(Senior) Paid Marketing ManagerIn (w/m/d)

📌 Core Information

🔹 Job Title: (Senior) Paid Marketing Manager (w/m/d)

🔹 Company: O'Donnell Moonshine

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years (4+ years for Senior)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and managing paid advertising strategies primarily on Meta and Google
• Driving customer acquisition, revenue growth, and brand awareness through paid media channels
• Collaborating with cross-functional teams to create compelling ads and landing pages
• Analyzing campaign performance and optimizing based on data-driven insights
• Staying up-to-date with industry trends and testing new channels and techniques for growth

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication and project management skills. A background in performance marketing and experience with Meta and Google Ads are essential for success in this position.

📋 Key Responsibilities

✅ Developing and executing paid advertising strategies on Meta and Google

✅ Allocating budgets effectively to maximize ROAS, ROI, and performance KPIs

✅ Monitoring and analyzing campaign performance, identifying optimization opportunities, and implementing data-driven measures

✅ Conducting A/B tests for creatives, ad copy, and landing pages to improve performance

✅ Collaborating with content, design, and product development teams to create persuasive ads and landing pages

✅ Coordinating with cross-functional teams to align campaigns with broader marketing initiatives

✅ Monitoring market trends, new platforms, and competitor strategies for innovative marketing approaches

✅ Testing new ad formats, channels, and techniques to drive growth

✅ Evaluating and integrating automation tools, AI-driven optimization, and advanced analytics platforms

✅ Creating detailed performance reports with insights and actionable recommendations for stakeholders

✅ Tracking key metrics along the funnel (costs, engagement, performance) at campaign and segment levels

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, as well as the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: A degree in marketing, business, or a related field

Experience: At least 3 years of experience in performance marketing (4+ years for Senior), with a proven track record in managing and scaling paid advertising campaigns on Meta and Google

Required Skills:

• Native-level German and proficient English (B2) language skills
• Excellent project management skills
• Strong data analysis and optimization skills
• Creative problem-solving abilities
• Excellent communication and presentation skills
• High attention to detail and quality standards
• Ability to adapt quickly to changes and manage multiple priorities

Preferred Skills:

• Experience with Google Ads
• Knowledge of automation tools, AI-driven optimization, and advanced analytics platforms

ASSUMPTION: Strong language skills are essential for this role, as the candidate will be working in a bilingual environment and communicating with stakeholders across different teams and regions.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (gross, full-time), depending on experience and qualifications. This estimate is based on industry standards for marketing managers with 2-5 years of experience in the beverage manufacturing sector in Germany.

Benefits:

• Flexible working hours
• Home office option (2 days per week)
• 28 vacation days per year
• 10 days of workation per year
• Employee discount on O'Donnell products
• Corporate benefits
• 25% pension scheme subsidy
• Subsidy for public transport, Urban Sports Club, or JobRad

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage manufacturing. O'Donnell Moonshine specializes in producing high-quality, unique-tasting spirits with a focus on sustainability and authenticity.

Company Size: Medium-sized company with 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and collaboration.

Founded: 2014. O'Donnell Moonshine was founded with the mission to bring the rebellious spirit of moonshine into the modern world, offering consumers a unique and authentic drinking experience.

Company Description:

• O'Donnell Moonshine is a German-based company that produces a range of high-quality, unique-tasting spirits, including moonshine, whiskey, and liqueurs
• The company is committed to using only the finest ingredients and sustainable production methods to create spirits that are both delicious and responsible
• O'Donnell Moonshine is known for its iconic Mason Jar packaging and its commitment to preserving the traditions of moonshine production while innovating and adapting to modern tastes and trends

Company Specialties:

• Alcohol production and distribution
• Branding and design
• Sales and marketing
• Sustainability and corporate social responsibility
• Employee engagement and company culture

Company Website: http://www.odonnell.de

ASSUMPTION: O'Donnell Moonshine is a fast-growing, innovative company that values creativity, collaboration, and a strong work ethic. The company's commitment to sustainability and authenticity sets it apart in the beverage manufacturing industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers the opportunity to grow and develop within the marketing department and the company as a whole.

