📌 Core Information
🔹 Job Title: Senior Paid Search Marketing Associate
🔹 Company: Udemy
🔹 Location: Austin, TX
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: In-office (Tue, Wed, Thu)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search programs with a multi-million dollar budget
- Collaborating with cross-functional teams and external partners
- Identifying opportunities for program improvement and testing hypotheses
- Monitoring and optimizing program pacing toward quarterly budgets
- Learning and leveraging AI tools to improve campaign management and testing velocity
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Manage, optimize, and report on performance across Google Ads and Microsoft Ads acquisition programs, focusing on paid search but also including top-of-funnel campaign types
✅ Monitor and optimize program pacing toward quarterly budgets while optimizing for sales pipeline, closed-won revenue, and ROAS targets
✅ Collaborate with cross-functional stakeholders and external partners to drive projects forward
✅ Identify opportunities for program improvement, formulate test hypotheses, and design and launch tests to validate hypotheses
✅ Maintain the highest standard of account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores
✅ Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of work experience in performance marketing, primarily in paid search
Required Skills:
- Proven experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline or closed-won revenue while maximizing ROAS
- Experience managing multiple cross-functional stakeholders/projects at once
- Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences
Preferred Skills:
- Familiarity with reporting and data visualization tools beyond Excel and Google Sheets
- Experience building custom reports in Salesforce or another CRM
ASSUMPTION: Candidates should have a strong background in B2B paid search marketing and experience working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $75,000 - $94,000 USD per year
Benefits:
- Stock Options
- Equity
- Professional Development Stipend
- Health Insurance
- Flexible Work Culture
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role in Austin, TX.
📌 Applicant Insights
🔍 Company Context
Industry: Udemy is a global leader in online learning, providing a platform for learners, instructors, and enterprises to achieve their goals through a vast marketplace of courses and learning resources.
Company Size: Udemy has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Udemy was founded in 2010 and has since grown to serve over 73 million learners and 75,000 instructors worldwide.
Company Description:
- Udemy's mission is to transform lives through learning, providing access to high-quality, affordable education for everyone.
- The company offers a global marketplace platform that connects learners, instructors, and enterprises, fostering a culture of continuous learning and development.
- Udemy's culture values collaboration, innovation, and a passion for education, encouraging employees to bring their authentic selves to work.
Company Specialties:
- E-learning
- Education
- Skills development
- Technology
- Internet and marketplace platforms
- Online learning
- Upskilling and reskilling
- Power skills development
- Business and corporate learning
Company Website: http://www.udemy.com
ASSUMPTION: Udemy's focus on continuous learning and development provides ample opportunities for professional growth and career advancement.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a strategic mindset and significant experience in paid search marketing.
Reporting Structure: The Senior Paid Search Marketing Associate will report directly to the Performance and Growth Marketing team.
Work Arrangement: This is a hybrid role, requiring three days in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
Growth Opportunities:
- Potential to take on additional responsibilities and manage a team as the company grows
- Opportunities to work on high-impact projects and drive significant business growth
- Access to Udemy's extensive course library for professional development
ASSUMPTION: Udemy's focus on growth and innovation provides ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Udemy's Austin office is a collaborative, modern workspace designed to foster creativity and productivity.
Office Location(s): 823 Congress Ave– 5th Floor, Austin, TX 78701, US
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a high quality of life
- The city offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- Austin's central location in the United States makes it an ideal hub for international business travel
Work Schedule: Full-time (40 hours/week) with flexible hours on Mondays and Fridays
ASSUMPTION: Udemy's Austin office provides a dynamic, collaborative work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and cross-functional team members
- Final decision and offer
Key Assessment Areas:
- Technical skills in paid search marketing and optimization
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Cultural fit and alignment with Udemy's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid search marketing campaigns and their results
- Tailor your cover letter to demonstrate your understanding of Udemy's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and strategic thinking
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, B2B Marketing, Campaign Management, A/B Testing, Stakeholder Management, Data Visualization, AI Tools
ASSUMPTION: Udemy's interview process is designed to assess both technical skills and cultural fit, ensuring a strong match for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads (Bing)
- Tableau or similar data visualization tools
- Salesforce or similar CRM
- AI tools such as ChatGPT, Writer, and Canva
ASSUMPTION: Udemy leverages a wide range of tools and technologies to optimize campaign performance and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Transform lives through learning
- Collaborate and innovate
- Bring your authentic self to work
- Embrace curiosity and continuous learning
- Celebrate diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align with Udemy's mission to transform lives through learning?
- How do you approach collaboration and working with cross-functional teams?
- How do you stay curious and continue learning in a rapidly evolving field like paid search marketing?
ASSUMPTION: Udemy's culture values collaboration, innovation, and a passion for education, encouraging employees to bring their authentic selves to work.
⚠️ Potential Challenges
- Managing a multi-million dollar budget requires strong financial acumen and strategic decision-making
- Working with cross-functional teams and external partners can present unique challenges in communication and collaboration
- Keeping up with the latest trends and best practices in paid search marketing requires continuous learning and adaptation
- Austin's competitive job market may present challenges in attracting and retaining top talent
ASSUMPTION: Udemy's focus on growth and innovation provides ample opportunities for career advancement and professional development, but also presents unique challenges in a competitive market.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on paid search and a deep understanding of B2B funnel dynamics
- Udemy's global presence and extensive course library provide unique opportunities for international marketing and content strategy
- Career progression in this role may lead to management or leadership positions within Udemy's marketing organization
ASSUMPTION: Udemy's unique business model and global presence provide unique opportunities and challenges compared to traditional marketing roles.
📝 Sample Projects
- Developing and executing a comprehensive A/B testing strategy to optimize campaign performance and drive business growth
- Collaborating with cross-functional teams to create and launch a new top-of-funnel campaign, targeting a specific audience segment
- Analyzing and optimizing campaign performance using advanced reporting and data visualization tools
ASSUMPTION: Udemy's focus on continuous learning and innovation provides ample opportunities for creative and strategic project development.
❓ Key Questions to Ask During Interview
- How does this role fit into Udemy's overall marketing strategy and business goals?
- What are the biggest challenges facing the paid search marketing team, and how can this role help address them?
- How does Udemy support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Udemy foster a culture of collaboration and innovation within its marketing organization?
ASSUMPTION: Udemy's focus on growth and innovation provides ample opportunities for career advancement and professional development, but also presents unique challenges in a competitive market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in paid search marketing campaigns and their results
- Write a cover letter that demonstrates your understanding of Udemy's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
