📌 Core Information
🔹 Job Title: Senior Paid Search Specialist
🔹 Company: Clearlink Technologies, LLC
🔹 Location: Draper, UT, United States
🔹 Job Type: Full-Time, Hybrid (4 days on-site, 1 day remote)
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (on-site in Draper, UT required 4 days a week)
🚀 Job Overview
Key aspects of this role include:
- Leading new initiatives and driving significant performance improvements in paid search campaigns
- Collaborating with a team of PPC, SEO, designer, and marketing professionals to optimize core ad campaigns
- Identifying and capitalizing on emerging channel opportunities in the ever-evolving search landscape
- Managing a large media spend budget and scaling campaigns profitably
- Optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value
ASSUMPTION: This role requires a proactive, data-driven, and results-oriented individual with a strong foundation in paid search and experience in other digital marketing channels.
📋 Key Responsibilities
✅ Oversee a large media spend budget and collaborate with a team of PPC, SEO, designer, and marketing professionals to optimize existing paid search campaigns and identify new growth opportunities
✅ Lead new initiatives, uncover insights from data, and see the direct impact of your work on business growth
✅ Manage and optimize campaigns toward down-funnel quality metrics, such as lead-to-sale rate, client retention, or lifetime value
✅ Stay up-to-date with industry trends and emerging channel opportunities in the ever-evolving search landscape
✅ Provide strategic guidance and recommendations to the team and stakeholders on paid search strategies and tactics
✅ Conduct regular performance reviews and make data-driven decisions to improve campaign performance
ASSUMPTION: This role involves a high degree of autonomy and requires strong communication skills to collaborate effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-8+ years of experience in performance-focused digital media buying, with a strong focus on paid search
Required Skills:
- Proven success managing large-scale budgets ($10M+/year) and scaling campaigns profitably
- Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies
- Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements
- Strong proficiency with data analysis tools (Excel, Google Sheets, GA4, Looker, etc.) and marketing platforms (Google Ads, Microsoft Ads)
- Excellent communication skills and a collaborative, proactive mindset
Preferred Skills:
- Experience in other channels, including social, native advertising, direct buys, display, and video
- Fluency in SQL or other programming languages
ASSUMPTION: Given the hybrid nature of this role, candidates should be comfortable working both independently and in a collaborative team environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level role in the digital marketing industry in the United States)
Benefits:
- Healthcare: Low-cost, competitive health coverage with employer-paid counseling services
- 401(k) Matching: 401(k) matching after just two months of employment, with employer matching starting at ~3%
- Lifestyle Spending Stipends: Employer-paid spending account for physical, financial, and emotional wellbeing expenses
- Flexible Time Off: Competitive time-off balances that accrue weekly, just like your paycheck
- Parental Leave: 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment
- Generous Paid Holidays: Additional flex holidays in addition to company paid holidays
- Office Vibes: 4 days in the Draper, UT office, with the perk of being 1 day remote each week
- World Class Facility: Onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and more
- Comprehensive Life Insurance: Employer-paid life insurance (including coverage for dependents and spouses)
- Employee Resource Groups (ERGs): Foster connections, celebrate diversity, and provide a supportive community for all employees
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (4 days on-site, 1 day remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in the digital marketing industry in the United States. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Clearlink operates in the Advertising Services industry, focusing on customer acquisition marketing, search engine marketing, content development & distribution, search engine optimization (SEO), inbound sales, web design, technology, and e-commerce.
Company Size: Clearlink is a mid-sized company with 501-1,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Clearlink was founded in 2001 and has since grown to become a trusted partner for Fortune 500 companies, delivering intuitive, engaging experiences throughout the customer journey.
Company Description:
- Clearlink is an award-winning digital marketing, sales conversion, and technology company headquartered in Salt Lake City
- The company delivers intuitive, engaging experiences throughout the customer journey to connect consumers with its brand partners
- Clearlink's people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility
Company Specialties:
- Customer Acquisition Marketing
- Search Engine Marketing
- Content Development & Distribution
- Search Engine Optimization (SEO)
- Inbound Sales
- Web Design
- Technology
- E-commerce
Company Website: www.clearlink.com
ASSUMPTION: Clearlink's diverse range of services and commitment to employee growth make it an attractive place for professionals seeking to expand their skills and advance their careers in the digital marketing industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 4-8+ years of experience in performance-focused digital media buying, with a strong focus on paid search.
Reporting Structure: The Senior Paid Search Specialist will report directly to the Hiring Manager and collaborate closely with the PPC, SEO, designer, and marketing teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees required to work on-site in Draper, UT for 4 days a week and remotely for 1 day.
Growth Opportunities:
- Clearlink's mid-sized structure provides ample opportunities for career advancement and professional development
- The company encourages employees to "Act as an Owner" and fosters an innovative, inclusive community where unique perspectives are valued
- Clearlink's commitment to employee growth and development makes it an ideal place for professionals seeking to expand their skills and advance their careers
ASSUMPTION: Given Clearlink's focus on employee growth and development, candidates can expect ample opportunities to learn, grow, and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Clearlink's office in Draper, UT offers a modern, collaborative workspace with on-site amenities, including restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and more.