Reporting Structure: The Paid Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including content, design, and product development.

Work Arrangement: Hybrid. The role requires working on-site 3 days per week, with the option to work from home 2 days per week.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Paid Marketing Manager to take on additional responsibilities or move into a leadership role
• The company offers regular training and development opportunities to help employees grow and advance in their careers
• O'Donnell Moonshine encourages a culture of innovation and continuous learning, providing employees with the chance to explore new areas of interest and develop new skills

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing company with a strong focus on innovation and sustainability. The company's commitment to employee development and growth makes it an attractive choice for career-minded individuals looking to advance in their marketing careers.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Zimmerstraße 16, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences
• Berlin is well-connected by public transportation, making it easy to commute to and from the office

Work Schedule: Full-time, with flexible working hours and the option to work from home 2 days per week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and a member of the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Data analysis and optimization skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving abilities and creativity

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data analysis and optimization, as well as your experience with paid advertising campaigns
• Demonstrate your understanding of the O'Donnell Moonshine brand and its unique value proposition

ATS Keywords: Paid advertising, Meta, Google Ads, data analysis, campaign optimization, project management, marketing, beverage manufacturing, German language skills, English language skills

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, as well as their cultural fit and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The tools and technologies listed are essential for success in this role and are commonly used in the marketing industry. Familiarity with these tools is expected, and proficiency is preferred.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Sustainability and responsibility
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and inclusive
• Flexible and adaptable
• Focused on continuous learning and growth

Self-Assessment Questions:

• Do you share O'Donnell Moonshine's commitment to innovation, sustainability, and excellence?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to changes quickly?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you passionate about data analysis and optimization, and do you have a proven track record of driving results through paid advertising campaigns?

ASSUMPTION: Cultural fit is an essential aspect of the hiring process for this role, as O'Donnell Moonshine values a strong, cohesive team culture that aligns with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management skills and the ability to prioritize effectively
• Working in a fast-paced, dynamic environment that may require quick decision-making and adaptability
• Balancing the need for data-driven optimization with the desire to test new channels and techniques for growth
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills

ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate with excellent communication, project management, and data analysis skills.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on data analysis and optimization, as well as a strong focus on paid advertising campaigns
• In the beverage manufacturing industry, this role is unique in its focus on Meta and Google Ads, as well as its commitment to innovation and sustainability
• Career progression in this role may involve moving into a leadership or management position within the marketing department or the company as a whole

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing company with a strong focus on innovation and sustainability. The company's commitment to employee development and growth makes it an attractive choice for career-minded individuals looking to advance in their marketing careers.

📝 Sample Projects

• Developing and executing a comprehensive paid advertising strategy for a new product launch, including budget allocation, creative development, and performance optimization
• Conducting a competitive analysis of paid advertising strategies in the beverage manufacturing industry and identifying opportunities for differentiation and growth
• Creating and implementing a data-driven approach to A/B testing for creatives, ad copy, and landing pages, with a focus on improving performance and conversion rates

ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities that the Paid Marketing Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the overall success of the marketing department and the company as a whole?
• How does O'Donnell Moonshine support the professional development and growth of its employees, and what opportunities are there for advancement within the marketing department or the company?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated over time?
• How does O'Donnell Moonshine foster a culture of innovation and creativity, and what opportunities are there for me to contribute to and shape the company's unique brand identity and value proposition?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company, as well as to assess the candidate's fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your data analysis and optimization skills, as well as your experience with paid advertising campaigns
• Prepare for your interview by researching O'Donnell Moonshine's brand and unique value proposition, as well as the beverage manufacturing industry and the competitive landscape
• If applicable, be prepared to present examples of your work and discuss your approach to data-driven marketing strategies
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.