Senior Paid Marketing Manager

📌 Core Information

🔹 Job Title: Senior Paid Marketing Manager

🔹 Company: Help Scout

🔹 Location: Remote (USA, Canada, Australia, Finland, Ireland, Netherlands, Poland, United Kingdom, Denmark, Italy, Spain, Norway)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-13

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing, owning, and communicating paid marketing metrics
• Managing and optimizing always-on campaigns
• Experimenting with new paid channels
• Collaborating to enhance organic acquisition

ASSUMPTION: This role requires a strategic mindset, data-driven approach, and strong communication skills to succeed in a fast-paced, test-driven environment.

📋 Key Responsibilities

✅ Develop, own, and communicate paid marketing metrics, defining, tracking, and reporting out on key performance indicators to provide insights and recommendations to leadership

✅ Manage and optimize always-on campaigns, leading iteration of ad copy and creative assets, bidding strategies, and budget allocation to drive volume and gain efficiency in paid search and Google display network

✅ Experiment with new paid channels, identifying opportunities for new channel investments, driving alignment with leadership, launching campaigns, and creating the game plan for evaluating their performance

✅ Collaborate to enhance organic acquisition, partnering with content team, social producer, and SEO contractor to identify ways for paid and organic channels to work in harmony

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in paid media, with a strong focus on paid search and Google display network

Required Skills:

• Proven expertise in paid media, with a deep understanding of paid search and Google display network
• Strong analytical skills, with experience using Google Analytics, Google Tag Manager, and attribution tools
• Excellent verbal and written communication skills, with the ability to present performance insights and strategies to cross-functional teams and senior leaders
• Ability to work effectively in a lean team and with a modest budget

Preferred Skills:

• Experience with paid social, affiliate marketing, direct mail, or OOH
• Familiarity with A/B testing and rapid experimentation

ASSUMPTION: Candidates should have a scrappy, results-driven mindset and be comfortable working with ambiguity.

💰 Compensation & Benefits

Salary Range: $123,000 - $141,000 USD (based on national market data and company salary formula)

Benefits:

• Healthcare Coverage
• Wellness Resources

Working Hours: Full-Time (40 hours/week)

ASSUMPTION: The salary range is based on national market data and the company's salary formula, which considers the level and band of the role.

📌 Applicant Insights

🔍 Company Context

Industry: Help Scout is a B2B SaaS company specializing in customer support software, operating in the technology, information, and internet industry

Company Size: Medium (51-200 employees), providing a supportive and collaborative work environment with ample opportunities for growth and learning

Founded: 2011, with a strong focus on remote work and a commitment to balance between profit and purpose

Company Description:

• Help Scout is a customer support platform designed to help growing businesses delight more customers
• The company offers a range of features, including email and live chat with a personal touch, a shared inbox, a knowledge base, live chat, and customer experience tools
• Help Scout is trusted by over 12,000 customers in over 140 countries, including prominent brands like Buffer, GrubHub, AngelList, and Timbuk2

Company Specialties:

• Web applications
• Email
• Cloud
• Help desk
• Customer support
• Customer service
• Shared Inbox
• Knowledge Base
• Live Chat

Company Website: Help Scout

ASSUMPTION: Help Scout's commitment to balance between profit and purpose is evident in its status as a Certified B Corporation since 2019 and its pledge to contribute 1% of its equity back to the community.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the VP of Marketing and collaborating with various teams across the organization

Reporting Structure: Reports directly to the VP of Marketing, Kristen Bryant Smith

Work Arrangement: Remote solely, with the flexibility to work from anywhere within the approved remote location list

Growth Opportunities:

• Potential to expand the paid marketing team and take on a leadership role
• Chance to grow with the company as it continues to expand its customer base and product offerings
• Opportunity to work on high-impact projects and drive significant growth in paid marketing channels

ASSUMPTION: This role offers ample opportunities for growth and learning, given the company's commitment to employee development and its fast-paced, test-driven environment.

🌍 Location & Work Environment

Office Type: Remote solely, with no physical office location

Office Location(s): N/A (remote work only)

Geographic Context:

• Help Scout is a fully remote company, with employees located in over 115 cities worldwide
• The approved remote location list includes the United States, Canada, Australia, Finland, Ireland, Netherlands, Poland, United Kingdom, Denmark, Italy, Spain, and Norway
• Remote work offers flexibility and the opportunity to work from anywhere within the approved location list

Work Schedule: Full-Time (40 hours/week), with the flexibility to manage your own time and work from anywhere within the approved remote location list

ASSUMPTION: Remote work requires strong self-motivation, time management, and communication skills to succeed in a distributed team environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the Talent Acquisition team
• Behavioral and skills-based interviews with cross-functional team members
• Final interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Paid media expertise and strategic mindset
• Analytical skills and data-driven approach
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and skills-based interviews by practicing common marketing interview questions and researching Help Scout's products, services, and company culture
• Showcase your understanding of paid marketing metrics and your ability to communicate insights effectively
• Follow up with the Talent Acquisition team after each interview stage to express your interest and reiterate your qualifications