Office Location(s): 42 Future Way, Draper, UT 84020, US
Geographic Context:
- Draper, UT is a suburb of Salt Lake City, offering a mix of urban and outdoor recreational opportunities
- The area is known for its high quality of life, with a low cost of living compared to other major metropolitan areas in the United States
- Draper, UT is home to numerous tech companies and offers ample opportunities for career growth and networking
Work Schedule: This role follows a hybrid work arrangement, with employees required to work on-site in Draper, UT for 4 days a week and remotely for 1 day.
ASSUMPTION: Clearlink's hybrid work arrangement offers employees the best of both worlds, providing the structure and collaboration of an on-site office environment with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Once your application is submitted, Clearlink will review it and be in touch
- 30-min phone call with the Recruiting Team
- 30-min - 1 hour interview with the Hiring Manager
- 30-min - 1 hour interview with a Clearlink Panel
Key Assessment Areas:
- Candidates' understanding of paid search strategies and tactics
- Data analysis and interpretation skills
- Communication and collaboration skills
- Problem-solving abilities and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid search campaigns and data-driven results
- Tailor your cover letter to Clearlink's company culture and values, emphasizing your fit for the role and eagerness to contribute to the team's success
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and collaboration with cross-functional teams
ATS Keywords: Paid Search, Digital Media Buying, Performance Marketing, Campaign Optimization, Affiliate Marketing, Lead Generation, Landing Page Optimization, Data Analysis, Google Ads, Microsoft Ads, GA4, Excel, Looker
ASSUMPTION: Clearlink's interview process is designed to assess candidates' technical skills, cultural fit, and problem-solving abilities, ensuring they are well-suited for the role and the company's collaborative work environment.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- GA4
- Excel
- Looker
- SQL (or other programming languages)
ASSUMPTION: Clearlink uses industry-standard tools and technologies for digital marketing, data analysis, and project management. Candidates should be comfortable working with these tools and be open to learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Create Community
- Learn & Grow
- Embrace Opportunity
- Act Like An Owner
- Respect Every Person
Work Style:
- Collaborative and data-driven
- Proactive and innovative
- Focused on continuous learning and improvement
- Committed to fostering a positive, inclusive work environment
Self-Assessment Questions:
- How have you demonstrated your ability to create community and foster collaboration within a team?
- Describe a time when you embraced an opportunity to learn a new skill or tool to improve your work or a project's outcome?
- How do you ensure that you respect every person's unique perspective and contributions in a team setting?
ASSUMPTION: Clearlink's company values and work style emphasize collaboration, continuous learning, and a positive, inclusive work environment. Candidates should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing a large media spend budget and scaling campaigns profitably may require long hours and tight deadlines during peak periods
- Clearlink's fast-paced work environment may present challenges for candidates who prefer a slower-paced, more structured work environment
- The hybrid work arrangement may require candidates to balance the structure of on-site work with the flexibility of remote work
- Clearlink's commitment to continuous learning and improvement may necessitate candidates to adapt to new tools, technologies, or strategies regularly
ASSUMPTION: Clearlink's dynamic work environment and commitment to continuous learning and improvement may present challenges for candidates who prefer a more stable, predictable work environment or those who are resistant to change.
📈 Similar Roles Comparison
- Compared to other mid-senior level paid search roles, this position offers a unique blend of strategic and tactical responsibilities, requiring candidates to balance both high-level campaign optimization and hands-on data analysis
- Clearlink's focus on affiliate marketing models and lead generation sets this role apart from other paid search positions, which may focus more on e-commerce or brand awareness campaigns
- This role's hybrid work arrangement provides candidates with the structure and collaboration of an on-site office environment, combined with the flexibility of remote work
ASSUMPTION: Candidates should consider their preferences for strategic vs. tactical responsibilities, industry-specific context, and work arrangement when comparing this role to similar positions in the market.
📝 Sample Projects
- Developing and implementing a new paid search strategy to improve click-through rates and conversion rates for a major client's campaign
- Optimizing a client's landing pages to improve form submission rates and lead quality, resulting in a 20% increase in leads generated
- Analyzing campaign performance data to identify trends and insights, leading to a 15% reduction in cost-per-acquisition for a key client
ASSUMPTION: Clearlink's diverse range of services and commitment to data-driven decision-making provide candidates with ample opportunities to work on challenging, impactful projects that drive business growth and improve customer experiences.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the organization?
- How does Clearlink support the professional development and growth of its employees, particularly in the digital marketing field?
- Can you provide an example of a recent project or campaign that the team has worked on, and how it aligned with the company's overall goals and strategies?
- How does Clearlink measure the success of its paid search campaigns, and what key performance indicators (KPIs) does the team focus on?
- What are the most significant challenges facing the paid search team in the current market landscape, and how does Clearlink plan to address them?
ASSUMPTION: Candidates should use the interview process to assess Clearlink's team dynamics, growth opportunities, and alignment with their career goals and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in paid search campaigns and data-driven results
- Write a cover letter that demonstrates your understanding of Clearlink's company culture and values, and your fit for the role and eagerness to contribute to the team's success
- Prepare for behavioral interview questions that focus on your problem-solving skills, data-driven decision-making, and collaboration with cross-functional teams
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
