Senior Paid Search Strategist

📌 Core Information

🔹 Job Title: Senior Paid Search Strategist

🔹 Company: Compulse

🔹 Location: Hunt Valley, MD (Hybrid)

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Hunt Valley, MD & New Orleans, LA)

🚀 Job Overview

Key aspects of this role include:

• Driving performance and growth for clients through Google, Bing, and YouTube campaigns
• Optimizing campaigns towards account-specific KPIs to increase ROI
• Staying up-to-date with the latest trends in the search space
• Collaborating with internal teams to drive innovation and improve campaign effectiveness

ASSUMPTION: This role requires a proactive, solutions-oriented individual who enjoys a fast-paced, team environment and thrives on staying current with industry trends.

📋 Key Responsibilities

✅ Optimize search campaigns on Google, Bing, and YouTube to drive performance and growth for clients

✅ Continuously update and align paid search strategies with new and emerging best practices

✅ Build paid search campaigns across various industries, including campaign structure, ad copy, keyword selection, and additional inputs to drive success

✅ Communicate and recommend strategic plans to client teams to improve performance

✅ Collaborate with internal teams to drive innovation and enhance campaign effectiveness

✅ Pull reports and provide campaign recommendations for internal managers

✅ Assist the Sr. Director of Paid Media with process updates and developing new SOPs

✅ Work directly with vendor partners, including Google, to foster relationships and opportunities

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational and project management skills to manage multiple campaigns and client relationships effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience with Google Ads and Bing Ads, preferably in a digital marketing agency

Required Skills:

• Expertise in Google Ads and Bing Ads
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads)
• Subject matter expert in best practices, market trends, and cross-channel digital marketing touchpoints
• Strong ad copy writing skills for clients across multiple industries
• Ability to analyze and interpret data to optimize marketing ROI and performance
• Highly skilled in Microsoft Excel, Word, and PowerPoint
• Excellent communication and presentation skills
• Strong organizational and project management skills
• Ability to work independently and as part of a team
• Proactive, solutions-oriented professional

Preferred Skills:

• Google Certifications – Ads & YouTube/Video
• Experience with Google Tag Manager
• Familiarity with Microsoft Power BI or similar data visualization tools

ASSUMPTION: Candidates with additional certifications, such as Google Analytics Individual Qualification, or experience with other marketing platforms, may be at an advantage.

💰 Compensation & Benefits

Salary Range: $68,060 to $85,075 (USD) per year

Benefits:

• Retirement Plan
• Quarterly and Annual Incentive Plan Bonuses
• Life and Disability Insurance
• Health, Dental, and Vision Plans
• Flexible Spending Accounts
• 15 Paid Vacation Days
• 2 Paid Personal Days
• 9 Paid Holidays
• 40 Hours of Paid Sick Leave
• Parental Leave
• Employee Stock Purchase Plan

Working Hours: Full-time position with standard business hours, Monday through Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is based on industry standards for a Senior Paid Search Strategist role with the given experience level and location. Final compensation may vary based on factors such as relevant work experience, skills, certifications, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2021

Company Description:

• Compulse is a marketing technology and managed services company built for local media and agencies
• Offers a single-solution platform combining sales enablement, order management, fulfillment, and analytics
• Leverages more than 100 API integrations with leading martech solutions to streamline ad ops

Company Specialties:

• Search Optimization
• Search Marketing
• Social Media
• Email Marketing
• Native Advertising
• Mobile Marketing
• Creative Support
• OTT
• Martech
• Ad Ops
• Omnichannel Digital Marketing
• DSP
• Marketing Analytics
• Digital Fulfillment
• Media Planning
• and Web

Company Website: http://www.compulse.com

ASSUMPTION: Compulse is a growing company in the advertising services industry, focusing on providing a comprehensive platform for local media and agencies to manage and optimize their digital advertising efforts.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Sr. Director of Paid Media

Work Arrangement: Hybrid (Hunt Valley, MD & New Orleans, LA) with flexibility for remote work

Growth Opportunities:

• Potential to take on more responsibilities and mentor junior team members
• Opportunities to work on diverse campaigns across various industries
• Chance to contribute to process improvements and SOP development

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the team's success.

