Senior Paid Search Consultant

📌 Core Information

🔹 Job Title: Senior Paid Search Consultant

🔹 Company: Online Marketing Gurus

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing Paid Digital strategy execution for key channel clients
• Managing campaigns across Google Search, Google Shopping, YouTube Ads, and Bing Ads
• Collaborating with the PPC Lead to drive strategic enhancements in OMG's SEM service offering
• Ensuring high client service standards and exceptional communication

ASSUMPTION: This role requires a balance of technical expertise and strong client management skills. The ideal candidate will have a proven track record in Paid Search and be comfortable working in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Oversee the execution of Paid Digital strategy for key channel clients within the specified timeframe, following best practices established by OMG

✅ Implement and advance Account Development Plans (ADPs) and client strategies to ensure continued growth and success of clients

✅ Collaborate with the PPC Lead to refine OMG's technical best practices and drive strategic enhancements in the SEM service offering

✅ Handle end-to-end campaign management with best practice campaign set-up and optimizations

✅ Deliver exceptional communication both internally and externally, meeting high client service standards

✅ Conduct performance optimization for clients and present back learnings from industry events

ASSUMPTION: The role involves a mix of hands-on campaign management and strategic planning. Strong organizational skills and the ability to multitask are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Digital Media, or a related field

Experience: Minimum 3-4 years of experience in Paid Search, with a focus on Search ads (Google, Facebook, Bing, etc.)

Required Skills:

• AdWords certification (AdWords Fundamentals & AdWords Search)
• Experience managing large budgets and campaigns across multiple digital advertising channels
• Strong written and verbal communication skills
• Excellent research and analytical skills
• Excellent time management

Preferred Skills:

• Knowledge of SEO and digital marketing concepts
• Experience with Facebook ads manager and business manager

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and certifications may be considered equivalent. Familiarity with SEO and digital marketing concepts is highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Paid Search Consultant in Sydney, the estimated salary range is AU$80,000 - AU$120,000 per annum. This range takes into account the candidate's experience level and the company's size and success.

Benefits:

• Career Development and Training Programs
• Pet-friendly and vibrant office
• Barista style coffee
• Social events - gourmet lunches, social drinks

Working Hours: Full-time position with standard business hours, Monday to Friday. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Online Marketing Gurus (OMG) is an award-winning leading digital marketing agency specializing in SEO, PPC, Paid Social, and more. They have locations in Australia, USA, UAE, and Singapore.

Company Size: With 51-200 employees, OMG offers a mid-sized agency environment where employees can make a significant impact while enjoying the benefits of a larger organization.

Founded: OMG was founded in 2012 by Andrew Raso and Mez Homayunfard, with the purpose of offering a trustworthy service in an industry dominated by black-hat practices.

Company Description:

• OMG has over 200+ Growth Gurus who are certified experts in every channel, platform, and marketing methodology.
• The company's evidence-based performance marketing framework helps over 1000+ businesses every month.
• OMG's very own Gurulytics, an industry-first reporting app, provides clients with instant reporting, insights, and results to grow their business faster.

Company Specialties:

• Online marketing
• SEO
• SEM
• Digital marketing
• Facebook marketing
• Google
• AdWords
• Social media marketing
• Content marketing
• Remarketing
• Retargeting
• Google ads
• Landing Pages
• Content Marketing
• CRO
• Content Strategy
• Google Shopping
• Bing Ads
• Website Design
• Website Development
• and Link Building

Company Website: https://www.onlinemarketinggurus.com.au/

ASSUMPTION: OMG's focus on transparency, data, and innovation sets it apart in the digital marketing industry. Their commitment to helping businesses grow through evidence-based performance marketing is a significant advantage for clients.

📊 Role Analysis

Career Level: This role is at the senior level, with opportunities for growth and advancement within the company.

Reporting Structure: The Senior Paid Search Consultant will report directly to the PPC Lead and work closely with other Growth Gurus and client teams.

Work Arrangement: This is an on-site position, with the opportunity for flexible working arrangements based on individual needs and team requirements.

