Senior Paid Search Manager

📌 Core Information

🔹 Job Title: Senior Paid Search Manager

🔹 Company: The Marketing Practice

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and innovating within the B2B digital landscape
• Planning and executing advanced paid search campaigns
• Driving audience engagement and conversions for clients
• Collaborating with cross-functional teams and clients
• Staying at the forefront of industry trends and technologies

ASSUMPTION: This role requires a high level of expertise in paid search and a strong understanding of the B2B tech landscape. The ideal candidate will have a proven track record of driving results and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Lead the development and presentation of sophisticated paid search strategies that align with client objectives and drive business growth

✅ Oversee the implementation and delivery of complex paid search media campaigns, including setup, optimization, ad copy management, and budget allocation across multiple platforms

✅ Utilize advanced analytics tools to track, measure, and analyze campaign performance against KPIs, providing actionable insights and recommendations for continuous improvement

✅ Maintain daily communication with clients and internal teams to ensure prompt and accurate delivery of briefs and adherence to deadlines

✅ Lead client meetings and presentations, effectively articulating campaign strategies, performance results, and growth opportunities

✅ Provide guidance and mentorship to junior team and offshore team members, overseeing their professional development and ensuring high-quality delivery of paid search initiatives

✅ Foster a collaborative team environment, encouraging knowledge sharing and innovation to elevate overall team performance

✅ Stay at the forefront of industry trends and technological advancements in paid search and digital marketing, translating insights into actionable strategies that drive competitive advantage for clients

ASSUMPTION: This role requires a high level of responsibility and autonomy. The ideal candidate will be self-motivated, detail-oriented, and able to manage multiple priorities and deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on experience in planning, executing, and optimizing paid search media campaigns across diverse platforms

Required Skills:

• Proven expertise in Google Ads, Google Analytics, and Microsoft Advertising
• Advanced knowledge of Excel and data visualization tools
• Excellent communication and presentation skills
• Strong analytical skills with the ability to derive actionable insights from data
• Detail-oriented and highly organized

Preferred Skills:

• Familiarity with other paid media channels and tactics
• Experience with B2B tech, SaaS, or software clients
• Proven ability to craft compelling ad copy and tailor messaging to different target audiences

ASSUMPTION: While a degree in a related field is preferred, The Marketing Practice values relevant experience and skills over formal education. Candidates with a strong portfolio and relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year

Benefits:

• Medical, dental, and vision insurance
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available
• 4% 401(k) contribution with no vesting period
• Plentiful paid time off
• Sick leave (15 days annually)
• Holiday shutdown (December 26th - 29th)
• Parental leave: Primary caregiver - 12 weeks full pay and then 12 weeks 50% pay; Secondary caregiver - 12 weeks full pay
• Access to Unmind – a well-being platform including access to therapists and coaches
• Employer-funded life, AD&D & disability insurance
• Company getaways

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Search Manager role. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2002

Company Description:

• Global leader in B2B marketing with offices in the U.S., U.K., Germany, Singapore, and Australia
• Focused on creating marketing that matters and driving sustainable business growth for clients
• Committed to diversity, equality, and inclusion

Company Specialties:

• Lead generation and nurturing
• Marketing strategy
• B2B marketing
• Demand generation
• Inbound marketing
• Account Based Marketing
• Channel marketing
• Partner marketing
• B2B Data
• B2B Media
• Digital experience

Company Website: The Marketing Practice

ASSUMPTION: The Marketing Practice is a well-established and respected agency in the B2B marketing space. They value innovation, collaboration, and a strong work-life balance.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Paid Media and oversees junior team and offshore team members

Work Arrangement: Remote OK, with a flexible work schedule and the opportunity for company getaways

Growth Opportunities:

• Potential to advance to a leadership or management role within the paid media team
• Opportunities to work with high-profile clients in the tech, SaaS, and software spaces
• Chance to gain experience in a global agency environment and collaborate with international teams

ASSUMPTION: This role offers significant growth potential for the right candidate. With a strong performance record, there is the opportunity to advance to a leadership or management role within the paid media team.

