📌 Core Information
🔹 Job Title: Senior Paid Search Manager
🔹 Company: Creative Fabrica
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic ownership of Google and Bing Ads performance across multiple geographies and audiences
- Full-funnel paid search campaign design, optimization, and experimentation
- Collaboration with analytics team to translate data insights into actionable optimizations
- Budget management and forecasting with a focus on efficiency and growth
- Staying updated on platform changes, new formats, and competitor trends
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and hands-on campaign management. The ideal candidate will have a proven track record in paid search marketing and a strong growth mindset.
📋 Key Responsibilities
✅ Own the strategy, execution, and performance of Google and Bing Ads accounts across multiple geographies and audiences
✅ Design and optimize full-funnel paid search campaigns, including keyword research, ad copy, landing page testing, and conversion tracking
✅ Build structured campaign plans around product launches, feature rollouts, and lifecycle marketing priorities
✅ Drive experimentation across targeting, bidding, copy, and landing pages; report on wins and learnings regularly
✅ Monitor and manage budgets, forecasting performance and scaling spend with efficiency
✅ Collaborate with the analytics team to translate insights from data into actionable optimizations
✅ Stay ahead of the curve on platform changes, new formats, and competitor trends
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data analysis. Strong communication and collaboration skills are essential for working effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in paid search marketing, ideally within a SaaS or subscription-based business
Required Skills:
- Proven track record managing large Google Ads and Bing Ads accounts across all ads formats
- Deep understanding of performance metrics, attribution, and conversion rate optimization
- Proficient in Google Ads, Google Analytics (GA4), Bing Ads, and tools like Google Tag Manager
- Strong command of BI platforms for data manipulation
- Experience working with international markets and tailoring campaigns across geos
- Experience with AI tools for creative generation or workflow automation
- Strong growth mindset with a relentless drive for improvement and experimentation
- Analytical and strategic thinker with the ability to turn data into compelling stories and smart decisions
- Excellent communication and collaboration skills
- Comfortable managing multiple priorities and fast-changing demands in a high-growth environment
- Highly organized with strong attention to detail
Preferred Skills:
- Experience with Meta ads and other performance marketing channels
- Experience using marketing automation tools and customer engagement platforms/CRM systems
ASSUMPTION: Given the role's focus on data-driven decision-making, proficiency in data analysis tools and a strong analytical mindset are crucial for success.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Paid Search Manager role with 8+ years of experience, the estimated salary range is €80,000 - €120,000 per year. This range may vary depending on the candidate's experience and skills.
Benefits:
- Health insurance
- Retirement plan contributions
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on creating tools and content for crafters and designers
Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with opportunities for growth and impact
Founded: 2016. Creative Fabrica has experienced significant growth since its founding, scaling to 50 million+ monthly page views and 8 million+ registrations
Company Description:
- Creative Fabrica offers tools and content for crafters, empowering their journey from inspiration to creation
- The platform supports over 30,000 global designers, helping them generate income through their designs
- Creative Fabrica is committed to creating an inclusive environment for all employees
Company Specialties:
- Graphic Design
- Fonts
- Crafting
- and Technology
Company Website: creativefabrica.com
ASSUMPTION: Creative Fabrica's focus on empowering creativity and supporting designers creates a unique work environment that values innovation and collaboration.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position that requires a high level of expertise and strategic thinking
Reporting Structure: The Senior Paid Search Manager will report directly to the Head of Marketing and work closely with the analytics team, marketing team, and other stakeholders
Work Arrangement: Remote OK. The role can be performed remotely, with flexibility for candidates to work from their preferred location
Growth Opportunities:
- As Creative Fabrica continues to grow, there may be opportunities for the Senior Paid Search Manager to take on additional responsibilities or lead a team
- The role offers the chance to work on high-impact projects and drive significant growth for the company
- Creative Fabrica provides professional development opportunities to help employees grow in their careers
ASSUMPTION: Given the company's rapid growth and focus on innovation, there are likely to be numerous opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote-friendly. While Creative Fabrica has an office in Amsterdam, the role can be performed remotely, with flexibility for candidates to work from their preferred location
