Senior Paid Search Executive

📌 Core Information

🔹 Job Title: Senior Paid Search Executive

🔹 Company: Visualsoft

🔹 Location: Stockton-on-Tees, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Hybrid (Manchester, Newcastle, or Stockton-on-Tees)

🚀 Job Overview

Key aspects of this role include:

• Managing Paid Search campaigns across multiple clients
• Delivering high-quality work and continuous improvement in client results
• Collaborating with clients and internal teams to understand business goals and objectives
• Analyzing data and providing insights to drive campaign performance
• Staying up-to-date with industry trends and best practices

ASSUMPTION: This role requires a strong understanding of Paid Search and digital marketing, as well as excellent communication and workload management skills. Proficiency in Microsoft Office applications is also essential.

📋 Key Responsibilities

✅ Manage Paid Search campaigns across a range of clients, focusing on delivering high-quality work and continuous improvement in client results

✅ Gather data, generate reports, and carry out advanced performance analysis to ensure accuracy and identify trends

✅ Understand trends in results data, provide commentary and actions, and investigate variances in results

✅ Review and suggest changes to tactics based on current performance and impact on campaign goals and KPIs

✅ Forecast potential delivery and meet KPIs for all clients

✅ Work closely with clients to understand their business, goals, and objectives by immersing yourself in their business

✅ Respond to briefs on time and to specification, and support the paid search contribution to client meetings

✅ Maintain strong relationships with clients, relevant teams, and suppliers at the appropriate level

✅ Share good work, insight, and industry developments with the wider PPC team

ASSUMPTION: The role involves a mix of independent work and collaboration with clients and internal teams. Strong communication and organizational skills are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in Paid Search or a related role

Required Skills:

• Strong knowledge of Paid Search and digital marketing
• Excellent communication skills, both written and verbal
• Strong workload management and prioritization skills
• Proficiency in Microsoft Word, Excel, and PowerPoint

Preferred Skills:

• Experience with Google Ads and other Paid Search platforms
• Familiarity with data analysis tools (e.g., Google Analytics)
• Knowledge of eCommerce and online retail

ASSUMPTION: While a degree in a related field is preferred, Visualsoft values relevant experience and skills over formal education. Candidates with a strong portfolio and relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for mid-senior level Paid Search roles in the UK)

Benefits:

• Unlimited paid holidays
• Medicash Cash Plan
• Employee Assistance Programme
• Great working environments (Stockton-on-Tees and Manchester offices are dog-friendly)
• High-performance MacBook
• VS Perks (monthly treats on the company)
• Free breakfast, fruit, hot and cold drinks, and protein shakes
• Friday afternoon drinks
• Pension scheme
• Cycle to work scheme
• Discounts across Visualsoft brands
• Regular team social events
• Training and development opportunities

Working Hours: Full-time, hybrid role with a flexible work arrangement. Core hours are 9:00 AM - 5:30 PM, Monday to Friday.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Visualsoft is a tech-powered commerce agency specializing in eCommerce, web design, and digital marketing. They connect brands to customers through website development and digital marketing strategies.

Company Size: Visualsoft has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Visualsoft was founded in 1998 and has since grown to become one of the UK's leading eCommerce providers.

Company Description:

• Visualsoft offers expert website development and powerful digital marketing strategies
• They connect brands to customers wherever they search, shop, and scroll
• Visualsoft has been around since the dawn of .com and has honed its craft in commerce solutions designed to inspire and enable some of the UK's biggest brands to be open on every channel

Company Specialties:

• eCommerce
• Web Design
• Website Redesign
• Bespoke Web Development
• Search Engine Optimisation (SEO)
• Online Marketing
• PPC (Pay-Per-Click)
• Affiliate Marketing
• mCommerce
• Email Marketing
• Conversion Rate Optimisation

Company Website: http://www.visualsoft.co.uk

ASSUMPTION: Visualsoft's focus on eCommerce and digital marketing makes this role an excellent fit for candidates interested in these fields. The company's size provides opportunities for growth and collaboration, while its longevity indicates stability and experience.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: The Senior Paid Search Executive will report directly to the Head of PPC and work closely with clients and internal teams.

Work Arrangement: This is a hybrid role, with the option to work from the Stockton-on-Tees, Manchester, or Newcastle offices. The role requires a mix of independent work and collaboration with clients and internal teams.