🌍 Location & Work Environment

Office Type: Hybrid (Hunt Valley, MD & New Orleans, LA)

Office Location(s): 10706 Gilroy Rd, Hunt Valley, MD 21031 & 3350 161st Ave SE, Bellevue, WA 98008

Geographic Context:

• Hunt Valley, MD: Suburban area with easy access to Baltimore and Washington D.C.
• New Orleans, LA: Urban area with a vibrant culture and historic charm

Work Schedule: Standard business hours, Monday through Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Technical skills in paid search marketing and relevant tools
• Data analysis and interpretation abilities
• Communication and presentation skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on paid search marketing campaigns and results
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare examples of successful paid search campaigns you've managed, including strategies, results, and any challenges overcome
• Follow up with the hiring manager after your interview to reiterate your interest in the position and address any questions or concerns

ATS Keywords: Paid Search, Google Ads, Bing Ads, YouTube Campaigns, Conversion Tracking, Data Analysis, Ad Copy Writing, Project Management, Communication, Collaboration, Strategic Planning, KPI Optimization, Market Trends, SOP Development, Vendor Relationship Management, Microsoft Excel

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and be prepared to discuss their approach to paid search marketing and data-driven decision-making during the interview process.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• YouTube Campaigns
• Google Tag Manager
• Microsoft Excel, Word, and PowerPoint
• Data visualization tools (e.g., Microsoft Power BI)

ASSUMPTION: Familiarity with additional marketing platforms and tools may be beneficial but is not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centric
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, team environment, and enjoy staying up-to-date with the latest trends in the search space?
• Are you comfortable working with data and using it to drive marketing strategies and improve campaign performance?
• Do you possess strong communication and presentation skills, and can you effectively collaborate with internal teams and clients to drive innovation?

ASSUMPTION: Candidates who align with Compulse's company values and work style are more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple campaigns and client relationships simultaneously, requiring strong organizational and project management skills
• Keeping up with the fast-paced nature of the digital marketing industry and adapting to changes in best practices and trends
• Collaborating effectively with internal teams and clients, requiring strong communication and presentation skills
• Working in a hybrid environment, balancing in-office collaboration and remote work

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike other paid search roles, this position focuses on driving performance and growth for clients through Google, Bing, and YouTube campaigns, with a strong emphasis on collaboration and innovation
• In the advertising services industry, this role requires a deep understanding of paid search marketing and data analysis, as well as strong communication and presentation skills
• Career progression may include taking on more responsibilities, mentoring junior team members, and contributing to process improvements and SOP development

ASSUMPTION: Applicants should consider how their skills and experiences align with the unique aspects of this role and the industry context.

📝 Sample Projects

• Developing and executing a paid search campaign strategy for a new client, including keyword research, ad copy creation, and bid management, to drive conversions and improve ROI
• Analyzing campaign performance data to identify trends and opportunities, and making data-driven optimizations to improve campaign effectiveness
• Collaborating with internal teams and clients to develop and present strategic plans for improving campaign performance and driving growth

ASSUMPTION: Applicants should be prepared to discuss their approach to paid search campaign development, data analysis, and strategic planning during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• What are the most significant challenges facing the team currently, and how can this role contribute to addressing them?
• How does Compulse support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What is the company's approach to work-life balance, and how does this role accommodate that?

ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their interest in the role and the company, and their understanding of the industry and the team's challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, focusing on paid search marketing campaigns and results
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills and experiences make you a strong fit
• Prepare examples of successful paid search campaigns you've managed, including strategies, results, and any challenges overcome
• Follow up with the hiring manager after your interview to reiterate your interest in the position and address any questions or concerns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.