Senior Paid Search Specialist

📌 Core Information

🔹 Job Title: Senior Paid Search Specialist

🔹 Company: 829 Studios

🔹 Location: Boston, MA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (See list of approved states)

🚀 Job Overview

Key aspects of this role include:

• Strategizing, developing, and maintaining multiple digital advertising campaigns for small to medium-sized businesses.
• Monitoring campaign effectiveness and advising clients on achieving their business goals through digital advertising.
• Working both independently and collaboratively with the team on complex accounts.
• Developing into a technical resource for other departments.

ASSUMPTION: This role requires a balance of independent work and team collaboration, with a focus on driving client success through effective digital advertising campaigns.

📋 Key Responsibilities

✅ Strategize, develop, and maintain multiple digital advertising campaigns for a portfolio of small to medium-sized businesses.

✅ Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.

✅ Update clients regularly as to the status of their digital initiatives.

✅ Prepare client deliverables from project kickoff documents to rolling reporting.

✅ Advise clients on how to best accomplish their business goals through digital advertising.

✅ Assist senior team members with account work.

✅ Develop into a technical resource to other departments.

ASSUMPTION: The role involves a mix of strategic planning, campaign execution, client communication, and technical support, with a focus on driving client success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A minimum of 2-4 years managing paid advertising programs

Required Skills:

• Knowledge of various advertising tool sets such as Google Ads and Facebook Ads.
• Proficiency in Google Sheets, Google Slides, and Google Docs.
• Familiarity with analytics tools such as Google Analytics, Hubspot Analytics, or similar.
• Excellent written and verbal communication and presentation skills.
• Exceptional time management and organization skills.
• Ability to work both independently and in a team-oriented environment.
• Experience juggling multiple projects and paid advertising campaigns simultaneously.

Preferred Skills:

• Familiarity with WordPress or a similar CMS
• Understanding of landing page best practices and optimization techniques
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking via Google Tag Manager or other means.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.

ASSUMPTION: The required skills are essential for success in this role, while the preferred skills would be a significant advantage.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Senior Paid Search Specialist with 2-5 years of experience in the Boston area)

Benefits:

• Remote Workplace (with the option to work at the Boston office)
• Paid Time Off (including 13 Company Holidays and Summer Fridays)
• 401K + Match (with 4% Safe Harbor employer match after one year of employment)
• Life Insurance Benefit (no-cost coverage for employees)
• Short Term Disability Benefit
• Healthcare (with 80% employer coverage for medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program)
• Commuter Benefits
• Continuing Education (with a personal budget to attend events and conferences)

Working Hours: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The salary range is based on industry standards for the Boston area, and the benefits package is competitive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing

Company Size: Mid-sized (with a collaborative and growing team environment)

Founded: 2019 (with a focus on growth and development)

Company Description:

• 829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals.
• The company harnesses the power of logic with magic – a balance of data-driven strategy and brand-focused creative.
• 829 Studios partners with diverse organizations across various industries, including venture-backed start-ups, publicly traded companies, non-profits, and more.

Company Specialties:

• Paid Advertising
• Search Engine Optimization (SEO)
• Web Design and Development
• Content Marketing
• Social Media Marketing

Company Website: 829llc.com

ASSUMPTION: 829 Studios is a growing digital marketing agency with a focus on helping organizations achieve their goals through effective marketing strategies.

📊 Role Analysis

Career Level: Mid-level (with opportunities for growth and development)

Reporting Structure: This role reports directly to the Director of Paid Advertising and works collaboratively with the Paid Advertising team and other departments.

Work Arrangement: Remote OK (with the option to work at the Boston office)

Growth Opportunities:

• Advancement to a management or leadership role within the Paid Advertising department.
• Expansion of technical skills and expertise through training and development opportunities.
• Potential to work on larger, more complex accounts and projects.

ASSUMPTION: This role offers opportunities for career growth and development within the Paid Advertising department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (with the option to work remotely or at the Boston office)

Office Location(s): Boston, MA

Geographic Context:

• The Boston area offers a vibrant and diverse cultural scene, with numerous museums, theaters, and historical sites.
• The region is home to a thriving tech industry and a strong job market.
• Boston has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Full-time (with flexible scheduling and the option to work remotely)

ASSUMPTION: The work environment is collaborative and supportive, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical interview with the Paid Advertising team
• Final interview with the Director of Paid Advertising
• Background check and offer

Key Assessment Areas:

• Technical skills and knowledge of paid advertising tools and platforms
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Tailor your application to demonstrate your understanding of the role and the company
• Prepare for the technical interview by brushing up on your knowledge of paid advertising tools and platforms

ATS Keywords: Paid Advertising, Google Ads, Facebook Ads, Google Analytics, Campaign Management, Client Communication, Technical Resource Development

ASSUMPTION: The application process is designed to assess technical skills, cultural fit, and alignment with company values.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Google Analytics
• Google Sheets, Google Slides, and Google Docs
• Project management tools (such as ClickUp, Asana, or Monday.com)
• Reporting tools (such as Google Data Studio, NinjaCat, TapClicks, or similar)

ASSUMPTION: The tools and technologies listed are essential for success in this role and may be used throughout the application process.

👔 Cultural Fit Considerations

Company Values:

• Boldness
• Inclusivity
• Collaboration
• Growth
• Integrity

Work Style:

• Proactive and self-motivated
• Strong communication and presentation skills
• Ability to work both independently and in a team-oriented environment
• Exceptional time management and organization skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with a diverse range of clients and stakeholders?
• Do you have a growth mindset and a willingness to learn and adapt?

ASSUMPTION: Cultural fit is an important consideration in the hiring process, and applicants should be prepared to demonstrate their alignment with company values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Keeping up with the latest trends and best practices in paid advertising
• Balancing independent work and team collaboration
• Adapting to a remote or hybrid work environment

ASSUMPTION: These challenges are common to the role and can be overcome with strong time management, communication, and technical skills.

📈 Similar Roles Comparison

• Compared to a Junior Paid Search Specialist, this role requires more experience and offers more opportunities for growth and development.
• Compared to a Paid Advertising Manager, this role has a greater focus on individual campaign management and a lesser emphasis on team management and strategy.
• Career path comparison: This role can lead to advancement within the Paid Advertising department or expansion into other areas of digital marketing.

ASSUMPTION: This role offers a unique balance of individual campaign management and team collaboration, with opportunities for growth and development within the Paid Advertising department and the broader organization.

📝 Sample Projects

• Developing and executing a targeted digital advertising campaign for a small to medium-sized business
• Optimizing a client's Google Ads account to improve conversion rates and reduce cost-per-acquisition
• Creating a comprehensive report on campaign performance and making data-driven recommendations for improvement

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Paid Advertising department currently, and how can this role help address them?
• How does this role fit into the broader organization and its goals for growth and expansion?
• What opportunities are there for professional development and growth within the Paid Advertising department and the broader organization?
• How does the company support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to provide insight into the role, the department, and the company as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements
• Prepare for the technical interview by brushing up on your knowledge of paid advertising tools and platforms
• Follow up with the HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.