Senior Organic SEO / AEO Lead - Part Time

📌 Core Information

🔹 Job Title: Senior Organic SEO / AEO Lead - Part Time

🔹 Company: Builder.ai - What would you Build?

🔹 Location: United States (Remote)

🔹 Job Type: Part-Time, Contractor

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a 12-month organic SEO roadmap
• Managing technical and content audits to identify quick wins
• Overseeing and briefing two SEO/content writers
• Creating evaluation loops for LLM (Large Language Model) content optimization
• Collaborating with cross-functional teams, including Growth Engineering and Paid Social

ASSUMPTION: This role requires a strategic mindset, strong technical SEO skills, and the ability to manage and mentor writers.

📋 Key Responsibilities

✅ Building a 12-month organic SEO roadmap with effort/impact scoring and sprint-ready tickets

✅ Running technical and content audits, and presenting top-10 quick wins within 30 days

✅ Managing and briefing two SEO/content writers, ensuring output aligns with Demo-/Product-/Programmatic strategies

✅ Creating LLM evaluation loops and iterating content accordingly

✅ Owning dashboards and KPIs, including organic SQLs, answer-box share, CWV score, and programmatic page velocity

✅ Reporting weekly to the VP of Growth and collaborating daily with Paid Social Lead and Growth-Engineering

ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 6+ years of hands-on SEO experience for B2B SaaS or tech marketplaces

Required Skills:

• Proven wins in at least two of the following: programmatic SEO, product-led SEO, featured-snippet/AEO capture, demo-led experience pages
• Deep technical chops (schema, CWV, JS rendering, edge SEO) and fluency with GSC, GA4, BigQuery, Screaming Frog/Sitebulb, Ahrefs/Semrush
• Comfortable managing writers and giving precise, data-backed feedback
• Story-teller who translates rankings into pipeline $, presenting clearly to execs

Preferred Skills:

• Experience localising content for multi-language sites or building knowledge-graph integrations

ASSUMPTION: Candidates should have a strong understanding of SEO best practices, particularly in the B2B SaaS space, and be comfortable working with data-driven insights.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Full-Time Equivalent) - ASSUMPTION: Based on market research for similar roles in the US

Benefits:

• Private Healthcare
• Discretionary Variable Pay or Commission Scheme
• Employee Stock Options
• Generous Paid Leave
• Trips Abroad

Working Hours: 20 hours per week - ASSUMPTION: Based on the job listing's description of a part-time role

ASSUMPTION: The salary range is an estimate based on market research for similar roles in the US. The actual salary may vary depending on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development - ASSUMPTION: Based on the company's description and specialties

Company Size: Medium (501-1,000 employees) - ASSUMPTION: Based on LinkedIn data

Founded: 2012 - ASSUMPTION: Based on LinkedIn data

Company Description:

• Builder.ai is an AI-powered composable software platform that enables every business and entrepreneur to become digitally powered.
• The company offers app building, enterprise software, no-code app development, and other services.
• Builder.ai has a global footprint with offices across EMEA, APAC, and the Americas.

Company Specialties:

• App Building
• Enterprise Software
• No Code App Development
• iOS, Android, and Progressive Web Apps
• Artificial Intelligence and Machine Learning
• Digital Transformation
• Cloud Computing, Intelligent Automation, and Cloud Optimization

Company Website: www.builder.ai

ASSUMPTION: Builder.ai is a well-established company in the software development industry, with a strong focus on AI and machine learning technologies.

📊 Role Analysis

Career Level: Senior - ASSUMPTION: Based on the job title and required experience

Reporting Structure: Reporting directly to the VP of Growth - ASSUMPTION: Based on the job description

Work Arrangement: Part-Time, Remote OK - ASSUMPTION: Based on the job listing

Growth Opportunities:

• Potential full-time offer or extended contract after a successful initial 3-month period
• Opportunities to work with a diverse, global team and contribute to the company's growth

ASSUMPTION: This role offers the opportunity to work with a dynamic team and contribute to the company's growth in the SEO and content marketing space.

🌍 Location & Work Environment

Office Type: Remote - ASSUMPTION: Based on the job listing

Office Location(s): United States - ASSUMPTION: Based on the job listing

Geographic Context:

• The United States offers a large talent pool and diverse market opportunities for Builder.ai.
• Working remotely allows for greater flexibility and work-life balance.
• The company's global presence enables collaboration with team members across different time zones.

Work Schedule: 20 hours per week - ASSUMPTION: Based on the job listing

ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while the company's global presence enables collaboration with a diverse team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment or case study
• Final interview with the VP of Growth

Key Assessment Areas:

• SEO expertise and technical skills
• Strategic thinking and roadmap development
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools like GSC, GA4, and Screaming Frog
• Research the company and its competitors to show your enthusiasm and industry knowledge

ATS Keywords: SEO, AEO, Technical SEO, Programmatic SEO, Product-Led SEO, Demo-Led SEO, Editorial SEO, Internal Linking, Site Architecture, Google Search Console, Google Analytics 4, BigQuery, Screaming Frog, Ahrefs, Semrush

ASSUMPTION: The application process may vary depending on the company's hiring needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• BigQuery
• Screaming Frog or Sitebulb
• Ahrefs or Semrush
• Looker
• Internal design and development resources

ASSUMPTION: The tools and technologies listed are based on the job description and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Experiment
• Collaborate
• Progress
• Challenge the status quo

Work Style:

• Data-driven
• Creative
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you enjoy experimenting with new SEO strategies and tools?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you thrive in a data-driven environment and enjoy analyzing performance metrics?

ASSUMPTION: Builder.ai values candidates who are data-driven, creative, and collaborative, with a strong desire to experiment and challenge the status quo.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, growing company
• Keeping up with the latest SEO trends and algorithm changes
• Balancing the need for quick wins with long-term SEO strategy
• Ensuring consistent communication and collaboration with remote team members

ASSUMPTION: The potential challenges listed are based on the job description and the nature of SEO work in a fast-paced, growing company.

📈 Similar Roles Comparison

• This role is unique in its focus on both traditional SEO and AI-powered answer engines (ChatGPT, Perplexity, Gemini, etc.)
• Unlike traditional SEO roles, this position requires a strong understanding of LLM (Large Language Model) optimization and programmatic SEO
• Career progression may involve moving into a full-time role or taking on additional responsibilities within the growth team

ASSUMPTION: This role is unique in its focus on AI-powered answer engines and requires a strong understanding of LLM optimization and programmatic SEO.

📝 Sample Projects

• Developing a programmatic template system for high-intent landing pages and interactive demos
• Optimizing content for ChatGPT, Perplexity, Gemini, and other AI-powered answer engines
• Creating a product use-case mapping strategy and building "how-to-build-X" hubs

ASSUMPTION: The sample projects listed are based on the job description and provide a sense of the types of initiatives the successful candidate will work on.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Builder.ai's organic SEO and how this role will help improve it?
• How does the growth team collaborate with other departments, such as product and engineering?
• What are the most significant challenges facing the SEO team currently, and how can this role address them?
• How does Builder.ai support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: The key questions listed are designed to help the candidate better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of relevant tools and platforms
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.