- Job Title: Senior Paid Search Marketing Associate - English Speaking
- Company: Udemy
- Location: Mexico City, Ciudad de México, Mexico
- Job Type: Full-time, Hybrid (3 days in-office)
- Category: Marketing
- Date Posted: May 15, 2025
- Experience Level: 4+ years in performance marketing, primarily paid search
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing multi-million dollar B2B paid acquisition programs across Google Ads and Microsoft Ads.
- Collaborating with cross-functional stakeholders and external partners to drive projects forward.
- Identifying opportunities for program improvement and designing A/B tests to validate hypotheses.
- Maintaining high account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores.
- Leveraging AI tools to improve campaign management and testing velocity.
ASSUMPTION: This role requires a strong understanding of the B2B funnel and how various Google Ads campaign types fit within it. The ideal candidate will have experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline or closed-won revenue while maximizing ROAS.
📋 Key Responsibilities
- Manage, optimize, and report on performance across Google Ads and Microsoft Ads acquisition programs, primarily focused on paid search but also including top-of-funnel campaign types.
- Monitor and optimize program pacing toward quarterly budgets while optimizing for sales pipeline, closed-won revenue, and ROAS targets.
- Collaborate with cross-functional stakeholders and external partners to drive projects forward.
- Identify opportunities for program improvement, formulate test hypotheses, and design and launch tests to validate hypotheses.
- Maintain the highest standard of account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores.
- Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with data and tools such as Tableau, Looker, or similar dashboarding platforms.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 4+ years of work experience in performance marketing, primarily in paid search, with experience managing B2B paid search programs with at least $250K in monthly investment.
- Required Skills:
- Advanced knowledge of Google Ads and Microsoft Ads (Bing) platforms.
- Proven ability to manage multiple cross-functional stakeholders and projects at once.
- Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences.
- Strong communication skills, both written and verbal, with the ability to adapt messages to diverse stakeholders and contexts.
- Proficiency in reporting and data visualization tools beyond Excel and Google Sheets.
- Preferred Skills:
- Experience with AI tools such as ChatGPT, Writer, and Canva.
- Familiarity with Salesforce or other CRM platforms.
- Fluency in Spanish and English.
ASSUMPTION: The ideal candidate will have a proven track record of driving results in a fast-paced, dynamic environment and be comfortable working with a high degree of autonomy.
💰 Compensation & Benefits
- Salary Range: MXN 464,000 - 580,000 per year (based on experience and location)
- Benefits:
- Equity
- Professional development stipend
- Unlimited access to Udemy courses
- Flexible work culture
- Comprehensive benefits package (varies by region)
Working Hours: 40 hours per week, with flexibility for remote work on non-office days.
ASSUMPTION: Udemy offers competitive compensation and benefits packages, with a focus on providing employees with the resources they need to grow both personally and professionally.
📌 Applicant Insights
🔍 Company Context
- Industry: E-learning providers
- Company Size: 1,001-5,000 employees
- Founded: 2010
- Company Description: Udemy's mission is to transform lives through learning. Through its global marketplace platform, Udemy provides the tools learners, instructors, and enterprises need to achieve their goals and reach their full potential. Udemy's culture fosters inclusion and belonging and encourages innovation, creativity, passion, and teamwork.
- Company Specialties: E-learning, education, skills development, technology, internet, marketplace, online learning, upskilling, reskilling, power skills, business, and corporate learning.
📊 Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: This role reports directly to the Performance and Growth Marketing team.
- Work Arrangement: Hybrid (3 days per week in the Mexico City office)
- Growth Opportunities:
- Potential to take on more responsibility and manage a larger budget as the program grows.
- Opportunities to collaborate with and learn from other marketing teams within Udemy.
- Access to Udemy's Learning & Development team, monthly UDays, and a generous annual professional development stipend.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within Udemy's marketing organization.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days per week in the Mexico City office)
- Office Location(s): 600 Harrison St, Floor 3, San Francisco, CA 94107, US; 2 Windmill Ln, Dublin, IE; Universiteler Mah. Ihsan Dogramaci Bulv. No:27, Galyum Blok K1-7 eknokent ODTU, Ankara, TR; 823 Congress Ave– 5th Floor, Austin, TX 78701, US
- Geographic Context: Mexico City is the capital and largest city of Mexico, with a population of over 21 million people. It is a major economic, cultural, and political center in North America.