Growth Opportunities:

• Progression within the PPC team or other departments within Visualsoft
• Expanding skills and knowledge in Paid Search and digital marketing
• Potential to work on high-profile client campaigns and contribute to the company's growth

ASSUMPTION: This role offers opportunities for career growth and development within Visualsoft's PPC team and other departments. Candidates should be proactive and eager to learn and grow in their role.

🌍 Location & Work Environment

Office Type: Visualsoft has offices in Stockton-on-Tees, Manchester, and Newcastle. The Stockton-on-Tees and Manchester offices are dog-friendly.

Office Location(s): Visualsoft House, PRINCES WHARF, Stockton-on-Tees, Cleveland TS17 6QY, GB; 71 Grey Street, Newcastle upon Tyne, England NE1 6EF, GB

Geographic Context:

• Stockton-on-Tees is located in the North East of England, with a population of approximately 80,000
• Newcastle upon Tyne is a larger city with a population of around 280,000, located approximately 30 miles south of Stockton-on-Tees
• Manchester is a major city in the North West of England, with a population of over 500,000, located approximately 120 miles south-west of Stockton-on-Tees

Work Schedule: Full-time, with core hours of 9:00 AM - 5:30 PM, Monday to Friday. The role may require occasional flexibility to meet client needs.

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance. Candidates should be comfortable working independently and collaborating with clients and internal teams in an office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study
• Final interview with the Head of PPC and/or other members of the PPC team

Key Assessment Areas:

• Understanding of Paid Search and digital marketing
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Ability to work independently and manage workload

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in Paid Search and digital marketing
• Include specific examples of your achievements and the impact you've made in previous roles
• Demonstrate your understanding of Visualsoft's business and the role's requirements
• Prepare questions to ask during the interview to show your interest in the role and company

ATS Keywords: Paid Search, PPC, Digital Marketing, Data Analysis, Performance Analysis, Communication, Client Management, Relationship Building, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Workload Management, Prioritisation, Insight Sharing, Trend Analysis, Forecasting

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs. Candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Ambitious

Work Style:

• Results-driven
• Data-informed
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you have a strong understanding of Paid Search and digital marketing?
• Are you comfortable working independently and managing your workload?
• Do you thrive in a collaborative environment and enjoy working with clients and internal teams?
• Are you eager to learn and grow in your role?

ASSUMPTION: Visualsoft values candidates who are passionate about digital marketing, eager to learn, and committed to delivering high-quality work for their clients. Candidates should be comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously may be challenging for candidates new to the role
• Keeping up with industry trends and best practices may require ongoing learning and development
• Occasional flexibility may be required to meet client needs
• Working in a hybrid environment may present unique challenges, such as maintaining communication and collaboration with remote team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and development, and effective communication and collaboration with clients and internal teams.

📈 Similar Roles Comparison

• This role is similar to other Senior Paid Search Executive or PPC Manager roles in the digital marketing industry
• However, Visualsoft's focus on eCommerce and its unique offering of expert website development and digital marketing strategies set it apart from other agencies
• Candidates should consider their career goals and the opportunities for growth and development within Visualsoft when comparing this role to similar positions

ASSUMPTION: While this role is similar to other Senior Paid Search Executive or PPC Manager roles, Visualsoft's unique focus on eCommerce and its comprehensive digital marketing services make it an attractive option for candidates interested in these fields.

📝 Sample Projects

• Managing a Paid Search campaign for an eCommerce client, with a focus on driving sales and revenue growth
• Conducting a comprehensive audit of a client's Paid Search account and implementing strategic optimizations to improve performance
• Collaborating with the SEO team to develop and execute a cross-channel digital marketing strategy for a client

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Visualsoft support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does Visualsoft address these challenges?
• How does Visualsoft measure the success of its Paid Search campaigns, and what KPIs are most important for this role?
• What opportunities are there for growth and progression within the PPC team and other departments within Visualsoft?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and company, as well as their eagerness to learn and grow in their position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in Paid Search and digital marketing
• Prepare for the interview by researching Visualsoft's business and the role's requirements
• Prepare questions to ask during the interview to show your interest in the role and company
• Follow up with the hiring manager within 48 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.