Senior Paid Search Marketing Manager

📌 Core Information

🔹 Job Title: Senior Paid Search Marketing Manager

🔹 Company: Americor

🔹 Location: Irvine, California

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Managing and scaling paid search marketing campaigns
• Collaborating with cross-functional teams to strategize campaigns
• Ensuring business goals are met while maintaining efficiency
• Staying ahead of trends and outperform competition in SEM

ASSUMPTION: This role requires a high level of expertise in paid search marketing and a strong background in performance marketing environments.

📋 Key Responsibilities

✅ Serve as the company’s SEM subject matter expert, managing day-to-day paid search marketing efforts

✅ Work towards clear KPIs and drive a team culture of accountability and excellence

✅ Manage and measure performance across an evergreen portfolio of keyword targets

✅ Monitor the competitive landscape and build scalable solutions to stay ahead of trends

✅ Collaborate with stakeholders at Google and Microsoft, as well as cross-functionally across the Americor teams

✅ Responsible for automation, tagging, and data integrity issues with cross-functional stakeholders

✅ Continuously monitor competition and maintain a sense of urgency, creativity, and curiosity about how to outperform the competition in SEM

✅ Responsible for reporting and communication of key results, tests, plans, budget, trends, and initiatives to Senior Management

✅ Be a key contributor to the Americor Conversion Rate Optimization program

ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as excellent communication skills.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing or related field.

Experience: 5+ years of professional experience as a paid search specialist in a performance marketing environment.

Required Skills:

• Exceptional analytical and problem-solving skills
• Proficient with structuring and performing complex testing and analysis within paid search
• Strong organization and time management skills
• Proficiency with computer programs such as MS Office (Excel, Word, PowerPoint) and Google Suite
• Excellent communication skills: written and verbal
• Experience with Google Ads Editor, and other bulk marketing creation tools

Preferred Skills:

• SQL experience
• Experience with performance marketing platforms, automated bidding tools, keyword research solutions, and other analytics and testing solutions including Google Ads, Google Tag Manager, Bing Ads, and Google Analytics

ASSUMPTION: Candidates with a strong background in paid search marketing and performance marketing environments are preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $140,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Paid Search Marketing Manager role with 5-10 years of experience in the financial services industry in Irvine, California.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Americor specializes in debt resolution, debt analysis, credit card debt, and credit counseling.

Company Size: 1,001-5,000 employees. As a mid-sized company, Americor offers a structured environment with opportunities for growth and collaboration.

Founded: 2009. Americor has been providing debt solutions to thousands of individuals and families across the country for over a decade.

Company Description:

• Americor is a next-generation debt relief company with a proprietary platform designed to help clients get out of debt quickly.
• The company aims to help clients enjoy a debt-free lifestyle by developing personalized strategies for debt resolution.
• Americor is committed to providing exceptional customer service and helping clients take control of their financial future.

Company Specialties:

• Debt Resolution
• Debt Analysis
• Credit Card Debt
• Credit Counseling

Company Website: americor.com

ASSUMPTION: Americor is a well-established company in the financial services industry, with a strong focus on customer service and debt resolution.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy in managing paid search marketing campaigns.

Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including Analytics and Technology.

Work Arrangement: On-site, full-time position with a standard workweek of 40 hours.

Growth Opportunities:

• Potential to advance to a Director or Manager role within the Marketing department
• Opportunities to expand the scope of responsibilities based on performance and company growth
• Chance to gain experience in cross-functional collaboration and team leadership

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing department and gain experience in team leadership.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site work arrangement.

Office Location(s): 18200 Von Karman Ave, Irvine, California 92612, US

Geographic Context:

• Irvine is located in Orange County, California, with a Mediterranean climate and numerous outdoor activities available.
• The area offers a high cost of living, with median home prices around $800,000 and median rent around $2,500 for a one-bedroom apartment.
• Irvine is known for its high-quality schools and family-friendly neighborhoods.

Work Schedule: Standard full-time workweek, typically Monday through Friday, with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The Irvine office provides a professional work environment with opportunities for collaboration and growth, located in a desirable area with a high cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth behavioral and technical interviews with the Senior Marketing Manager and other team members
• Final interview with the Vice President of Marketing
• Background check and offer

Key Assessment Areas:

• Technical expertise in paid search marketing and performance marketing environments
• Problem-solving skills and analytical thinking
• Communication skills and ability to collaborate with cross-functional teams
• Cultural fit and alignment with Americor's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your experience managing paid search marketing campaigns and driving results
• Showcase your understanding of the financial services industry and Americor's mission
• Prepare questions to ask the interviewers about the team, company culture, and growth opportunities

ATS Keywords: Paid Search, SEM, PPC, Google Ads, Bing Ads, Performance Marketing, Analytics, Testing, SQL, Marketing Strategy, Campaign Management, Cross-Functional Collaboration

ASSUMPTION: Americor uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Ads Editor
• Google Tag Manager
• Google Analytics
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Google Suite (Google Docs, Sheets, Slides)
• SQL

ASSUMPTION: Familiarity with these tools and technologies is required for this role, with a strong emphasis on Google Ads and Bing Ads for paid search marketing.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Expertise
• Collaboration
• Innovation

Work Style:

• Data-driven and analytical approach to decision-making
• Strong attention to detail and commitment to accuracy
• Ability to work independently and in a team environment
• Adaptable and open to feedback
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you ensure that your paid search marketing campaigns align with Americor's customer-focused values?
• Can you describe a time when you had to adapt your approach to paid search marketing due to changes in the competitive landscape or platform updates?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Americor values a strong cultural fit, with an emphasis on customer focus, integrity, and collaboration.

⚠️ Potential Challenges

• Highly competitive paid search landscape, requiring continuous monitoring and adaptation
• Managing large dynamic search programs with significant monthly budgets
• Collaborating with cross-functional teams and stakeholders with varying priorities and timelines
• Keeping up with the latest capabilities, features, policy restrictions, standards, and strategies for Google and Bing Ads

ASSUMPTION: This role presents unique challenges, including a highly competitive paid search landscape and the need to manage large dynamic search programs with significant monthly budgets.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a deep understanding of paid search marketing platforms and a strong analytical background
• Compared to other senior-level marketing roles, this position offers a unique focus on paid search marketing and performance optimization
• Career progression in this role may lead to a Director or Manager position within the Marketing department, with opportunities to expand the scope of responsibilities

ASSUMPTION: This role offers a unique focus on paid search marketing and performance optimization, with opportunities for career progression within the Marketing department.

📝 Sample Projects

• Developing and implementing a comprehensive keyword research strategy to improve campaign performance and reduce cost-per-acquisition
• Creating and optimizing landing pages to improve conversion rates and reduce bounce rates
• Analyzing campaign data to identify trends and opportunities for improvement, and presenting findings to senior management

ASSUMPTION: These sample projects highlight the data-driven and analytical approach required for this role, with a focus on improving campaign performance and driving results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Americor support the professional development and growth of its employees?
• What are the most significant challenges facing the paid search marketing team, and how can this role help address them?
• How does Americor measure the success of its paid search marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and knowledge-sharing with other departments, such as Analytics and Technology?

ASSUMPTION: Asking these questions can help you better understand the role, team dynamics, and growth opportunities within Americor.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for phone or video screens and behavioral interviews, focusing on your problem-solving skills, analytical thinking, and communication skills
• Research Americor's mission, values, and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the Hiring Manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.