Growth Opportunities:

• Progression to a leadership or management role within the Paid Search team
• Expansion into other digital marketing channels or specializations
• Opportunities to work on high-profile client accounts and drive strategic initiatives

ASSUMPTION: OMG's commitment to employee development and growth makes this an excellent opportunity for a motivated and ambitious candidate looking to advance their career in digital marketing.

🌍 Location & Work Environment

Office Type: OMG's Sydney office is a vibrant, pet-friendly space that fosters collaboration and creativity.

Office Location(s): 127 Alexander St, Crows Nest, New South Wales 2065, AU

Geographic Context:

• Sydney is Australia's largest city and a major hub for business, finance, and culture.
• The Crows Nest neighborhood is a bustling, multicultural area with a mix of residential and commercial properties.
• The office is conveniently located near public transportation, shopping, and dining options.

Work Schedule: Standard business hours, Monday to Friday, with the opportunity for flexible working arrangements.

ASSUMPTION: OMG's office environment is designed to encourage collaboration, creativity, and productivity. The company's commitment to work-life balance and employee well-being is evident in their office design and policies.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• In-depth interview with the PPC Lead and/or other team members
• Final interview with the Head of Paid Media or another senior team member

Key Assessment Areas:

• Technical expertise in Paid Search and digital marketing
• Client management and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with OMG's values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on Paid Search and digital marketing
• Tailor your cover letter to demonstrate your understanding of the role and your fit with OMG's culture
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and client management experience

ATS Keywords: Paid Search, PPC, Google Ads, Bing Ads, YouTube Ads, Campaign Management, SEO, Digital Media, Communication, Analytical Skills, Time Management, Budget Management, Client Strategy, Performance Optimization, Collaboration, Research

ASSUMPTION: OMG's interview process is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their experience and achievements in detail and demonstrate their understanding of OMG's values and approach to digital marketing.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• YouTube Ads
• Facebook Ads Manager
• Gurulytics (OMG's proprietary reporting app)
• Google Analytics
• SEMrush or similar SEO tools

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Data-driven approach
• Innovation
• Client-focused
• Collaboration

Work Style:

• Fast-paced and dynamic environment
• Strong focus on client service and results
• Collaborative and supportive team culture
• Opportunities for growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with large budgets and managing multiple client accounts?
• Do you have strong communication skills and the ability to build and maintain client relationships?
• Are you committed to a data-driven approach and continuous learning?

ASSUMPTION: OMG's culture is characterized by a strong commitment to client service, data-driven decision-making, and continuous innovation. Candidates should be comfortable working in a fast-paced, collaborative environment and be committed to OMG's values.

⚠️ Potential Challenges

• Managing multiple client accounts and campaigns simultaneously
• Keeping up with industry trends and best practices in Paid Search
• Balancing technical expertise with strong client management skills
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: The Senior Paid Search Consultant role presents unique challenges that require a balance of technical expertise, strong communication skills, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Senior Paid Search Consultant roles, this position offers a unique blend of technical expertise and client management responsibilities
• OMG's focus on data-driven decision-making and continuous innovation sets it apart from other digital marketing agencies
• This role offers opportunities for growth and advancement within the company, with a clear path to leadership or management positions

ASSUMPTION: While similar roles may exist in other digital marketing agencies, OMG's unique approach to Paid Search and commitment to client service make this an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive Paid Search strategy for a new client, including keyword research, ad copy creation, and landing page optimization
• Conducting a thorough audit of an existing Paid Search campaign and implementing strategic enhancements to improve performance and reduce costs
• Managing a large-scale Paid Search campaign for an e-commerce client, with a focus on maximizing ROI and driving sales growth

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Senior Paid Search Consultant at OMG. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the range of industries and verticals I might work with?
• How does OMG support the professional development and growth of its team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OMG measure the success of its Paid Search campaigns, and what are the key performance indicators (KPIs) I should focus on?
• What is the team structure and dynamic like within the Paid Search team, and how does this role fit into the broader organization?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for growth and development. Candidates should tailor their questions to demonstrate their understanding of the role and their fit with OMG's values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in Paid Search and digital marketing
• Write a cover letter that demonstrates your understanding of the role and your fit with OMG's culture
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and client management experience
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.