ATS Keywords: Paid Media, PPC, CPM, ROAS, Google Analytics, Google Tag Manager, Attribution Tools, Ad Copy, Creative Assets, Bidding Strategies, Budget Allocation, Paid Social, Affiliate Marketing, Direct Mail, OOH, Collaboration, Communication, Analytical Skills

ASSUMPTION: Help Scout uses an AI-assisted hiring platform called Brighthire as a notetaker and review tool to ensure a fair and transparent interview process.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• Attribution Tools
• Google Ads (Paid Search & Display Network)
• Paid Social Platforms (e.g., LinkedIn, Facebook, Instagram)
• Affiliate Marketing Platforms
• Direct Mail and OOH Providers

ASSUMPTION: The required tools and technologies may vary depending on the specific paid marketing channels and platforms used by the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Happy to Help: Help is our first name. We show up for others, not because we have to, but because we want to. We share knowledge and give freely by default, and operate with generosity and empathy for each other, our customers, and our community.
• Craft over Convention: Although it’s tempting to follow a well-worn path, we push ourselves to run beyond it — even when that sets us apart from our peers. We’re building a culture where it’s safe to be ambitious and hold each other to high standards. That’s why we obsess over the last 10%, because it shows up for our customers and the business in powerful ways.
• Progress not Perfection: The work of building a product, culture, and brand is never done – we ship our best effort, listen, iterate, then repeat. Seeking progress requires the vulnerability to be curious, humble, and hungry to learn. Great ideas can come from anywhere, so we share our work openly, welcome the perspective of others, and continuously search for what can be improved.
• Own the Outcome: Ownership is key to our collective success. We consider the impact on our team and our community before we act, and believe that trust and integrity are non-negotiable. To create a better future, our decisions are made with stakeholders today and ten years from now in mind.

Work Style:

• Collaborative and supportive, with a strong emphasis on open communication and cross-functional teamwork
• Fast-paced and test-driven, with a focus on continuous learning and improvement
• Remote-friendly, with a commitment to providing the resources and support needed for remote employees to succeed

Self-Assessment Questions:

• How do you embody the value of Happy to Help in your daily work?
• Can you provide an example of a time when you pushed yourself to run beyond the well-worn path, demonstrating the value of Craft over Convention?
• How do you approach seeking progress rather than perfection in your work, and how have you demonstrated this value in the past?

ASSUMPTION: Help Scout's company values are deeply ingrained in its culture and are used to guide decision-making, evaluate performance, and foster a positive work environment.

⚠️ Potential Challenges

• Managing a lean team and modest budget, requiring strong prioritization and resource allocation skills
• Working effectively in a remote, distributed team environment, with the potential for communication challenges and time zone differences
• Navigating a fast-paced, test-driven environment, with the need to adapt quickly to changing priorities and market conditions
• Balancing the need for data-driven decision-making with the ability to act on intuition and take calculated risks

ASSUMPTION: These potential challenges can be mitigated through strong communication, collaboration, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to related roles in the industry, this role places a greater emphasis on data-driven decision-making, strategic thinking, and cross-functional collaboration
• Help Scout's commitment to balance between profit and purpose sets it apart from competitors, with a focus on sustainability, social responsibility, and employee well-being
• Career paths in this role may vary depending on the individual's skills, interests, and the company's growth trajectory, with opportunities for growth and advancement in marketing, management, or other areas

ASSUMPTION: This role offers unique opportunities for growth and development, given Help Scout's commitment to employee development and its fast-paced, test-driven environment.

📝 Sample Projects

• Developing and executing a comprehensive paid marketing strategy to drive signups and expand brand awareness for a new product launch
• Optimizing paid search and Google display network campaigns to improve efficiency and reduce cost per acquisition
• Launching and managing a successful paid social media campaign to engage target audiences and drive conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic, data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees in this role?
• Can you describe the team structure and dynamics, and how does this role fit within the broader marketing organization?
• How does the company measure and track the success of its paid marketing efforts, and how does this role contribute to those metrics?
• What are the most significant challenges facing the paid marketing team, and how can this role help address them?
• How does the company foster a culture of collaboration and open communication, and how does this role contribute to that culture?

ASSUMPTION: These key questions help applicants better understand the role, the team, and the company, enabling them to make informed decisions about their fit and potential for success.

💼 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/helpscout/0b8209a7-9e56-43b1-bd7b-c6dc0eeb2707
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and skills-based interviews by practicing common marketing interview questions and researching Help Scout's products, services, and company culture
• Showcase your understanding of paid marketing metrics and your ability to communicate insights effectively
• Follow up with the Talent Acquisition team after each interview stage to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.