Senior Paid Search (SEA) Consultant

📌 Core Information

🔹 Job Title: Senior Paid Search (SEA) Consultant

🔹 Company: DEPT®

🔹 Location: Copenhagen, Hovedstaden, Denmark

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and growing clients' businesses through strategic paid search campaigns
• Acting as a business partner for clients, challenging their goals, and providing data-driven solutions
• Optimizing channel strategies to drive development and growth in clients' KPIs
• Collaborating and upskilling junior team members to ensure successful task completion

ASSUMPTION: This role requires a balance of technical skills, business acumen, and strong communication skills to effectively consult clients and drive results.

📋 Key Responsibilities

✅ Optimize channel strategies to drive development and growth in clients' KPIs

✅ Conduct day-to-day performance enhancements and provide proactive recommendations to drive efficiency and reach goals

✅ Offer valuable insights and innovative optimization advice

✅ Collaborate and upskill junior team members on shared accounts to ensure successful delegation/completion of tasks

✅ Provide actionable performance reporting and analyses

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 4 years of experience in Google Ads, with a focus on paid search campaigns, strategies, and roadmaps. Experience with Google Analytics is required, and familiarity with Microsoft Ads is highly advantageous.

Required Skills:

• Proven experience in Google Ads and Google Analytics
• Strong data analysis skills, with Sheets being the go-to Google application
• Ability to present complex results in clear and understandable language
• Fluency in Danish and English
• Located and directly available to start working in Denmark

Preferred Skills:

• Experience on the digital agency side
• Analytical and flexible, with the ability to work independently

ASSUMPTION: Candidates with experience in digital marketing agencies and a strong background in paid search will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Copenhagen, the estimated salary range is DKK 600,000 - 800,000 per year (gross).

Benefits:

• Flexible work-from-home policy
• Extensive internal knowledge sharing and upskilling opportunities
• Social events, such as Friday bars, company parties, and team events
• Hybrid working policy and a great workplace in the Christianshavn office
• Health contributions through the OpenUp platform, gym, and wellness discounts
• Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a global digital agency specializing in technology, marketing, and creativity, with a strong focus on data-driven results.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, offering a boutique culture with global scale.

Founded: DEPT® was founded in 2015 and has since grown rapidly, becoming a leading digital agency with a strong global presence.

Company Description:

• DEPT® creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, and eBay
• The company is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021
• DEPT® facilitates its pioneering spirit by investing in innovation, leveraging proprietary tech, data, and knowledge platforms for all clients worldwide

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT®'s global presence and diverse client base offer unique opportunities for career growth and exposure to various industries.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of technical expertise and strategic thinking.

Reporting Structure: The Senior Paid Search Consultant will report directly to the Paid Search Team Lead and work closely with other team members and clients.

Work Arrangement: This role follows a hybrid work arrangement, with a flexible work-from-home policy and a great workplace in the Christianshavn office.

Growth Opportunities:

• Progression to a Team Lead or Management role within the Paid Search team
• Expansion into other digital marketing disciplines or specializations
• Career growth opportunities within DEPT®'s global network of offices

ASSUMPTION: Successful candidates in this role will have strong growth potential within DEPT®, given the company's rapid expansion and diverse service offerings.

🌍 Location & Work Environment

Office Type: DEPT®'s Copenhagen office is located in Christianshavn, offering a modern and collaborative work environment.

Office Location(s): Langebrogade 6e, 1. sal, Copenhagen, 1411 København, DK

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, with a vibrant culture, rich history, and a strong focus on sustainability
• The city is known for its high quality of life, with a strong emphasis on work-life balance and a robust job market
• Copenhagen is home to a thriving tech and startup scene, with numerous digital agencies and marketing firms

Work Schedule: The hybrid work arrangement allows for flexible scheduling, with core hours between 9:00 AM and 5:00 PM (CET).

