsipa GmbH is a German company specializing in Arbeitssicherheit, Arbeitsmedizin, and Umweltschutz
  • The company aims to be a digital pioneer in the market, driving the transformation of work safety through digitalization and innovation
  • Arsipa GmbH offers a comprehensive range of services, including consulting, training, and equipment, to support companies in ensuring the safety and health of their employees

Company Specialties:

  • Arbeitssicherheit (Occupational Safety)
  • Arbeitsmedizin (Occupational Medicine)
  • Nachhaltigkeit (Sustainability)
  • HR
  • Finance
  • Corporate Development
  • Merger & Acquisition

Company Website: arsipa.de

ASSUMPTION: Arsipa GmbH is a growing company with a strong focus on digital transformation and innovation in the work safety sector.

πŸ“Š Role Analysis

Career Level: Senior, with the opportunity to grow within the company and take on more responsibilities

Reporting Structure: This role reports directly to the Head of Growth and works closely with other departments, such as HR, Finance, and Corporate Development

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote, offering a good work-life balance

Growth Opportunities:

  • Potential to take on more responsibilities and grow within the company
  • Opportunity to work on strategic projects and contribute to the company's growth
  • Possibility to gain experience in a dynamic and growing industry

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a focus on professional development and career advancement.

🌍 Location & Work Environment

Office Type: Modern and centrally located in Berlin, with state-of-the-art facilities and amenities

Office Location(s): Charlottenstraße 4, Berlin, BE 10969, DE

Geographic Context:

  • Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
  • The office is located in the heart of Berlin, with easy access to public transportation and numerous amenities
  • The city offers a wide range of housing options, from modern apartments to traditional buildings

Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of working from home

ASSUMPTION: The work environment at Arsipa GmbH is dynamic, collaborative, and focused on digital innovation and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone screening with Samira, Recruiter in the HR Team
  • Video interview with Robert, Head of Growth
  • On-site interview at the company's headquarters in Berlin

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Strategic thinking and planning
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
  • Research the company and industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Online Marketing, Google Ads, KPI Optimization, Strategic Planning, Marketing Campaigns, Team Collaboration, Presentation Skills, German Fluency

ASSUMPTION: The application process at Arsipa GmbH is thorough and designed to assess the candidate's skills, experience, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Google Analytics
  • SEO tools (e.g., SEMrush, Ahrefs)
  • CRM software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the company's specific needs and preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and digital transformation
  • Collaboration and teamwork
  • Customer focus and excellence
  • Sustainability and responsibility

Work Style:

  • Dynamic and fast-paced
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Focused on growth and innovation

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced work environment?
  • Are you comfortable working with data and using it to drive decision-making?
  • Do you enjoy collaborating with others and contributing to a team's success?
  • Are you passionate about digital innovation and transformation?

ASSUMPTION: Candidates who are a strong cultural fit for Arsipa GmbH will be enthusiastic about digital innovation, collaborative, and data-driven in their approach to work.

⚠️ Potential Challenges

  • Working in a fast-paced and dynamic environment may require adaptability and flexibility
  • The role may involve working with tight deadlines and managing multiple projects simultaneously
  • The hybrid work arrangement may require strong self-motivation and time management skills
  • The role may involve working with diverse teams and stakeholders, requiring excellent communication and collaboration skills

ASSUMPTION: These challenges are inherent to the role and can be managed effectively by a strong and motivated candidate.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Digital Marketing Manager or Senior Growth Manager, with a focus on online marketing and KPI optimization
  • Arsipa GmbH is a growing company, offering a dynamic and innovative work environment, compared to more established and traditional companies in the industry
  • This role offers excellent growth opportunities and the chance to work on strategic projects, compared to more tactical or operational roles in the field

ASSUMPTION: This role is well-suited to candidates with experience in digital marketing or a related field, looking for a dynamic and growing work environment.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing strategy for a new product launch
  • Optimizing KPIs for marketing campaigns, including Google Ads, to improve ROI and reduce CAC
  • Identifying and integrating new marketing channels, such as social media or influencer marketing, to expand the company's reach

ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Online Marketing Manager may be involved in, focusing on strategic planning, execution, and optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for digital transformation and innovation in the work safety sector?
  • How does this role contribute to the company's growth and strategic objectives?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and approach to employee development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: Senior Online Marketing Manager (w/m/d)
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your problem-solving skills and strategic thinking
  • Prepare for behavioral and situational interview questions, focusing on your analytical and strategic thinking
  • Research the company and industry to demonstrate your enthusiasm and understanding of the role
  • Follow up with Samira, Recruiter in the HR Team, one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.