🌍 Location & Work Environment

Office Type: Remote-friendly with offices in London, Seattle, Munich, Sydney, and Oakland

Office Location(s): The Shard, 32 London Bridge Street, 9th Floor, London, SE1 9SG, GB; The Great Barn, The Old Estate Yard, East Hendred, Oxfordshire OX12 8JY, GB; 2231 1st Avenue, Seattle, WA 98121, US; Liebherrstraße 18, Munich, Bavaria 80538, DE; 104 Commonwealth St, Surry Hills, New South Wales 2010, AU; 1125 17th St, #200, Denver, Colorado 80202, US; 261 Madison Ave, 9th Floor, New York, NY 10016, US; 101 Broadway, Oakland, California 94607, US; 77 Robinson Road, Singapore, 068896, SG

Geographic Context:

• Remote-friendly work environment with the opportunity to collaborate with international teams
• Access to company getaways and global networking opportunities
• Flexible work schedule with a focus on results and productivity

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely

ASSUMPTION: The Marketing Practice values a strong work-life balance and offers a flexible, remote-friendly work environment. However, this role may require occasional travel to attend client meetings or company events.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Head of Paid Media and a senior team member

Key Assessment Areas:

• Paid search expertise and strategic thinking
• Communication and presentation skills
• Analytical skills and data-driven approach
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your paid search experience and relevant skills
• Include specific examples of successful paid search campaigns you've managed and the results you achieved
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a collaborative environment

ATS Keywords: Paid Search, Google Ads, Google Analytics, Microsoft Advertising, Campaign Management, Budget Management, Performance Analysis, Client Engagement, Team Leadership, Mentorship, Data Analysis, Ad Copywriting, Audience Segmentation, A/B Testing, Strategic Planning, Communication Skills

ASSUMPTION: The Marketing Practice uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure your application is seen by the right person.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Microsoft Advertising
• Excel
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Practice uses industry-standard tools and technologies for paid search campaign management. Proficiency in these tools is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We do the right thing, always
• Collaboration: We work together to achieve more
• Creativity: We think differently to deliver exceptional results
• Expertise: We are leaders in our field
• Innovation: We embrace change and continuous improvement
• Diversity: We value and celebrate our differences

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional client outcomes
• Adaptable and open to feedback
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of driving results and exceeding client expectations?
• Are you committed to staying at the forefront of industry trends and technological advancements?

ASSUMPTION: The Marketing Practice values a strong cultural fit and looks for candidates who align with their core values and work style. Self-assessment is an important part of the application process.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Staying up-to-date with industry trends and technological advancements
• Working effectively with remote teams and clients
• Occasional travel may be required for client meetings or company events

ASSUMPTION: This role offers significant opportunities and challenges. The ideal candidate will be self-motivated, detail-oriented, and able to manage multiple priorities and deadlines in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Paid Search Manager or Senior SEM Manager in an agency or in-house marketing team
• Industry-specific context: B2B tech, SaaS, or software clients
• Career path comparison: Potential progression to a leadership or management role within the paid media team

ASSUMPTION: This role is similar to other senior-level paid search management positions in the B2B marketing space. However, the focus on B2B tech, SaaS, or software clients sets it apart from other roles.

📝 Sample Projects

• Developing and executing a comprehensive paid search strategy for a global tech client, driving a 30% increase in conversions and a 20% reduction in cost per acquisition
• Managing a team of junior paid search specialists to deliver a series of successful campaigns for a SaaS client, resulting in a 40% increase in qualified leads
• Collaborating with a cross-functional team to launch a new product for a software client, driving a 25% increase in sales and a 15% increase in market share

ASSUMPTION: These sample projects illustrate the scope and impact of the Senior Paid Search Manager role at The Marketing Practice. Candidates should be prepared to discuss their own relevant experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid media team currently, and how can this role help address them?
• How does The Marketing Practice support the professional development and growth of its employees?
• What is the typical career path for a Senior Paid Search Manager at The Marketing Practice?
• How does The Marketing Practice approach remote work and collaboration with international teams?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. Asking thoughtful questions demonstrates a strong interest in the position and a commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your paid search experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a collaborative environment
• If selected for an interview, be prepared to discuss your own relevant experience and achievements, as well as your approach to paid search campaign management
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.