- Work Schedule: Standard work hours are Monday through Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible hours may be available for remote work on non-office days.
ASSUMPTION: This hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by on-site or virtual interviews with hiring managers and team members.
- Key Assessment Areas: Technical skills, problem-solving abilities, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Be prepared to discuss your experience with B2B paid search marketing and provide specific examples of successful campaigns you've managed.
- Familiarize yourself with Udemy's mission and values, and be ready to discuss how your personal goals align with the company's objectives.
ASSUMPTION: Udemy's interview process is designed to assess both technical skills and cultural fit, with a focus on finding candidates who are passionate about learning and teaching.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads (Bing)
- Tableau or similar data visualization tools
- Salesforce or other CRM platforms
- AI tools such as ChatGPT, Writer, and Canva
ASSUMPTION: Udemy uses a variety of tools and technologies to support its marketing efforts, and candidates should be comfortable working with these platforms.
👔 Cultural Fit Considerations
- Company Values: Udemy's values include a commitment to transforming lives through learning, fostering a culture of inclusion and belonging, and encouraging innovation, creativity, passion, and teamwork.
- Work Style: Udemy values collaboration, problem-solving, and a growth mindset. Employees are encouraged to take risks, learn from failures, and continuously improve their skills and knowledge.
- Self-Assessment Questions:
- How have you used data and analytics to drive results in previous roles?
- Can you describe a time when you had to manage multiple stakeholders and projects simultaneously? How did you prioritize your workload and ensure successful outcomes?
- How do you approach continuous learning and professional development?
ASSUMPTION: Udemy's culture is dynamic and fast-paced, with a strong emphasis on collaboration and innovation. Candidates should be comfortable working in a rapidly changing environment and be eager to take on new challenges and learn new skills.
⚠️ Potential Challenges
- The B2B marketing landscape is constantly evolving, and candidates must be comfortable adapting to new trends and technologies.
- Udemy's hybrid work arrangement may require some candidates to commute to the Mexico City office three days per week.
- The role may involve working with external partners and vendors, which can present unique challenges and require strong communication and project management skills.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on B2B paid search marketing, while related roles may have a broader focus on marketing or include additional channels such as social media or email marketing.
- Industry-specific context: Udemy is a global leader in the e-learning industry, with a strong focus on providing high-quality, engaging learning experiences for both individual learners and enterprise customers.
- Career path comparison: This role offers significant growth potential, with opportunities to advance to a senior or management role within Udemy's marketing organization.
ASSUMPTION: This role is well-suited for candidates looking to specialize in B2B paid search marketing and build a successful career in the e-learning industry.
📝 Sample Projects
- Developing and executing a comprehensive A/B testing strategy to optimize a B2B paid search campaign.
- Collaborating with cross-functional stakeholders to create and launch a new top-of-funnel campaign, including video, display, or other ad formats.
- Analyzing campaign performance data to identify trends and opportunities for improvement, and presenting findings to senior leadership.
ASSUMPTION: These sample projects illustrate the types of initiatives candidates can expect to work on in this role, with a focus on driving results through data-driven decision-making and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Performance and Growth Marketing team?
- How does Udemy support the professional development and growth of its marketing team members?
- What are the biggest challenges facing Udemy's marketing organization in the next 12-24 months, and how can this role contribute to addressing them?
- How does Udemy approach diversity, equity, and inclusion in its marketing efforts and within the organization as a whole?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and commitment to Udemy's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://app.careerpuck.com/job-board/udemy/job/5542512004?gh_jid=5542512004).
- Customize your resume and cover letter to highlight your relevant experience and skills, with a focus on B2B paid search marketing.
- Prepare examples of successful B2B paid search campaigns you've managed, and be ready to discuss your approach to campaign optimization and testing.
- Familiarize yourself with Udemy's mission, values, and company culture, and be ready to discuss how your personal goals align with the company's objectives.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
