Senior Paid Social Executive

📌 Core Information

🔹 Job Title: Senior Paid Social Executive

🔹 Company: Frasers Group

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: April 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing paid social media strategies across multiple brands
• Driving ROI-focused campaigns and fostering brand engagement
• Collaborating with cross-functional teams to create performance-driven and brand-led campaigns
• Analyzing and optimizing campaign performance to maximize ROI
• Staying ahead of industry trends and platform updates

ASSUMPTION: This role requires a strong understanding of paid social media platforms, a solid commercial mindset, and a creative flair to work across varied campaigns, platforms, and brands.

📋 Key Responsibilities

✅ Develop and manage end-to-end paid social strategies for multiple brands, ensuring alignment with broader marketing and business goals.

✅ Work closely with stakeholders across brand, creative, and performance marketing teams to create both performance-driven and brand-led campaigns.

✅ Execute campaigns across key platforms (Facebook, Instagram, TikTok), ensuring optimal use of targeting, budgeting, and scheduling.

✅ Analyze and report on campaign performance, optimizing spend and targeting to ensure maximum ROI.

✅ Provide insights and recommendations for continuous improvement of campaigns, ensuring both immediate performance goals and long-term brand objectives are met.

✅ Collaborate with the performance marketing team to drive results-focused initiatives and meet KPIs such as sales and lead generation.

✅ Work alongside creative teams to develop innovative and engaging content tailored to the specific needs of each brand while maintaining brand consistency.

✅ Drive creative testing and experimentation to uncover insights that can inform both short-term campaign adjustments and long-term strategy development.

✅ Stay ahead of industry trends, platform updates, and competitor activity to ensure our brands remain innovative and competitive.

✅ Introduce new opportunities, features, and strategies to keep campaigns fresh and relevant in a rapidly evolving digital landscape.

✅ Create regular reports, dashboards, and insights to communicate campaign performance to key stakeholders, highlighting successes and areas for improvement.

✅ Collaborate with the data and insights team to provide actionable data-driven recommendations.

✅ Collaborate with key external partners across platforms

ASSUMPTION: This role requires strong analytical skills, the ability to interpret data, and make informed decisions. Experience in retail is preferred but not essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 2 years of experience in paid social media management, ideally with a mix of performance-focused and creative campaign execution

Required Skills:

• Strong commercial acumen and ability to manage budgets effectively while optimizing for performance
• Knowledge of social media platforms (Facebook, Instagram, TikTok), their advertising tools, and best practices
• Proven track record of successfully managing large-scale, multi-brand paid social campaigns
• Experience with creative asset development and collaborating with cross-functional teams
• Strong analytical skills, with the ability to interpret data and make informed decisions

Preferred Skills:

• Experience in the retail industry
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong understanding of paid social media platforms, a solid commercial mindset, and a creative flair to work across varied campaigns, platforms, and brands.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a Senior Paid Social Executive role in London)

Benefits:

• Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
• Employee Welfare (Frasers Fit, Retail Trust)

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the role

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Paid Social Executive role in London. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically sports, premium, and luxury brands

Company Size: 10,001+ employees (global powerhouse with a diverse portfolio of iconic brands)

Founded: 1982 (as a small store in Maidenhead, UK)

Company Description:

• Frasers Group started as a small store in Maidenhead in 1982 and has grown to become a global powerhouse
• Now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
• Believes in pushing boundaries and future-proofing business to create a shopping environment fit for purpose for many more years to come

Company Specialties:

• Retail
• E-commerce
• Brand management
• Global expansion

Company Website: http://frasers.group

ASSUMPTION: Frasers Group is a dynamic and innovative company that values forward thinkers who can operate outside of their comfort zone to change the future of retail.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the company

Reporting Structure: This role reports directly to the Head of Paid Social or a similar position within the marketing department

Work Arrangement: Full-time, on-site role with flexibility for the position

Growth Opportunities:

• Progression within the marketing department or other departments within the company
• Expanding skills and knowledge in paid social media management and related fields
• Potential to work on international campaigns and projects

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office environment with a focus on employee well-being and engagement

Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB

Geographic Context:

• London, City of, United Kingdom
• Vibrant and multicultural city with a rich history and diverse cultural scene
• Excellent transportation links and access to international travel

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for the role

ASSUMPTION: The office environment at Frasers Group is designed to foster collaboration, creativity, and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• First-stage interview with the recruiter (behaviorally focused, centered around culture and values)
• Further interviews with the hiring manager/wider team (technically focused, may include presentation/task)

Key Assessment Areas:

• Commercial acumen and understanding of paid social media platforms
• Campaign management and optimization skills
• Collaboration and communication skills
• Alignment with company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of paid social media platforms and campaign management
• Showcase your commercial mindset and ability to optimize campaigns for performance

ATS Keywords: Paid Social Media Management, Campaign Optimization, Commercial Acumen, Social Media Platforms, Brand Strategy, Industry Trends, Data Analysis, Collaboration, Performance Marketing

ASSUMPTION: The interview process at Frasers Group is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media advertising platforms (Facebook Ads, Instagram Ads, TikTok Ads)
• Analytics tools (Google Analytics, Facebook Insights, TikTok Analytics)
• Project management tools (Asana, Trello, Microsoft Project)
• Creative design tools (Adobe Creative Suite, Canva, Sketch)

ASSUMPTION: The ideal candidate will have experience with relevant paid social media advertising platforms and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Think without limits
• Own it and back yourself
• Be relevant

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• Do you have a strong understanding of paid social media platforms and their advertising tools?
• Are you comfortable working in a fast-paced, collaborative environment and thinking outside of the box?
• Do you have a solid commercial mindset and the ability to optimize campaigns for performance?

ASSUMPTION: Frasers Group values forward thinkers who can operate outside of their comfort zone to change the future of retail.

⚠️ Potential Challenges

• Managing multiple brands with varying campaign objectives and target audiences
• Keeping up with the rapidly evolving digital landscape and platform updates
• Balancing performance-driven and brand-led campaigns to meet both immediate and long-term goals
• Collaborating effectively with cross-functional teams and external partners

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and innovative company.

📈 Similar Roles Comparison

• Compared to other Senior Paid Social Executive roles, this position offers the opportunity to work across a diverse portfolio of iconic brands within a global retail powerhouse
• Industry-specific context: Retail, specifically sports, premium, and luxury brands, with a focus on driving both performance and brand engagement
• Career path comparison: Potential for progression within the marketing department or other departments within the company, with opportunities for international campaigns and projects

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel paid social media strategy for the launch of a new brand within the Frasers Group portfolio
• Optimizing campaign performance for an existing brand to drive increased sales and lead generation
• Collaborating with the creative team to develop innovative and engaging content tailored to the specific needs of each brand while maintaining brand consistency

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company and its brands?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends in paid social media management?

ASSUMPTION: These questions will help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for interview questions that assess your commercial acumen, campaign management skills, and cultural fit
• Follow up with the recruiter after your first-stage interview to express your interest in the role and ask any questions you may have
• If invited to further interviews, be prepared to discuss your approach to paid social media management, campaign optimization, and collaboration with cross-functional teams

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.