Senior Online Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: Senior Online Marketing Manager (w/m/d)

🔹 Company: Holzprofi24

🔹 Location: Offenbach am Main, Germany

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing social media strategies with a clear sales focus
• Planning and managing high-quality creatives for targeted audience engagement
• Overseeing community management and strategic influencer collaborations
• Analyzing campaign performance and implementing data-driven optimizations
• Continuously testing and innovating to stay ahead of trends
• Managing marketing budgets and coordinating internal and external resources

ASSUMPTION: This role requires a strong background in social media management and online marketing, with a focus on performance marketing. The ideal candidate will have experience in managing creatives and targeting specific audiences, as well as strong analytical skills and a strategic mindset.

📋 Key Responsibilities

✅ Developing and implementing social media strategies with a sales focus on platforms like Instagram, Facebook, Pinterest, and TikTok

✅ Planning, briefing, and managing high-quality creatives (texts, images, videos) for targeted audience engagement and increased reach, interaction, and conversion

✅ Overseeing community management, including active community engagement and strategic influencer collaborations

✅ Analyzing campaign performance, creating detailed reports, and implementing data-driven optimizations

✅ Conducting continuous A/B and multivariate testing along the entire funnel

✅ Performing in-depth target audience analyses and developing integrated marketing campaigns

✅ Monitoring current trends, identifying innovation potential, and testing new approaches

✅ Planning and managing marketing budgets, as well as coordinating internal and external resources

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills, as well as the ability to work effectively with both internal and external teams.

🎯 Required Qualifications

Education: Completed degree in marketing, communication, media, or a related field

Experience: At least 3 years of experience in social media management and online marketing, with a focus on performance marketing

Required Skills:

• Proven expertise in social media management and online marketing, with a focus on performance marketing
• Strong creative management skills and experience in targeting specific audiences
• Excellent analytical skills and proficiency in tools like Google Analytics and Meta Ads Manager
• Strong strategic thinking, creativity, and innovation
• Excellent German and English language skills
• Proven experience in project management and high levels of flexibility, result orientation, and self-motivation

Preferred Skills:

• Experience in the retail industry
• Knowledge of the German market

ASSUMPTION: Candidates with a background in e-commerce or a related field may also be considered. Relevant industry experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment
• Discounts on Holzprofi24 products

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in the German retail sector. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on garden and home improvement products

Company Size: Medium-sized company with 201-500 employees, offering a dynamic and collaborative work environment

Founded: 2004, with a strong focus on innovation and growth

Company Description:

• One of the largest online retailers in Germany, specializing in garden and home improvement products
• Offers a wide range of products, including garden wood, garden houses, saunas, terrace coverings, floor coverings, and garden play equipment
• Committed to providing excellent customer service and a seamless online shopping experience

Company Specialties:

• Garden wood
• Garden houses
• Saunas
• Terrace coverings
• Floor coverings
• Garden play equipment

Company Website: www.holzprofi24.de

ASSUMPTION: Holzprofi24 is a well-established company with a strong online presence and a commitment to innovation and growth. The company offers a dynamic and collaborative work environment, with opportunities for professional development and advancement.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the marketing team, as well as other departments such as sales and customer service

Work Arrangement: Full-time, with flexible hours and remote work options available. The role requires a strong presence in the office, with the opportunity to work from home occasionally

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on cross-functional projects and collaborate with other departments
• Access to professional development and training opportunities

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and collaborative environment, with the potential for growth and advancement within the marketing department. The ideal candidate will be a self-starter with strong analytical skills and a strategic mindset.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space, with state-of-the-art technology and amenities

Office Location(s): Offenbach am Main, Germany

Geographic Context:

• Offenbach am Main is located near Frankfurt, offering easy access to public transportation and cultural attractions
• The region is known for its vibrant tech and startup scene, as well as its strong retail industry
• The company is located in a modern and collaborative office space, with state-of-the-art technology and amenities

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and collaborative office environment, with the ability to work independently and manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss the role and assess skills and experience
• Final interview with the CEO to discuss long-term career goals and fit within the company

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and proficiency in relevant tools
• Creativity and innovation
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your approach to social media management and online marketing, as well as your experience with performance marketing
• Demonstrate your understanding of the German retail market and the company's products and services
• Prepare questions to ask the interviewer about the role and the company

ATS Keywords: Social Media Management, Online Marketing, Performance Marketing, Creative Management, Community Management, Influencer Collaboration, Campaign Analysis, Data Analysis, A/B Testing, Target Audience Analysis, Integrated Marketing Campaigns, Trend Observation, Budget Management, Project Management, German Language, English Language

ASSUMPTION: The application process for this role is competitive, and the ideal candidate will have a strong background in social media management and online marketing, with a focus on performance marketing. The ideal candidate will also be a strategic thinker with strong analytical skills and a creative approach to problem-solving.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, as well as the ability to learn new tools and adapt to changing technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and collaborative
• Results-driven and focused on continuous improvement
• Flexible and adaptable to change
• Committed to professional development and growth

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working independently and managing your time effectively?
• Do you have a strategic mindset and a creative approach to problem-solving?
• Are you committed to continuous learning and professional development?

ASSUMPTION: The ideal candidate will be a strong cultural fit with the company, with a dynamic and collaborative work style and a commitment to innovation and growth.

⚠️ Potential Challenges

• Managing a high volume of social media content and campaigns
• Keeping up with the latest trends and technologies in social media and online marketing
• Balancing the need for sales-focused campaigns with the desire to engage and build relationships with customers
• Managing a team of marketing professionals and coordinating with other departments

ASSUMPTION: The ideal candidate will be able to manage these challenges effectively, with strong project management skills and a strategic mindset.

📈 Similar Roles Comparison

• This role is similar to other senior online marketing manager positions in the retail industry, with a focus on social media management and online marketing
• However, this role is unique in its focus on the German market and the company's specific product offerings
• This role offers the opportunity to work in a dynamic and collaborative environment, with the potential for growth and advancement within the marketing department

ASSUMPTION: The ideal candidate will have experience in a similar role, with a strong background in social media management and online marketing. However, the ideal candidate will also be able to bring a unique perspective and approach to the role, given the company's specific product offerings and market focus.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch
• Analyzing campaign performance and optimizing for better results
• Managing a team of marketing professionals to execute a large-scale marketing campaign
• Identifying trends and opportunities in the German retail market and developing targeted marketing campaigns

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to bring a strategic and innovative approach to the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions during the interview process, demonstrating their interest in the role and their commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/holzprofi24/14477597-senior-online-marketing-manager-w-m-d
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and its products, as well as the role and its responsibilities
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.