📌 Core Information
🔹 Job Title: Senior Paid Search Manager
🔹 Company: Auctane
🔹 Location: Austin, Texas
🔹 Job Type: Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search campaigns on Google and Bing to drive sign-ups and revenue.
- Collaborating with various teams to enhance tracking, attribution, and overall effectiveness of the paid search marketing program.
- Developing paid search strategies that align with overall marketing and business objectives.
- Utilizing data-driven methodology, analysis, and measurement to improve effectiveness and efficiency.
- Working closely with analytics and business operations, agencies, and intelligence partners to strengthen and grow the paid search marketing program.
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. The ideal candidate will have a proven track record in managing successful paid search campaigns and experience working with various marketing tools.
📋 Key Responsibilities
✅ Manage and closely monitor our paid search programs on Google and Bing.
✅ Closely analyze paid search metrics, regularly making optimizations and recommendations for improvement.
✅ Allocate and optimize media budget to meet performance goals.
✅ Manage and direct our paid search agency to maximize growth.
✅ Develop paid search strategies that align with our overall marketing and business objectives.
✅ Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency.
✅ Work closely with analytics and business operations, our agencies, and intelligence partners to strengthen and grow a world-class paid search marketing program across tracking, attribution, automation, and optimization.
✅ Conduct keyword research and analyze ad copy for optimization opportunities.
✅ Partner with the SEO team to design and implement strategies for better reporting and SERP coverage.
ASSUMPTION: This role requires a strong focus on data analysis, optimization, and collaboration with various teams to drive successful paid search campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of hands-on experience in a paid search role, with a proven track record of managing highly-performant paid search programs.
Required Skills:
- Proven experience in managing highly-performant paid search programs.
- Strong analytical skills and data-driven decision-making.
- Excellent time management skills and ability to multitask.
- Experience working with various marketing tools (Google Ads, Microsoft Ads, SA360).
- Ability to build and maintain strong business relationships.
Preferred Skills:
- Experience with Looker and Google Analytics.
- Familiarity with various marketing channels (PPC, paid social, display, TV, audio, affiliates, direct mail).
ASSUMPTION: Candidates should have a strong background in paid search management, with a focus on data analysis and optimization. Experience working with various marketing tools and collaborating with cross-functional teams is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Paid Search Manager with 5-10 years of experience in Austin, Texas)
Benefits:
- Flex Time Off policy
- 12 paid holidays
- 401k employer matching program
- Annual merit reviews
- Company events
- Attractive office space
- Weekly catered lunches
- Health and Wellness plans
- Fitness center
- Employee Assistance Program
- Gym discounts
- Education reimbursement
- Employee Referral Program
- Inclusive work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Search Manager with 5-10 years of experience in Austin, Texas. Actual compensation may vary based on factors such as the candidate's qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on e-commerce, logistics, and supply chain management.
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 2005, with a history of acquisitions and expansion in the shipping and logistics software industry.
Company Description:
- Auctane is a team of shipping and software experts passionate about helping merchants move their ideas, dreams, and innovations around the globe.
- The company offers a powerful toolbox of software solutions for every aspect of sending and receiving, with brands including ShipStation, Stamps.com, Packlink, ShipEngine, Metapack, ShippingEasy, Endicia, ShipWorks, GlobalPost, and Return Rabbit.
- Auctane partners with major carriers such as Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart to provide seamless shipping experiences for businesses of all sizes.
Company Specialties:
- E-commerce
- Logistics & Supply Chain
- Technology
- Business Development
- Big Data
- Order Management
- Order Processing
- Fulfillment
- and Shipping
Company Website: auctane.com
ASSUMPTION: Auctane's extensive experience and partnerships in the shipping and logistics software industry make it an attractive employer for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving paid search campaign performance and strategy.
Reporting Structure: This role reports directly to the Performance Marketing Manager and collaborates with various teams, including analytics, business operations, SEO, and agencies.
Work Arrangement: Hybrid (3 days per week in office), offering a flexible balance between remote work and on-site collaboration.
Growth Opportunities:
- Potential to advance to a Manager or Director role within the Performance Marketing team or related departments.
- Opportunities to expand skills and expertise by working on diverse campaigns and projects across multiple Auctane brands.