ASSUMPTION: Copenhagen offers a unique blend of cultural experiences, a high quality of life, and a dynamic digital marketing scene, making it an attractive location for professionals in this field.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the Paid Search Team Lead and/or other team members
• Final interview with the Head of Paid Search or another senior leader
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Technical skills and experience in paid search and data analysis
• Strategic thinking and problem-solving abilities
li>Communication and presentation skills, with the ability to convey complex results clearly
• Cultural fit and alignment with DEPT®'s values and work style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your paid search campaign management experience and the results you've achieved
• Demonstrate your data analysis skills and ability to present complex results clearly
• Showcase your understanding of DEPT®'s business and the role's requirements

ATS Keywords: Google Ads, Paid Search, Campaign Management, Data Analysis, Google Analytics, Microsoft Ads, Client Consultation, Team Collaboration

ASSUMPTION: DEPT®'s application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on real-world examples and problem-solving scenarios.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Microsoft Ads
• Google Sheets
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing agencies, with a focus on paid search and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
• Curious: Self-driven, talented people who never stop innovating
• Boutique: Big enough to cope and small enough to care, offering global scale with a personal touch

Work Style:

• Collaborative: Working closely with team members and clients to drive results
• Flexible: Adapting to changing priorities and workloads
• Data-driven: Making informed decisions based on data and analytics

Self-Assessment Questions:

• Do you align with DEPT®'s pioneering spirit and commitment to innovation?
• Are you comfortable working in a collaborative, flexible, and data-driven environment?
• Do you thrive in a boutique culture that offers global opportunities with a personal touch?

ASSUMPTION: DEPT®'s cultural fit considerations emphasize a pioneering spirit, curiosity, collaboration, flexibility, and a data-driven approach, with a strong focus on innovation and personal growth.

⚠️ Potential Challenges

• The role requires a strong balance of technical skills, business acumen, and communication skills, which can be challenging to master
• The hybrid work arrangement may require additional self-discipline and time management skills to balance remote and on-site work effectively
• The dynamic nature of the digital marketing industry may present frequent changes in tools, technologies, and best practices, requiring continuous learning and adaptation
• The competitive nature of the digital marketing landscape may present challenges in driving results and meeting client expectations

ASSUMPTION: The potential challenges in this role can be mitigated through strong technical skills, continuous learning, effective time management, and a proactive approach to staying up-to-date with industry trends and best practices.

📈 Similar Roles Comparison

• Compared to other senior paid search roles, this position offers a unique blend of strategic consulting, hands-on campaign management, and team leadership, providing a well-rounded experience
• DEPT®'s global presence and diverse client base offer unique opportunities for career growth and exposure to various industries, setting it apart from more specialized or localized agencies
• This role's focus on data-driven decision-making and continuous optimization aligns with industry best practices, but DEPT®'s commitment to innovation and pioneering spirit sets it apart

ASSUMPTION: DEPT®'s senior paid search consultant role offers a unique blend of strategic consulting, hands-on campaign management, and team leadership, with a strong focus on data-driven decision-making and innovation.

📝 Sample Projects

• Developing and implementing a comprehensive paid search strategy for a global e-commerce client, driving significant growth in sales and market share
• Optimizing paid search campaigns for a B2B tech company, resulting in a 30% increase in lead generation and a 20% reduction in cost per acquisition
• Collaborating with a cross-functional team to launch a new product line for a consumer goods client, with a focus on driving brand awareness and sales through targeted paid search campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to a senior paid search consultant at DEPT®, with a focus on driving results, optimizing campaigns, and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Paid Search team, and how this role fits into the broader organization?
• How does DEPT® support the professional growth and development of its employees, particularly in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
• How does DEPT® approach client relationships, and what are the expectations for client communication and collaboration in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?

ASSUMPTION: Asking these key questions during the interview process will help you better understand the role's requirements, the team's dynamics, and DEPT®'s approach to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on paid search campaign management and data analysis
• Prepare examples of your paid search campaign management experience and the results you've achieved
• Demonstrate your data analysis skills and ability to present complex results clearly
• Showcase your understanding of DEPT®'s business and the role's requirements
• Follow up with the DEPT® HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.