Office Location(s): Amsterdam, North Holland
Geographic Context:
- Amsterdam is a vibrant and multicultural city with a strong tech industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
- Creative Fabrica's remote-friendly work environment allows for greater flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely
ASSUMPTION: The remote-friendly work environment at Creative Fabrica offers candidates the opportunity to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team and other stakeholders
Key Assessment Areas:
- Paid search marketing expertise and experience
- Data analysis and strategic thinking skills
- Communication and collaboration skills
- Cultural fit and alignment with Creative Fabrica's values
Application Tips:
- Highlight relevant paid search marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Creative Fabrica's mission and values
- Prepare for the technical assessment or case study by reviewing your knowledge of Google Ads, Bing Ads, and other relevant tools
ATS Keywords: Paid Search Marketing, Google Ads, Bing Ads, Data Analysis, Conversion Rate Optimization, Campaign Management, Performance Metrics, Strategic Thinking, Collaboration, International Marketing, AI Tools, Growth Mindset
ASSUMPTION: The interview process at Creative Fabrica is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics (GA4)
- Google Tag Manager
- BI platforms (e.g., Tableau, Power BI)
- AI tools for creative generation or workflow automation
ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to manage campaigns, analyze data, and optimize performance.
👔 Cultural Fit Considerations
Company Values:
- Empowering Creativity
- Innovation
- Collaboration
- Customer Focus
- Integrity
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and communicative
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong passion for empowering creativity and supporting designers?
- Are you comfortable working in a dynamic, high-growth environment with changing priorities?
- Do you thrive on data-driven decision-making and continuous optimization?
ASSUMPTION: Candidates who align with Creative Fabrica's values and work style are more likely to succeed in the role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and data analysis, which can be challenging and time-consuming
- Managing large-scale paid search campaigns across multiple geographies and audiences can be complex and demanding
- The fast-paced, high-growth environment at Creative Fabrica may present unique challenges and require adaptability
- Working remotely can present distractions and require strong self-motivation and time management skills
ASSUMPTION: The potential challenges listed are inherent to the role and the work environment. Successful candidates will be able to navigate these challenges effectively and contribute to the company's growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Paid Search Manager role at Creative Fabrica requires a high level of technical expertise and data analysis
- Creative Fabrica's focus on empowering creativity and supporting designers creates a unique work environment that values innovation and collaboration
- Career progression in this role may involve taking on additional responsibilities or leading a team, depending on the company's growth and the candidate's skills and interests
ASSUMPTION: The Senior Paid Search Manager role at Creative Fabrica is unique in its focus on paid search marketing and its alignment with the company's mission to empower creativity.
📝 Sample Projects
- Developing and executing a strategic plan to optimize Google and Bing Ads performance across multiple geographies and audiences
- Conducting A/B tests on ad copy, landing pages, and bidding strategies to improve conversion rates and reduce cost per acquisition
- Collaborating with the analytics team to analyze campaign performance data and identify opportunities for optimization and growth
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Paid Search Manager may undertake to drive growth and optimize performance.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Google and Bing Ads accounts, and what are the biggest opportunities for optimization and growth?
- How does the marketing team collaborate with other departments, such as product and design, to ensure alignment and effectiveness in our campaigns?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Creative Fabrica support the professional development and growth of its employees, particularly in the marketing department?
- What are the biggest challenges facing the paid search marketing team, and how can this role help address them?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Apply now button on the job listing
- Tailor your resume to highlight your relevant paid search marketing experience and achievements
- Write a compelling cover letter that demonstrates your understanding of the role and your fit with Creative Fabrica's mission and values
- Prepare for the technical assessment or case study by reviewing your knowledge of Google Ads, Bing Ads, and other relevant tools
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