- Chance to contribute to the development and implementation of new marketing strategies and tools.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Performance Marketing team or related departments and expand skills and expertise.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities such as a fitness center, catered lunches, and free drinks and snacks.
Office Location(s): 4301 Bull Creek Rd, Austin, Texas 78731, US
Geographic Context:
- Austin, Texas, is a vibrant city with a strong tech industry, offering a high quality of life and numerous cultural and recreational opportunities.
- The city is known for its mild winters, hot summers, and diverse population.
- Austin is home to numerous tech companies, startups, and established corporations, providing ample networking and career growth opportunities.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Austin, Texas, offers a dynamic and vibrant work environment with a strong tech industry, numerous cultural and recreational opportunities, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Performance Marketing team
- Final interview with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Paid search campaign management and optimization skills
- Data analysis and interpretation abilities
- Strategic thinking and planning
- Collaboration and communication skills
- Cultural fit and alignment with Auctane's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant paid search campaign management experience and skills.
- Demonstrate your ability to analyze data and make data-driven decisions in your application materials.
- Showcase your understanding of Auctane's business and the role of paid search in driving sign-ups and revenue.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- Research Auctane's company culture and values to ensure a strong cultural fit.
ATS Keywords: Paid Search, Campaign Management, Data Analysis, Optimization, Budget Management, Strategy Development, Keyword Research, SEO Collaboration, Google Ads, Microsoft Ads, Looker, Google Analytics, Time Management, Analytical Skills, Cross-Functional Collaboration, Relationship Building
ASSUMPTION: A strong understanding of paid search campaign management, data analysis, and strategic thinking is crucial for success in the interview process for this role.
🛠️ Tools & Technologies
- Microsoft Ads
- Google Ads
- Looker
- Google Analytics
ASSUMPTION: Familiarity with Microsoft Ads, Google Ads, Looker, and Google Analytics is essential for success in this role, as these tools are used daily for campaign management, data analysis, and optimization.
👔 Cultural Fit Considerations
Company Values:
- Win as One
- Delight Customers
- Deliver Great Outcomes
Work Style:
- Collaborative and cross-functional team environment
- Data-driven and analytical approach
- Fast-paced and dynamic work environment
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How have you demonstrated your ability to work effectively in a collaborative, cross-functional team environment?
- Can you provide an example of a time when you used data to drive decision-making and improve campaign performance?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: A strong cultural fit with Auctane's values and work style is essential for success in this role. Candidates should be able to demonstrate their ability to work effectively in a collaborative, data-driven, and dynamic work environment.
⚠️ Potential Challenges
- Managing a large budget and multiple campaigns simultaneously may require strong time management and prioritization skills.
- Collaborating with various teams and agencies may present communication and coordination challenges.
- Keeping up with industry trends and algorithm changes may require continuous learning and adaptation.
- The hybrid work arrangement may require additional flexibility and self-motivation when working remotely.
ASSUMPTION: These potential challenges can be mitigated with strong time management, communication, and adaptability skills, as well as a proactive and collaborative approach to work.
📈 Similar Roles Comparison
- Compared to other Senior Paid Search Manager roles, this position offers a unique opportunity to work across multiple brands and collaborate with various teams within a large, dynamic organization.
- Industry-specific context: Auctane's focus on e-commerce, logistics, and supply chain management provides a unique perspective on paid search campaign management and optimization.
- Career path comparison: This role offers significant growth potential, with opportunities to advance within the Performance Marketing team or related departments and expand skills and expertise.
ASSUMPTION: This role offers a unique combination of industry-specific context, collaboration opportunities, and growth potential, setting it apart from similar roles in other organizations.
📝 Sample Projects
- Developing and implementing a comprehensive keyword research and analysis strategy to improve campaign performance and reduce costs.
- Collaborating with the SEO team to design and implement a strategy for better reporting and SERP coverage, driving increased organic traffic and revenue.
- Managing and optimizing a large-scale paid search campaign for a major e-commerce client, resulting in a 25% increase in sign-ups and a 15% reduction in cost per acquisition.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and optimization to cross-functional collaboration and campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Performance Marketing department?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Auctane approach data-driven decision-making and continuous improvement?
- What are the most significant challenges facing the paid search marketing program, and how can this role address them?
ASSUMPTION: Asking these key questions will help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant paid search campaign management experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- Research Auctane's company culture and values to ensure a strong cultural fit.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
